Experience

Prismatik

• United States
• Software Development
• 1 - 100 Employee

• SVP, Operations and Finance

  • Jan 2021 - Present

  Design and implement strategic plan for SaaS start-up to pivot from consulting business software to product-based SaaS company. Write requirements and develop mock-ups for software product. Create and negotiate outsource sales compensation and commission plans. Develop financial model for business. Build and lead finance and operations during and post-launch of software. Set up chart of accounts and oversee accounting. Launch go to market strategy and create all sales positioning and marketing materials. Initiate customer success processes and procedures. Identify, secure, and administer business technology for team. Lead sales and investor calls. Consult with clients on as needed basis.

• Business Operations - Stealth mode

  • Apr 2020 - Dec 2020

  Form the ground work for business operations for Prismatik while in stealth mode. Vet and develop product concept and business model.



FirstKey Homes

• United States
• Real Estate
• 400 - 500 Employee

• Director, Business Analytics

  • Jan 2018 - Apr 2020

  Build successful Business Analytics team for supporting financial and operational objectives for $4B property management portfolio. Partner with COO, SVP of Operations and SVP of Acquisitions to design and implement variable compensation plans for agent buyers, field operations, customer care and collections, leasing and renewal agents, and executive leadership. Mine data and develop predictive analytics to analyze and provide executive leadership with guidance on financial strategy.



YP, The Real Yellow Pages®

• United States
• Advertising Services
• 700 & Above Employee

• Director Sales Operations & FP&A

  • Dec 2013 - Dec 2017

  Lead Sales Operations & FP&A department of 15 with four direct senior level reports of technical, analytical, marketing, and financial job functions supporting $220M+ national advertising business unit with a departmental budget of $1M+. Create, manage and execute budgeted $1.5M sales leadership, sales managers, and account managers compensation plans and agency bonus program with $2.6M discretionary agency incentive for 50+ agencies to achieve maximum advertising budgets for YP. Present sales performance metrics, P/L statement, variance analysis and reporting for senior sales leadership.

• Associate Director, Business Analytics and Transform Initiatives

  • Nov 2012 - Nov 2013

  Executive level analytics management and support.Analytical support for the strategy and corporate development team including synergy opportunity sizing for corporate development. Develop strategic plans to improve profitability for long term success of product lines and sell through for organization support. Model sales office effectiveness and profitability using various inputs including competitive intelligence, pricing/discounting, office scope, market demographics, and media usage.Benchmark sales office profitability and provide recommendations for office improvements. Built automated database sales office P/L statements for profitability of sales offices. Determined methodology for corporate overhead allocations across sales offices.



Benchmark Brands

• Marketing Analytics and Acquisition Program Manager

  • Jul 2011 - Nov 2012

  Manage display acquisition and comparison shopping engine marketing channel P/L forecasting and budgeting. Perform A/B testing to assess campaign effectiveness. Monitor and report on campaigns. Perform vendor evaluation, media plan, execute test plans.Perform marketing channel analytics and reporting for optimizing channel efficiency. Set program KPIs for successful program planning.Implement and manage tag management system for marketing attribution. Set business rules and execution of firing tags across footsmart.com to optimize marketing campaigns through managing multi-channel over saturation. Monitor and test tag management. Communicate tag management strategies and objectives improvements. Lead marketing analytics for attribution modeling cross channel marketing. Creation, utilization, monitoring, regular evaluations ROAS, lifetime value, and new customer acquisition of marketing campaigns to help manage marketing channel management.Marketing operations and vendor management: on-boarding new marketing channels and clients. Project manage and execute technical process. Support channel managers to effectively report and manage campaigns.Responsible for all marketing vendor data feeds. Ensure data quality and timeliness of data. Build data feeds to meet business needs.SpecialtiesAnalysis, marketing management, tag management, pricing, inventory management, media management, advertising operations, strategic marketing, direct marketing



The Weather Channel

• United States
• Media and Telecommunications
• 400 - 500 Employee

• Advertising Yield & Sales Operations Manager

  • May 2006 - Jul 2011

  Oversee analysts, manage tactical pricing and inventory for diverse platforms, including more than 6 million advertisement products and 50 billion ad impressions. Generate formal business plans and requirements, including ROI and performance analysis. Develop optimal product mix guidelines and discount structures and communicate to sales teams. Conduct price sensitivity and competitive market analyses to align pricing strategy with strategic initiatives. Manage $120M+ in advertising sales internally, from Request for Proposals (RFPs) through post-sale, tracking individual product sale from 500+ contracts and more than 250 clients. Build databases and additional business process support tools. Create operational reports detailing pricing patterns, utilization rates, run rates and sales growth opportunities. Present business operations metrics, forecasts and revenue growth opportunities to senior management, gaining buy-in and sponsorship for sales strategies. Thoroughly train staff by holding bi-weekly meetings to assess project progress.

• Advertising Yield & Sales Operations Analyst

  • May 2004 - Apr 2006

  Performed data analysis to optimize processes and systems and improve revenue streams. Provided operational support for all RFP responsibilities and contract approvals. Fielded questions from sales team. Approved contracts for pricing and inventory integrity and provided post-sale support. Developed training materials and serving technologies.

• Meteorology Product Developer

  • Jul 2000 - May 2004

  Developed and launched meteorology products to support content and advertising initiatives. Worked with product management team to determine requirements. Implemented technical products to deliver continually updated maps and weather data for Web site, weather.com; wrote code to update databases with real-time weather information. Established technical workflow for the product library.