Clélia Travaillé
Digital Marketing Specialist at Mindquest- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Professional working proficiency
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Espagnol Professional working proficiency
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Bio
Credentials
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Voltaire
-Jan, 2016- Oct, 2024
Experience
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Mindquest
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Mexico
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Mental Health Care
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1 - 100 Employee
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Digital Marketing Specialist
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Mar 2023 - Present
✅ SEO STRATEGY OPTIMIZATION Defining SEO marketing needs for implementation by the technical teams. Coordinating follow-up meetings with the "content" and "tech" teams. Creating optimized landing pages. Participating in the optimization of the content strategy (Social Media + website and blog). ✅ IMPLEMENTATION AND OPTIMIZATION OF SEA CAMPAIGNS - Managing and optimizing campaigns on Google Ads, LinkedIn Ads, Bing Ads, Meta Ads. - Handling sponsorship campaigns for job platform ads (Indeed, Talent). - Implementing sponsored YouTube campaigns. - Executing retargeting actions. - Optimizing campaign ROI ✅ EMAIL CAMPAIGN SETUP - Optimizing existing email campaigns and newsletters. - Participating in defining inbound/outbound strategies. - Managing content of transactional emails in collaboration with the "content" and "tech" teams. ✅ PERFORMANCE TRACKING ON DIGITAL CHANNELS - Monitoring KPIs for digital activities and campaigns using Google Analytics and other tools. - Implementing and monitoring tagging plans. - Contributing to the continuous improvement of the digital experience on our monitoring platform. - Proposing additional acquisition strategies and areas of development/growth hacking. - Participating in internal projects related to branding, press relations, internal communication partnerships, etc. Show less
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Google
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United States
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Software Development
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700 & Above Employee
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Marketing Manager Google ChromeOS Consultant France
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Nov 2022 - Feb 2023
- Developed and drive execution of co-marketing programs with OEMs, resellers and software partners. - Created event schedules and agenda with key stakeholders to ensure it aligns with the product roadmaps, event messaging pillars, business priorities and executive vision. - Owned localisation of product messaging, campaign and sales assets for internal teams and partners. - Developed and drive execution of co-marketing programs with OEMs, resellers and software partners. - Created event schedules and agenda with key stakeholders to ensure it aligns with the product roadmaps, event messaging pillars, business priorities and executive vision. - Owned localisation of product messaging, campaign and sales assets for internal teams and partners.
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Talkwalker
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Luxembourg
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Software Development
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300 - 400 Employee
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Marketing Executive FRBELUX @Talkwalker
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Jan 2021 - Nov 2022
✅ MARKETING STRATEGY and BRAND AWARENESS- Management, deployment and execution of multi-channel marketing campaigns : content, emailing, SEO, SEA, SEM, webinars, outreach.- Leading of a global marketing campaign called Loved Brands - Implementation of regional content plan : thought leadership content, creation of campaign partnerships, SEO content optimizations, business cases based on insights extractions and buyer personas. - Brand promotion with PR agencies, key market influencers, key thought leaders, business partners, business clubs.✅ EVENT MANAGEMENT- Organization of the annual Talkwalker EMEA customer event in Paris (300 guests) in La Gaité Lyrique presenting Talkwlaker's new positiong : create the link with internal and external stakeholders, manage registrations, the program, the landing page, guests speakers, the location, invitations, customer database etc. - Organization of Talkwalker's presence in fairs and events: EBG, Hubforum, 1to1 Biarritz, awards, guest webinars✅PERFORMANCE TRACKING AND OPTIMIZATIONS- Creation of growth initiatives : business cases based on insights extractions, customer segmentation, retargeting, campaign optimizations, A/B testing. - Monitoring and reporting of the main KPIs on regional marketing performance on a weekly, monthly and quarterly basis and adaptation of the planning accordingly. Show less
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Marketing Officer FRBELUX @Talkwalker
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Nov 2019 - Jan 2021
◉ Support of the integrated communication strategy for the French-speaking market: planning, development, execution.◉ Organization and planification of the Parisian office opening (150 guests) : budget management, invitations, venue, registrations, program.◉ Brand awareness management in the France/Belgium/Luxembourg région (FRBELUX)◉ Writing, publishing and promotion web content (owned & earned) to generate leads and conversions: thought leadership, trending articles, case studies, white papers, etc.◉ Implementation, creation and organization of online communication campaigns and on social networks◉ Data analysis, visualization and creation of regular reports on the performance of FRBELUX marketing activities based on the targets (weekly, monthly, quarterly basis) and adaptation the strategy accordingly◉ Foster relations with the main French influencers and other specialists in social media monitoring and analysis Show less
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Oracle
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United States
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Warehousing
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1 - 100 Employee
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Marketing Digital Specialist BigData Analytics
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Sep 2017 - Aug 2019
◉ Responsible for the EMEA Champions internal platform to help share Oracle and 3rd Party content: - Reporting (implementation of key KPIs of the platform) - Social Listening on Big Data, Analytics, IoT, Cloud, Machine Learning, IA market - Content management and curation with marketing teams in France and Romania - Updating the site with new content - Promotion of the platform internally: creation and implementation of a training plan in the various departments, creation of tutorials, posters, flyers ◉ Management of event projects (Oracle Openworld French Delegation, Analytics Day, BigData Fair): - Implementation of a Social Media strategy (creation and management of LinkedIn and Twitter posts, promotion of the strategy to sales forces, visuals, videos) - Creation of internal communications: animation of cafeterias, posters, flyers, internal mailing, ordering and creation of goodies with the teams in England - Management and operation of Analytics customer databases - Piloting and management of the operational marketing plan during the event - Follow-up of activities Show less
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Atos
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France
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IT Services and IT Consulting
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700 & Above Employee
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Assistant of the Vice President Marketing & Communication
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Jan 2016 - Feb 2016
Communication événementielle produits: - Préparation et relance de la liste des clients pour l’événement de preview du nouveau produit de la gamme HPC - Préparation la semaine événementielle - Pilotage de la communication interne autour de l'événement Marketing opérationnel : - Ajustement du plan marketing sur le marché de la simulation numérique - Déclinaison des supports par marché clients Communication événementielle produits: - Préparation et relance de la liste des clients pour l’événement de preview du nouveau produit de la gamme HPC - Préparation la semaine événementielle - Pilotage de la communication interne autour de l'événement Marketing opérationnel : - Ajustement du plan marketing sur le marché de la simulation numérique - Déclinaison des supports par marché clients
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Universidad Tecnológica de Bolívar
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Colombia
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Higher Education
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300 - 400 Employee
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International internship
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Jun 2015 - Jul 2015
- Organization and planning of a cultural event to raise citizens' awareness of local artistic diversity (music, theater, cinema, literature, painting) - Comparative studies of European and Colombian educational programs (survey) - Business management course (simulation of management of a Colombian company) - Organization and planning of a cultural event to raise citizens' awareness of local artistic diversity (music, theater, cinema, literature, painting) - Comparative studies of European and Colombian educational programs (survey) - Business management course (simulation of management of a Colombian company)
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Education
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2016 - 2019
INSEEC Grande Ecole
Master 2 (M2), Marketing Digital -
2014 - 2016
IUT Montesquieu Bordeaux
DUT Techniques de Commercialisation, Commerce marketing
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