Claire Hofmann

Digital Marketing Coordinator at ZIPS Franchising LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Frederick, Maryland, United States, US

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Experience

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • Apr 2023 - Present

      - Utilize HubSpot CRM platform to maintain our contact database and say "where ya been?" to over 361,000 customers - Effectively respond to the good, the bad, and the ugly customer reviews across multiple online platforms, including Google, Yelp, and Facebook, for over 70 store locations, ensuring timely responses, appropriate issue resolution, and customer satisfaction - Ensure all locations have the most updated and accurate information on the WordPress website, performing frequent "digital detective" tasks to track down missing details - Successfully manage the social media accounts for over 70 store locations, ensuring consistent brand messaging and content strategy, which, yes, does include a lot of hashtags - Review and provide feedback on external marketing agency deliverables, to ensure they meet quality standards, brand guidelines, and sparkle like a disco ball - Collaborate with over 30 franchisee owners to address their marketing inquiries, concerns, and requests promptly and effectively, fostering strong working relationships and promoting a mutual understanding of how cool marketing is Show less

    • Food & Beverages
    • 1 - 100 Employee
    • Digital Content Producer
      • Feb 2022 - Apr 2023

      I took photos that made you want to lick the screen and put them on the internet. I brainstormed with my creative buddies to create kick-ass digital marketing campaigns. I chatted up the craft beer community to spread awareness and drive engagements while maintaining Flying Dog's brand standards. Usually, I did all this while drinking beer because it's more fun that way. I took photos that made you want to lick the screen and put them on the internet. I brainstormed with my creative buddies to create kick-ass digital marketing campaigns. I chatted up the craft beer community to spread awareness and drive engagements while maintaining Flying Dog's brand standards. Usually, I did all this while drinking beer because it's more fun that way.

    • Food and Beverage Manufacturing
    • 1 - 100 Employee
      • Apr 2019 - Apr 2022

      - Crafted, designed, and unleashed captivating social media content, email newsletters, and website blog posts that hit the bullseye of company goals and left the customers clamoring for more - Masterminded the creation, posting, and optimization of digital marketing content by creating and managing a monthly calendar - Let my investigative skills run wild while analyzing digital marketing campaigns, gathering customer feedback, and revealing valuable insights to relevant department heads- Embarked on daring adventures through the vast realms of social media, fearlessly researching trends, design tools, and applications to make the most influential influencers jealous- Embodied the spirit of customer-centricity while assisting in Squarespace website management and nurturing the Shopify e-commerce site, ensuring a seamless and delightful customer experience- Tapped into my creative powers as a vital member of small group brainstorming sessions for special projects, fearlessly contributing innovative ideas and solutions Show less

      • Sep 2016 - Apr 2019

      - Established and maintained positive relationships with restaurant regulars - Sharpened multitasking abilities by accurately recording orders for up to 6 tables at one time- Reinforced teamwork skills by working with coworkers for combined shared tips- Ensured customer satisfaction by consistently checking on tables and anticipating customer needs

    • United States
    • Mental Health Care
    • 700 & Above Employee
    • Mental Health Worker
      • Nov 2017 - Aug 2018

      - Provided direct hands-on care to 20 patients on the Male Adolescent Crisis Stabilization Unit - Researched patient demographics to develop creative therapeutic sessions for target audience - Facilitated hour long therapeutic sessions for up to 20 patients at a time - Practiced attention to detail skills by documenting the actions and conversations of each patient - Built and maintained relationships with patients that were both professional and personal - Facilitated and participated in team meetings twice a day to discuss each patient Show less

    • United States
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Server
      • May 2009 - Jul 2016

      - Provided quality and energetic customer service throughout 9+ hour shifts - Strengthened multitasking abilities by keeping 5-6 tables satisfied according to restaurant standards - Designated trainer for new employees - Provided quality and energetic customer service throughout 9+ hour shifts - Strengthened multitasking abilities by keeping 5-6 tables satisfied according to restaurant standards - Designated trainer for new employees

  • Order Up
    • Towson, Maryland
    • Marketing Intern
      • Jan 2015 - May 2015

      - Organized and supervised promotional events in teams of 2 to 3 interns - Created brand awareness by promoting the company through word-of-mouth, apparel, and personal social media - Organized and supervised promotional events in teams of 2 to 3 interns - Created brand awareness by promoting the company through word-of-mouth, apparel, and personal social media

Education

  • Towson University
    Bachelor’s Degree, Double Major- Mass Communication (Advertising track) and Psychology
    2012 - 2017

Community

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