Experience

Spudsy

• United States
• Food and Beverage Services
• 1 - 100 Employee

• VP of Sales

  • Sep 2023 - Present



Floret

• United States
• Software Development
• 1 - 100 Employee

• Strategic Advisor

  • Feb 2023 - Present



Pricklee

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Strategic Advisor

  • Oct 2020 - Present

• VP of Sales & Strategic Advisor

  • Oct 2020 - Nov 2022

  - UNFI pitch slam winner- Featured on Today Show, Shark Tank, Thrillist, Boston Globe, and more!- BevNet Finalist New Beverage Showdown- In 700+ doors nationwide and 1000+ Foodservice doors - 5 active DCs UNFI and UNFI Next Brand - 6 active KeHE DC’s



Crafty Counter

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sales Advisor

  • Mar 2023 - Sep 2023



Pan’s

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director of Sales

  • Jan 2023 - Sep 2023



CHKN Not Chicken

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Sales

  • Sep 2021 - Nov 2022

  - Available within 1200+ doors nationwide (active + committed) within 1 year of launch - One of the fastest growing brands within KeHE Fresh - Sprouts, Raleys, Market of Choice, New Seasons, Rouses, Sendiks, Tony's, Nugget, Bristol Farms, Pete's and more! - In 17 DC's within KeHE, KeHE Elevate Brand - In 3 DC's UNFI and expanding nationwide - Best Overall Brand – Mindful Awards 2022 - Best New Plant Based Startup – World Plant Based Expo 2021 - 3 of the Top 10 New Items at Sprouts within the last 6 months in sales ranking - Featured in E! News, Bon Appetit, Women's Health and more! Show less



SkinTē

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Sales & Marketing

  • May 2020 - Jul 2021

  Reported to the CEO. First employee. Grew first year sales to $450k gross, second year sales to 1.7M, 3rd year sales 5M forecast. Grew door count from ~10 doors to 2,200+ nationally. Grew Amazon sales to 80k first year, 250k run rate second year. Built nationwide distribution network. Sold the brand into Spartan Nash, United, Safeway, Sprouts, Albertsons, Costco, 7-11, Kroger banner, Fresh Market, Publix, Fresh Thyme, Thrive, New Seasons, Gelsons, WW, Snack Magic, and many more notable retailers. Grew brand to #5 ranked functional beverage brand nationally at Sprouts and #1 selling premium priced tea brand nationally. SkinTē outsells closest collagen competitor 1.5x in $/store/week. #1 fastest growing functional drink (+689%). #19 ranked amongst ALL SS Tea Brands (total $ sales). Ranked 17th in first year gross sales out of 1,100+ KeHe NEW brands across all categories. Ranked 1st out of 72 brands in KeHE Elevate program. Graduated KeHE Elevate and New as BEST rating and was one of the fastest brands to do so in history. Grew social media following from 11k to 110k+ within 1 year. Built an organic influencer program of over 2,000 influencers. Led the launch of all product lines. Designed and launched merch line. Achieved CPC of < .40 and CPA of $15-25. Show less

• Director of Sales

  • May 2019 - May 2020



Goodmylk Co.

• United States
• Food & Beverages
• 1 - 100 Employee

• Director of Sales

  • Nov 2018 - May 2019

  Reported to the CEO. Start-up company environment. Grew foodservice distribution from 1 active POD to 6 PODs across the West Coast with distributors such as UNFI, BTG, West Central, Chef’s Warehouse, Reliant, BiRite. Grew monthly distributor revenue from $10,376 to $135,000 (13x growth). Grew monthly revenue from $87,900 to $180,000. Grew TLM compared to T3M by 35%. Established all SOPs, KPIs, CRM, and structure within department. Managed $2.25+ million in revenue. Managed large customers such as Blue Bottle, Nordstrom, Verve, Sunlife Organics, La Colombe, ChaCha Matcha, and more. Show less



