Experience

Material

• United States
• Business Consulting and Services
• 700 & Above Employee

• Associate Director

  • Jun 2021 - Present

  Design and conduct a variety of quantitative market research approaches such as segmentation, positioning/messaging, concept tests, trackers, and exploratory/ad hoc studies. Independently manage multiple projects and research teams throughout all stages of the primary research process (designing questionnaire, monitoring fielding, running analyses, writing final report, presenting to clients at all organizational levels), fostering a collaborative environment from senior leaders to junior staff. Develop strategic recommendations for companies across a variety of industries, including health care, technology, retail, and hospitality, in the form of product positioning, messaging, purchase journey, and consumer segment understanding. Synthesize complex survey results into digestible reports for project teams, stakeholders, and C-suite executives. Supervise a team of junior employees in a fast-paced environment and trained incoming employees on quantitative research methodology, operations, and analysis. Perform analytics, including regression, factor analysis, and TURF analysis, to maximize data insights and guide strategic recommendations. Show less



Burness

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Communications Associate

  • Dec 2020 - Present

  Spearheaded the operations and distribution for a six-month series of rapid public opinion COVID vaccine polling. Created comprehensive message reports on a variety of topics, including the opioid epidemic, climate change, urban greening, and Social Determinants of Health, to help improve the programming and communications efforts of major national foundations. Organized high profile webinars streamed on national news outlets. Spearheaded the operations and distribution for a six-month series of rapid public opinion COVID vaccine polling. Created comprehensive message reports on a variety of topics, including the opioid epidemic, climate change, urban greening, and Social Determinants of Health, to help improve the programming and communications efforts of major national foundations. Organized high profile webinars streamed on national news outlets.



Intuitive

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Public Affairs Analyst

  • Jun 2020 - Dec 2020



Hart Research

• United States
• Research Services
• 1 - 100 Employee

• Analyst

  • May 2018 - Feb 2020

  Managed all phases of qualitative and quantitative public opinion research projects, coordinated efforts and teamwork among all internal departments and outside vendors.Specialized in public opinion research about the environment and climate change, localized health issues, early childhood education, perceptions of the economy, corporate brand reputation, and messaging for campaign politics. Crafted research instruments for online and phone surveys, focus groups, in-depth interviews, and online discussion boards that included targeted attitudinal questions and message testing elements to meet varied client needs.Drafted communications messages in order to test the full range of narratives for a given subject.Analyzed research results and developed strategic recommendations to guide informed communications campaigns and political advertising targeted toward a variety of audiences from voters and policy influencers to teachers and parents.Wrote memos and reports that analyzed research results in a clear manner and reported actionable messaging guidelines. Created visual presentations to present large quantities of data in a simple, clear, and visually appealing manner.Recruited and conducted one-on-one in-depth-interviews with policy influencers at the state and federal level.Gathered and analyzed data from a variety of sources, including U.S. Census, voter file, and public polling in order to ensure accurate sample composition at the start of data collection and proper weighting upon completion of data collection.On-boarded four research associates, training them on daily tasks and providing an overarching education of the public opinion research and political consulting fields.Standardized internal processes for survey programming and fielding to ensure the highest quality control in data collection, maximization of firm efficiency, and full utilization of employee talents. Show less

• Associate Analyst

  • Jun 2016 - May 2018



Grinnell College

• Fundraiser

  • Jan 2013 - Jun 2016



Hart Research

• United States
• Research Services
• 1 - 100 Employee

• Intern

  • Jun 2015 - Aug 2015