Experience

Caldwell Constructors

• United States
• Construction
• 1 - 100 Employee

• Director of Marketing

  • Mar 2022 - Present

  For Caldwell Constructors, my main role is to share the mission of the company with the community, while expanding on brand development. Other responsibilities include:-Develop and execute the annual marketing plan.-Manage and develop content for social media platforms with an emphasis on Facebook- Increased the overall reach by 98.7% and visits by 175.9% in 6 months.-Coordinate events and gatherings with subcontractors and clients.-Manage the proposal process with the Pre-Construction team. This process includesthe design and print of all bid and RFP materials.-Organize, coordinate, and communicate the company calendar including philanthropic, networking, and internal events.-Adopt and improve existing systems to foster further company growth including branded apparel and gifts, job-site signage and project photography.



Corley Plumbing Air Electric

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • Sep 2019 - Mar 2022

  At Corley Plumbing Air Electric, I was responsible for facilitating, overseeing, and executingall B2C & B2B marketing efforts. This was accomplished by:-Serving as a member of the Senior Leadership Team.-Providing effective strategy, planning, management, and execution of multiple marketing programs through various channels and systems that focus on driving demand and yield. This included having comprehensive knowledge about how all marketing tactics apply to awareness, consideration, and decision stages of the customer cycle.-Serving as the project manager for large marketing initiatives. This included overseeing timely development and delivery of marketing program deliverables in a strategic and quality-driven manner.-Proactively monitoring marketing campaigns and consumer insights for risk factors -such as competing priorities, budget constraints, under-performance, resource limitations and organizational dependencies in order to anticipate and circumvent potential threats.-Plan, manage, identify opportunities, develop and execute marketing strategies thatadhere to the marketing budget.-Keep key members of the company informed of KPIs pertaining to demand generation, handling, planning, conversion, reputation management, club membership net growth and customer loyalty at macro and micro levels using dashboards, reports, and presentations on daily, weekly, monthly, quarterly, and annual basis.-Plan and execute company-wide events to help keep the company core values at the forefront of employees minds.-Plan and execute company initiatives for team building and engagement.



Agape Care Group

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Marketing & Communications Specialist

  • Mar 2016 - Sep 2019

  Now known as Agape Care Group, I was responsible for the brand management, corporateidentity, and daily operations of the Marketing Department in support of four companieswith 350 employees in total. Day-to-day operations included:-Create, write, design, and produce marketing materials which include articles, powerpoint presentations, brochures, press releases, company newsletter, event announcements, trade show posters/flyers, letters, visual aids, video, and multimedia presentations while ensuring completeness and accuracy of information.-Plan and manage company events and activities.-Manage and maintain a marketing budget of $850,000 including management of 25 Sales Team Representatives.-Manage and implement ongoing social media functions.-Initiate and execute innovative ideas in marketing and communications and the delivery methods by keeping abreast of the public’s usage of various communications channels.-Analyze the competitive market (there are 93 hospice companies in South Carolina alone) and consumer trends to elevate the company above the competition.



City of Gaffney Marketing and Tourism Department

• Communications Specialist

  • May 2013 - Mar 2016

  With the City of Gaffney, I first started as an unpaid intern and then had a position createdfor me upon college graduation. Day-to-day operations included:-Create and design all print and digital advertisements.-Assist in strategic grant writing and research.-Manage Social Media pages and website material with the goal of increasing tourism.-Assist in managing a Marketing and Tourism budget of $80,000.-Represent the city in joint planning sessions to establish regional tourism activities.-Serve on local committees to enhance tourism and foster economic development.-Plan and execute all of the city events with up to 2,500 attendees.-Develop and maintain partnerships with local organizations, surrounding communities, and regional marketing and economic development boards.-An integral part of the team that won the South Carolina Charles Bundy Award that recognized industry leadership and innovation for promoting tourism.-Serve as a ghostwriter for the city Mayor and all external communications.