Experience

Injinji®

• United States
• Sporting Goods
• 1 - 100 Employee

• Director, Ecommerce & Operations

  • Jun 2018 - Present

  Greater San Diego Area • Develop and oversee execution of B2C traditional and digital marketing strategies, promotion calendar, customer service and product offerings for Injinji.com and other online channels • Construct consistent messaging that aligns with brand standards across all business units for primary and secondary audiences • Oversee and manage Marketing, Production and Customer Service teams • Continually update and improve customer service protocols to create brand loyalty by providing… Show more • Develop and oversee execution of B2C traditional and digital marketing strategies, promotion calendar, customer service and product offerings for Injinji.com and other online channels • Construct consistent messaging that aligns with brand standards across all business units for primary and secondary audiences • Oversee and manage Marketing, Production and Customer Service teams • Continually update and improve customer service protocols to create brand loyalty by providing service advantages over competitors • Maintain relationships with various service agencies to expand target market through additional acquisition channels by using customer-driven data • Create and develop bi-annual product line including: forecasting, SKU information, costing, product positioning and messaging • Gather, analyze and report ecommerce and web traffic to identify customer needs and website optimizations; Utilize sales data for forecasting and buying

• Brand Manager

  • Jun 2016 - Jun 2018

  Greater San Diego Area

• Digital Marketing Coordinator

  • Jun 2014 - Jun 2016

  Greater San Diego Area Design, Code & Upload Online Content Maintain E-Commerce Platform Fulfill & Handle Event Sponsorship Manage Team Injinji Professional Athletes Coordinate Public Relations Outreach Assist with Injinji Creative Materials (Email Campaigns & Sell Sheets)


California State University San Marcos
• United States
• Higher Education
• 700 & Above Employee
• Lecturer, Marketing Consumer Behavior

  • Jan 2020 - Dec 2020


San Diego State University

• United States
• Higher Education
• 700 & Above Employee

• Sports Business MBA Candidate

  • Jan 2014 - Jun 2015

  Greater San Diego Area



University of Michigan

• United States
• Higher Education
• 700 & Above Employee

• Athletic Event Staff

  • Aug 2013 - Jan 2014

  Ann Arbor, Mich. Selected to work home Michigan Football games & NHL Winter Classic Enforced venue policies and procedures Ensured a pleasant & safe event for attendees



Falls Communications

• United States

• Public Relations Intern

  • Sep 2013 - Dec 2013

  Cleveland/Akron, Ohio Area Developed messaging & social media plan for Elmer’s ProBond Advanced Wrote press releases & created media lists for Sherwin-Williams, Moen, ShurTech Assisted with creation of new business presentations



Lake Superior Community Partnership

• Non-profit Organizations
• 1 - 100 Employee

• Assistant to Events & Marketing

  • Oct 2012 - Aug 2013

  Marquette, Mich. Implemented investor relations programs aimed at retention & growth Responsible for marketing material, soliciting sponsors & coordinating events Maintained & updated four websites with ChamberMaster program Created & scheduled email broadcasts to 4,000+ contacts Accountable for social media & written articles



Mission Point Resort

• United States
• Hospitality
• 1 - 100 Employee

• Conference Services Admin. / Front Desk Supervisor

  • May 2012 - Oct 2012

  Mackinac Island, Mich. Assisted catering managers with planning of groups, banquets, weddings Assisted banquet staff in set up of events Created and distributed banquet event orders Prepared daily schedules Posted charges to master accounts & sent out invoices Handled guest complaints