Associate

• Jun 2023 - Present

PR and Partnerships Intern

• Sep 2022 - May 2023

- Developed weekly industry news and trend reports for clients - Performed competitor analyses for current and emerging brands and provides strategy recommendations - Created targeted pitches resulting in social media placements - Brainstormed ideas for future brand partnerships - Created media briefing books for client events - Performed thorough media audits across consumer, trade, and business publications - Developed weekly industry news and trend reports for clients - Performed competitor analyses for current and emerging brands and provides strategy recommendations - Created targeted pitches resulting in social media placements - Brainstormed ideas for future brand partnerships - Created media briefing books for client events - Performed thorough media audits across consumer, trade, and business publications

Vice President

• Jun 2022 - May 2023

- Planed and co-facilitated weekly general body meetings and member events - Supported executive board members with programming, communication, finance, fundraising, and membership tasks - Acted as a liaison between the president and the executive board - Planed and co-facilitated weekly general body meetings and member events - Supported executive board members with programming, communication, finance, fundraising, and membership tasks - Acted as a liaison between the president and the executive board

Public Relations Intern

• Jun 2022 - Aug 2022

- Developed a seasonal Trend Report for 2023 by researching and identifying patterns in designer’s collections to inform the upcoming PR strategy and share with clients - Conducted daily media monitoring using Muck Rack for clients such as DSW, Franco Sarto, and Chinese Laundry - Engaged in industry research across the home design, fashion, and sustainably realms to effectively target pitches for new clients - Developed media audits totaling over 400 contacts to pitch - Discovered new angles for pitches in order to drive press placements Show less

WPP NextGen Leader

• Jun 2022 - Aug 2022

Participated in a ten week immersive learning program with sessions covering industry trends, marketing strategy, data science, experience design, emerging technology, and culture Participated in a ten week immersive learning program with sessions covering industry trends, marketing strategy, data science, experience design, emerging technology, and culture

Communications Intern

• Sep 2021 - Dec 2021

- Developed email pitches to influencers and strategized for the end-of-year ad campaign - Created content ideas, filmed, and posted 3-5 weekly TikTok videos - Tracked data analytics and audience feedback daily to provide recommendations for future content - Researched fundraisers and wrote copy to promote them via Instagram - Developed digital graphics for Instagram and Facebook posts weekly to encourage audience engagement - Created a Fall TikTok Data Analytics Report with key metrics, analysis of the data, and recommendations for future growth Show less

Campus Representative

• Feb 2020 - Jun 2020

- Strengthened digital marketing and content creation skills by communicating the benefits of Rent The Runway’s service through weekly Instagram posts and stories - Facilitated promotional events in Washington D.C. and provided ideas to inform the larger marketing strategy - Strengthened digital marketing and content creation skills by communicating the benefits of Rent The Runway’s service through weekly Instagram posts and stories - Facilitated promotional events in Washington D.C. and provided ideas to inform the larger marketing strategy

Sales Associate

• May 2019 - Aug 2019

- Facilitated a smooth buying process for customers at the world’s largest Hollister Co. store by communicating promotions and item status - Conveyed customer feedback and personal suggestions for increasing sales at daily management meetings - Developed cross-cultural communication skills by working in a tourist-dense environment in Midtown Manhattan - Facilitated a smooth buying process for customers at the world’s largest Hollister Co. store by communicating promotions and item status - Conveyed customer feedback and personal suggestions for increasing sales at daily management meetings - Developed cross-cultural communication skills by working in a tourist-dense environment in Midtown Manhattan