Experience

WONDERSPHERE

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Communications Consultant

  • Jul 2018 - Present

  Responsible for new business generation and internal communications. Responsible for new business generation and internal communications.



Citizen Relations

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Practice Director

  • Jan 2018 - May 2018

  Member of senior management team in the brand division driving business growth through creative and executional excellence Responsible for leading on global strategy and campaign execution for P&G Home Care brands and Moleskine Member of senior management team in the brand division driving business growth through creative and executional excellence Responsible for leading on global strategy and campaign execution for P&G Home Care brands and Moleskine



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Freelance PR Manager

  • Sep 2017 - Dec 2017

  Led the strategic planning for 2018 UK PR Campaigns for the following business divisions: - Oral Healthcare - Domestic Appliances - Mother & Child - Sleep - UK press office Responsible for managing Philips' UK agency partners. Led the strategic planning for 2018 UK PR Campaigns for the following business divisions: - Oral Healthcare - Domestic Appliances - Mother & Child - Sleep - UK press office Responsible for managing Philips' UK agency partners.



Ketchum

• London, United Kingdom

• Practice Director

  • Dec 2014 - Jul 2017

  Member of senior management team in the brand division driving business growth through creative and executional excellence. Responsible for leading strategy and campaigns for Philips (an agency Top 5 client globally). Proven success in winning new business. Client lead for agency’s biggest UK press office accounts. Extensive multi-market network management. Clients & campaigns: Philips (UK) UK Press Office, strategic campaign development and activation for Domestic Appliances, Mother and Childcare, Personal Health businesses Philips (global) - Strategic campaign development for Domestic Appliances & Coffee Business Groups Philips Lighting (UK) – UK Press Office and integrated brand campaigns Royal Albert, Royal Doulton, Wedgwood, Waterford (global / UK) – Global asset creation, strategic campaign development, amplification of celebrity brand ambassadors, UK Press Office ECCO - UK press office and global campaign development and strategic positioning SCA - Bodyform / Libresse - Global integrated campaign development Show less



Bray Leino

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Freelance PR consultant

  • Jul 2014 - Sep 2014

  Global toolkit development for Samsung's Domestic Appliance campaigns Global toolkit development for Samsung's Domestic Appliance campaigns



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Freelance Associate Director

  • Sep 2011 - Jun 2013

  Senior client counsel. Strategic development and campaign activation for large-scale consumer, multi-market brand campaigns. Issues and crisis management. Responsibility for a dedicated team of 10-15 including social media specialists. Global and EAMER network management. Clients & Campaigns: Kodak EMEA, Philips Global Domestic Appliances and Mother and Child Care Senior client counsel. Strategic development and campaign activation for large-scale consumer, multi-market brand campaigns. Issues and crisis management. Responsibility for a dedicated team of 10-15 including social media specialists. Global and EAMER network management. Clients & Campaigns: Kodak EMEA, Philips Global Domestic Appliances and Mother and Child Care



FITCH

• United Kingdom
• Design Services
• 100 - 200 Employee

• PR Consultant

  • Feb 2008 - Dec 2009

  Responsibility for generating media coverage for agency new business wins and establishing sustained programme of industry thought leadership with agency leadership team Responsibility for generating media coverage for agency new business wins and establishing sustained programme of industry thought leadership with agency leadership team



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Account Director

  • Apr 2005 - Jul 2006

  Development and implementation of pan-Asian brand and corporate communications programmes. Crisis and issues management Clients & campaigns: Hong Kong Disneyland- crisis comms and issues management JP Morgan – media relations activation and individual profile raising of senior executives Henkel – brand awareness and media relations Visa – pan-European thought leadership Development and implementation of pan-Asian brand and corporate communications programmes. Crisis and issues management Clients & campaigns: Hong Kong Disneyland- crisis comms and issues management JP Morgan – media relations activation and individual profile raising of senior executives Henkel – brand awareness and media relations Visa – pan-European thought leadership



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Director

  • Feb 2000 - Dec 2005

  Day to day senior counsel . Strategic and tactical campaign development for integrated campaigns. Media relations strategies, high profile event and media management Clients & campaigns: adidas - Brand communications campaigns for all of adidas’ non-sports performance including the launch of adidas’ Stella McCartney apparel launch in New York and new teen ‘Colours’ range. Warner Home Video – Campaign development and implementation for Warner Home Video’s major DVD launches, including Harry Potter series. Media relations strategy to support WHV launch the DVD format. Pepsi / Britvic – Campaign development to raise awareness of their global and UK music credentials (Britney, Pink, Beyonce, Blue, Gareth Gates) London Fashion Week - press office and broadcast media outreach for Chairman of British Fashion Council Show less



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Manager

  • Mar 1997 - Feb 2000

  BSMG Europe, British Midland, The Mersey Partnership, BSMG Worldwide (corporate/ public affairs), Carlton Home Entertainment, ASC Games, National Geographic Channel, National Cinema Day (brand). BSMG Europe, British Midland, The Mersey Partnership, BSMG Worldwide (corporate/ public affairs), Carlton Home Entertainment, ASC Games, National Geographic Channel, National Cinema Day (brand).