Senior Account Executive

• Apr 2023 - Present

Account Executive

• May 2022 - Apr 2023

Industries of B2C and B2B experience: real estate, luxury, technology, home services, and insurance- Orchestrate campaigns to secure placements in key national, consumer, and trade outlets (i.e., CNBC, Forbes, VentureBeat, Martha Stewart, Wall Street Journal)- Create content for various platforms and media (i.e., bylines, sponsored content, social media, blogs, email, print publications)- Design thought leadership programs and conduct interviews with SMEs to ensure weekly pitch-able content in addition to campaigns- Assist in media trainings of C-Suite and V-Level management - Organize and execute sessions at in person and virtual events.- Create guides and program structures for agency members across all clients - Assist in reporting, including research results and campaign metrics- Develop and apply strategies to execute client needs (i.e., public relations performance tracking, engage and build relationships with outside media, continuously seek new opportunities to drive business growth)- Craft media pitches and press releases to secure earned media placements- Negotiate and facilitate contracts and timelines with outside vendors - Analyze marketing research results - Translate survey results into internal and external communications material and pitch-able content Show less

Junior Account Executive

• Jun 2021 - Apr 2022

*Daily activities involve work within B2B and B2C industries** This is an entry level role - not internship or apprenticeship

Digital Marketing Intern

• May 2020 - Jun 2021

- Scheduled and published all posts on owned social media accounts, acting as the last check (copy editing and proofreading) while demonstrating the brand's sound judgment and social voice - Designed all B2B marketing materials, including but not limited to client presentations, advertisements, client pitches, emails, and candidate supporting documents - Scheduled and published all posts on owned social media accounts, acting as the last check (copy editing and proofreading) while demonstrating the brand's sound judgment and social voice - Designed all B2B marketing materials, including but not limited to client presentations, advertisements, client pitches, emails, and candidate supporting documents

Marketing and Social Media Scholar Intern

• Jan 2020 - May 2021

- Created, managed, and executed multi-channel lead generation campaigns through lead nurturing and A/B testing - Founded Oak Originals, formerly Marketplace Under the Oaks, a network of over 60 current student and alumni business owners, generating $17,000 in sales within 2021 for small student businesses through marketing techniques (i.e., native advertising, product matrix, and inbound marketing. This organization is consistently growing in participation and sales. - Created, managed, and executed multi-channel lead generation campaigns through lead nurturing and A/B testing - Founded Oak Originals, formerly Marketplace Under the Oaks, a network of over 60 current student and alumni business owners, generating $17,000 in sales within 2021 for small student businesses through marketing techniques (i.e., native advertising, product matrix, and inbound marketing. This organization is consistently growing in participation and sales.

Vice President of Public Relations - Epsilon Delta Chapter

• Jan 2020 - Feb 2021

As the Vice President of Public Relations for Elon University’s chapter of Delta Delta Delta, my role was to oversee 250+ members and promote the chapter in a positive light through multi-channel marketing tactics. As the Vice President of Public Relations for Elon University’s chapter of Delta Delta Delta, my role was to oversee 250+ members and promote the chapter in a positive light through multi-channel marketing tactics.

TikTok Campus Representative

• Feb 2020 - Dec 2020

Increased campus-wide engagement and student participation for the (then) up and coming social media platform. My weekly tasks: - Posting on my social networks - Meeting with outside organizations - Creating campus-wide inclusive events Increased campus-wide engagement and student participation for the (then) up and coming social media platform. My weekly tasks: - Posting on my social networks - Meeting with outside organizations - Creating campus-wide inclusive events

Marketing And Public Relations Intern

• Nov 2019 - Dec 2019

Short-term internship placement while studying abroad in London. Industry of B2C experience: food and beverage The main clients I assisted during my time at Nexus PR included: Lee Kum Kee, Glenfiddich, Deli Kitchen, British Lion Eggs, and other relevant firms. Main tasks included: - Developed and maintained lists of media contacts - Ideated sales-driven brand campaigns using influencer marketing while monitoring influencers - Formulated and communicated editorial calendar - Performed media monitoring and analysis through various software to communicate with the press and publishing firms Show less

Social Media Marketing Manager

• May 2018 - Dec 2019

Industries of B2C experience: tourism, lifestyle and entrepreneurshipManaged three accounts ranging from 13.8K - 340K followers.

Contributing Writer

• May 2018 - Nov 2019

Industries of B2C experience: tourism, lifestyle and entrepreneurshipBrands: ILoveOCNJ, Succulent City and Brand My Cafe

Retail Manager

• May 2018 - Sep 2019

(Seasonal) As a manager, I assisted with ordering, merchandised within the store bi-weekly, trained employees, communicated our products to consumers, and corresponded with brand representatives.

Sales Associate

• Apr 2016 - May 2018

(Seasonal) I formed client to customer relationships by fulfilling customer preferences and making their shopping process more comfortable by providing quality customer service.