Experience

Magic Button Labs

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Fractional Executive

  • Jul 2022 - Present

  Palm Harbor, Florida, United States Fractional Executive serving some of Magic Button Labs customers in product, strategy, & operations.



Kilofeet, LLC

• United States
• Business Consulting and Services

• Fractional CPO/CSO/CMO

  • Apr 2022 - Present

  Palm Harbor, Florida, United States Fractional Executive that provides Strategy, Product, & Marketing assistance.



Yes.Fit

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Chief Product Officer

  • Feb 2021 - Mar 2022

  Product • Initiated the transformation to a platform • Designed solution for marketing to gain advanced control over product recommendations • Spend per customer increased by 186% over last year • Lifetime value per customer up 183% over last year • Led initiative to instrument the application for deeper understanding • Added metrics & visualizations deeply into the administrative side to inform decision making Operations • Participated in layoff process due to Apple… Show more Product • Initiated the transformation to a platform • Designed solution for marketing to gain advanced control over product recommendations • Spend per customer increased by 186% over last year • Lifetime value per customer up 183% over last year • Led initiative to instrument the application for deeper understanding • Added metrics & visualizations deeply into the administrative side to inform decision making Operations • Participated in layoff process due to Apple Privacy changes impact on advertising effectiveness & internal cost structure • Reformed the team post layoffs

• Board Of Directors

  • Jun 2020 - Jan 2022

  Ranked on the 2020 Inc 5000 list.



Transcendent

• United States
• Software Development
• 1 - 100 Employee

• SVP Strategy & Product

  • Mar 2020 - Jan 2021

  Transcendent Corporation name changed after PE-acquisition. Strategy • Responsible for strategy, market, competitor, & acquisition identification/assessment • Directly engaged with Line-of-Business heads Product • Responsible for UX Team, Reporting & BI Team • Designed next generation of our platform (dynamically rendered web/native components from singular API for web, iOS, & Android) • Influenced the Web, Mobile, & SQL teams • Developed the product scoring &… Show more Transcendent Corporation name changed after PE-acquisition. Strategy • Responsible for strategy, market, competitor, & acquisition identification/assessment • Directly engaged with Line-of-Business heads Product • Responsible for UX Team, Reporting & BI Team • Designed next generation of our platform (dynamically rendered web/native components from singular API for web, iOS, & Android) • Influenced the Web, Mobile, & SQL teams • Developed the product scoring & prioritization process Operations • Contract negotiation for both vendor & customer contracts • Managed the Marketing team • Part of Client’s executive escalation path

• VP Strategy & Business Development

  • Jan 2014 - Mar 2020

  Dunedin, Fl Mintek Mobile Data Solutions name changed after a brand consolidation. Strategy • Develop & manage the Strategic Plan • Part of Executive Management team providing information to PE firm during due diligence & purchase Product • Mentor Product Owners & high growth potential employees • Shadowed customers during day-to-day operations to look for potential new solutions & improvements • Designed new functionality in collaboration with the UX team Sales &… Show more Mintek Mobile Data Solutions name changed after a brand consolidation. Strategy • Develop & manage the Strategic Plan • Part of Executive Management team providing information to PE firm during due diligence & purchase Product • Mentor Product Owners & high growth potential employees • Shadowed customers during day-to-day operations to look for potential new solutions & improvements • Designed new functionality in collaboration with the UX team Sales & Marketing • Managed Marketing team • Presentation development • Speaker at professional conferences • Identify new market & product opportunities • Redesigned the Sales compensation structure Operations • Responsible for Support, Training, & Implementation Departments, managing 18 colleagues • Managed 6 month transition of the support team; during the transition reduced MTTR by 75% • Internal process development champion • Reorganized the Sales Team structure & created a career path with clear milestones • Contract negotiation (eg: 4% recurring price increase on-top of adding 10% on multi-million contract) • Created Managed Services Department: sold, implemented, & managed; causing 10% increase in ARR

• Director of Marketing

  • Mar 2008 - Jan 2014

  Dunedin, Fl Strategy • Set 2013 goal within 2 months of employment (5-year plan & roadmap); company achieved goals • Reduced hardware sales (>25% to <5%) increasing overall margin • Transformed the structure of the company (from 40% subscription to 80%+ subscription) • Subscription revenue is now higher than previous total company revenue • Responsible for determining pricing for new products • Responsible for competitor pricing research Sales & Marketing • Redesigned… Show more Strategy • Set 2013 goal within 2 months of employment (5-year plan & roadmap); company achieved goals • Reduced hardware sales (>25% to <5%) increasing overall margin • Transformed the structure of the company (from 40% subscription to 80%+ subscription) • Subscription revenue is now higher than previous total company revenue • Responsible for determining pricing for new products • Responsible for competitor pricing research Sales & Marketing • Redesigned website for inbound marketing • 100x increase in organic traffic • 30x increase in conversions • Organic keyword ranking for 100s of keyword combinations in 5 primary industries • Helped develop new commission structure • Develop marketing/sales presentations • Assist sales on presentations, demos, and sales calls • Led review of CRM solutions • Led integration of solution with existing software and processes Operations • Contract negotiations (eg: negotiated a 90%, $400K, reduction from list pricing) • Recruit technical talent & attend local development meetings Product • Designed portions of the 4.0 version of flagship product; $500K subscription lift within 3 months



p2K Consulting, LLC

• Managing Partner

  • Jul 2007 - Dec 2008

  Tampa/St. Petersburg, Florida Area • Lead Consultant • Landed Mintek Mobile Data Solutions as a repeat client; which led to employment • Resource (pro bono) to the Head of Business Development at Wikipedia



Cardiac Surgical Associates

• Director of Business Development

  • Oct 2006 - Aug 2007

  Clearwater, Fl • Developed business plans for subsidiary companies

• Vascular Division Manager

  • Jan 2005 - Aug 2007

  Clearwater, Fl • Merged a Vascular Practice into the primary Cardiovascular practice • Opened a Vascular Screening Lab: 4 months to cash-flow positive • Opened a Cosmetic Surgery Practice: 4 months to cash-flow positive

• Office Manager

  • Jul 2004 - Oct 2006

  Clearwater, Fl • Hire, fire, & manage 12 employees • Presentation development for surgeons • Statistical analysis of surgeries & outcomes