Experience

HH Global

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Account Director

  • Jan 2022 - Present

• Account Director

  • Nov 2019 - Jan 2022



Card Factory

• United Kingdom
• Retail
• 700 & Above Employee

• Retail Marketing & Brand

  • Sep 2017 - Nov 2019



Asda

• Retail
• 700 & Above Employee

• Head of In-Store Activation & Events

  • Jul 2016 - Sep 2017

• Brand Manager

  • Feb 2016 - Jul 2016

  Directing the completion of the Asda Brand Book, delivering guidelines for an updated look & feel for the brand, including tone of voice, creative assets, a new value toolkit & a fresh food reinvention toolkit. The Asda Brand Book will inform the look & feel of all brand communication for Asda, above the line, in stores, internal comms & across owned media channels.

• POS Manager, Creative and Execution

  • Feb 2013 - Feb 2016

  Established CIM certified marketer, specialising in the project management, creation and delivery of simultaneous, complex and cross channel campaigns across the General Merchandise, Entertain, Financial services and George Home categories at Asda. Motivated individual with the combination of experience in creative and execution, brand, visual merchandising, styling, critical path process and agency management. An experienced people manager excelling in leading teams to be motivated and… Show more Established CIM certified marketer, specialising in the project management, creation and delivery of simultaneous, complex and cross channel campaigns across the General Merchandise, Entertain, Financial services and George Home categories at Asda. Motivated individual with the combination of experience in creative and execution, brand, visual merchandising, styling, critical path process and agency management. An experienced people manager excelling in leading teams to be motivated and effective, known for a common sense approach, relied on to deliver projects on time and on budget. Creative and execution of the George Home launch, Black Friday Events, Baby Category Look and Feel, Proposition Store projects including Pharmacy and Optical, and in store departmental POS on GM and Non Edible categories.

• Customer Planner

  • Sep 2011 - Feb 2013

  Managing category focused marketing, covering in- store, product development, NPD, print, packaging, press, online and customer insight. • Advising, influencing, developing and launching new ranges • Managing the execution of Christmas ranges • Recognising the need to improve the online customer journey, instigating and delivering a taxonomy refresh in the category

• Visual Merchandiser

  • May 2009 - Sep 2011

  Managing the range review merchandising on the bakery categories and the cooked meat category, working alongside the customer planners and trading teams to build the customer journey to ensure the optimum shopping experience for Asda customers • Build and sign-off presentations with the companies executive board, and category directors • Influencing range reviews, and category layout with the trading team and suppliers • Adapting and managing last minute changes, influencing the… Show more Managing the range review merchandising on the bakery categories and the cooked meat category, working alongside the customer planners and trading teams to build the customer journey to ensure the optimum shopping experience for Asda customers • Build and sign-off presentations with the companies executive board, and category directors • Influencing range reviews, and category layout with the trading team and suppliers • Adapting and managing last minute changes, influencing the balance between the commercial needs of the business, brand presence and customer needs.



House of Fraser

• United Kingdom
• Retail
• 700 & Above Employee

• Dual Site Visual Manager

  • Nov 2006 - Mar 2009

  Managing teams across House of Fraser stores to implement brand guideline merchandising and window displays across multiple in house brands and external brands, within the fashion, beauty, home interior and accessory markets. • Managing teams in 2 stores to deliver the corporate window schemes and merchandising principles • Launching 2 refresh stores managing budgets and teams to deliver • Remote Management Managing teams across House of Fraser stores to implement brand guideline merchandising and window displays across multiple in house brands and external brands, within the fashion, beauty, home interior and accessory markets. • Managing teams in 2 stores to deliver the corporate window schemes and merchandising principles • Launching 2 refresh stores managing budgets and teams to deliver • Remote Management



Habitat

• United Kingdom
• Retail
• 500 - 600 Employee

• Visual Manager

  • Nov 2004 - Nov 2006

  Managing a team of Visual Merchandisers to implement the brand merchandising principles across the store, including window displays, roomsets and department merchandising. • Store openings, including Londons’ Regent Street and new concept store of the North • Winning the’ best set up’ award for Autumn Winter and Spring Summer campaigns across the Habitat estate • Developing merchandising guidelines and a ‘how to’ portfolio for roll out to all stores. Managing a team of Visual Merchandisers to implement the brand merchandising principles across the store, including window displays, roomsets and department merchandising. • Store openings, including Londons’ Regent Street and new concept store of the North • Winning the’ best set up’ award for Autumn Winter and Spring Summer campaigns across the Habitat estate • Developing merchandising guidelines and a ‘how to’ portfolio for roll out to all stores.