Experience

SIMBA SMOBY TOYS (UK) LIMITED

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• National Account Manager

  • Jan 2022 - Present



Spin Master

• Canada
• Consumer Goods
• 700 & Above Employee

• National Account Manager

  • Feb 2020 - Jan 2022



MGA Entertainment

• Italy
• Entertainment Providers

• Senior National Account Manager

  • Dec 2015 - Feb 2020



RECARO Child Safety

• Manufacturing
• 1 - 100 Employee

• Key Account Manager

  • Jul 2011 - Nov 2015

  Responsible for managing & developing Key Account portfolio. Developing and maintaining long term trading relationships bringing premium brand child safety seats to leading retailers across the UK and Ireland.Key responsibilities• Manage Key Account portfolio.• Co-ordinate internal business functions to manage customer requirements.• Prepare and deliver range reviews seasonally within buyer calendars. Present business reviews to customers in summary through the year with annual reviews scheduled• Active role in product development team. Identifying the customer, customer needs, market. Defining product platforms for development. Defining product features by platform. Contributing to marketing launch plans, planned supportive marketing materials. Defining price points and product placement .• Contribute detail towards budget setting. Contribute content for annual board meetings and quarterly review meetings.• Setting targets for customers.• Contribute content for 5 year business plan.• Market analysis – volume/value share, SWOT analysis (Market, customer and competition). Product/Price architecture (customer, competition and internal).• Negotiating with customers for pricing, promotional spend and trading terms.• Forecast stock for the UK business and purchasing.• Active involvement in UK marketing/social media activities, both planning and implementation to grow brand awareness.



Suncrest Trading Ltd

• Sales Manager

  • Mar 2008 - Apr 2011



Newell Rubbermaid. Graco Division

• Key Account Manager

  • Mar 2003 - Mar 2008