Campaign and Performance Media Manager

• Oct 2018 - Present

• Manage and define the media channel mix for B2C and B2B Nespresso campaigns utilising ATL and BTL media, more specifically; TV, Radio, OOH, Cinema, Print and Digital touchpoints such as Display, VOD and Programmatic across the UK and Ireland • Liaise with external agencies to review budgets and proposals, optimizing recommendations to deliver a holistic media approach that is based on extensive market data, insight and consumer trends • Ensure that our communication strategies not only achieve our core business objectives and brand metrics, but that our budgets are being deployed in the most cost-effective and efficient way • Review and evaluate all campaign performance to look at how we can continually improve and use these learnings to inform our future strategies • Seek new innovative opportunities and developing trends that will engage and excite our core audience whilst keeping abreast of the ever-changing media and competitive landscape Show less

AV Account Director

• Sep 2017 - Oct 2018

• Inform and support my clients (Premier Inn, Sony Pictures and Apple) in order to implement creative and innovative communication strategies that deliver on their business needs. Utilising ATL and BTL media as well as activating media partnerships and sponsorships • Build strong relationships with key media partners and clients • Ensure that all proposals deliver on our client KPIs as well as monitor and deliver audit objectives, guaranteeing that we meet tough cost and quality targets• Collaborate on agency pitches in order to win new business Show less

AV Account Manager

• Sep 2015 - Aug 2017

Senior Broadcast Executive

• Jan 2014 - Sep 2015

• Plan and execute national and regional ATL media campaigns across numerous clients and categories including Florette, Total Greek Yoghurt, Visit Orlando, Lenovo Computers, Cambridge Weight Plan, Tate and English National Opera to name a few • Plan and execute national and regional ATL media campaigns across numerous clients and categories including Florette, Total Greek Yoghurt, Visit Orlando, Lenovo Computers, Cambridge Weight Plan, Tate and English National Opera to name a few

TV Senior Executive

• Nov 2012 - Jan 2014

• Implement large weight, national TV campaigns across L’Oreal Paris, Garnier, Maybelline and Luxury• Manage the day to day TV delivery and scheduling, ensuring that all quality parameters and KPIs are delivered• Negotiate with contractors to secure the most efficient airtime whilst monitoring campaign budgets

Trading Executive

• Aug 2011 - Nov 2012