Canvas

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Business Development

  • Jan 2018 - Jul 2018

  www.drinkcanvas.com Canvas was created with a burning question in mind: could we help everyday people, everywhere create long-lasting health through real food nutrition? And could we do it in a way that made the planet healthier too? BETTER HEALTH We started with a central problem that is so obvious it's easily overlooked: over 20% of the U.S. population suffers from digestive health issues. Just think about it. When's the last day you've gone without feeling some sort of discomfort or upset inside? Like most people, you probably just chalk it up to "normal" ... but it turns out, it's not. Our digestive health is the foundation of our overall well-being and in order to thrive we need one key essential nutrient that has been significantly stripped from our diets. Fiber. In fact, less than 5% of the population is meeting the daily recommended intake. Canvas tackled this head on with a beverage that is more than just calories. It's nourishment that works for you. BETTER WORLD Over 8 billion pounds of brewers spent grain are produced across the world each year as a byproduct of the beer brewing process. We are on a mission to upcycle as much of this fiber and protein-rich grain into better nutrition for the world. Show less



Forager Project

• United States
• Food & Beverages
• 1 - 100 Employee

• Chief Marketing Officer

  • Sep 2017 - Jan 2018

  10 week period snapshot: • Grew Instagram by 90% in follower growth from 12,000 to 22,800. Likes YOY up 1400% and comments YOY 3900% compared to 10 weeks vs the entire year. Engagement is up over 700% per post compared to the year. • Grew Facebook by 790% in follower growth from 5,000 to 39,500. Engagement up over 1500% and a reach of 3.7 million impressions in an 8 week period. Organic growth was up over 700%. • Grew Pinterest 400% in follower growth and gave it a complete makeover. • Grew Twitter 30% and overall engagement up over 560%. • Brought on new content creators for the brand and evolved content which led to an increase in organic growth. • Obtained a CPC of less than .25, CTR of 5% and a CPE of less than .10 • Placed Forager Project in 9 MAJOR movie and tv placements for free. Waived over $500,000 in placement fees. Major films include Matthew Mcconaughey, Jennifer Lopez, Snoop Dogg, Jonah Hill, Isla Fischer, Milo Ventimiglia and many more. • Developed a sampling strategy for the new pressed vegetable chips. Placed Forager Project with several snack box companies such as VeganCuts, SnackNation, Bumpbox, GreenBlender and more. • Proposed new creative department structure and other company processes • Proposed and implemented new packaging call outs to market nutritional aspects/ product highlights such as no added sugar and functional benefits. • Pushed PR development and established a plan in place. Achieved several press hits. • Landed upcoming press with Greatist, Foodbeast, ABC6 News and other outlets. • Waived over $30,000 in sponsorship fees with influencers and other outlets. • Established over 25+ brand partnerships and 100+ influencer partnerships in a 6 week period. • Got Forager Project endorsed by the entire 4x100 U.S. Olympic team and other members of the USA Olympic team to place us in the athlete spotlight. • Developed upcoming partnerships with the NFL, NBA and other sports outlets to build brand awareness. Show less



GT's Living Foods

• United States
• Food & Beverages
• 100 - 200 Employee

• Director of Strategic Marketing

  • Jun 2017 - Sep 2017

  • Responsible for driving the launches and brand planning process for new size offerings and flavors for Kombucha, CocoKefir, CocoYo, VeggieKefir, Alive and seasonal flavors. and manage effective execution of marketing plans and campaigns • Executes, plans and organizes which materials need to be created to sell products in as well as which consumer facing materials need to be created to help educate and inform consumers on the unique characteristics of each product offering. • Identifies growth opportunities by utilizing category & consumer insights and drives innovation in product development and marketing initiatives; working with our sales analyst Mark H. to review the competitive landscape through our available data (SPINS, Cartwheel, 8451). • Defines the points of differentiation for our brands via systematic consumer research and devise appropriate strategies to capitalize on those opportunities. (doing ride alongs and visiting retail locations with our sales teams, reviewing demo reports, etc.) • Manages the in-house creative projects that pertain to innovation, providing direction for all necessary marketing/creative material produced internally or externally. • Develops and consistently communicate compelling brand positions • Provides creative direction and ensure programming alignment with brands' target audiences and opportunities • Cultivates partnership marketing opportunities and identifies new creative ways to leverage our brands' existing as well as new target partners (e.g. accounts, brands, influencers, etc.) to augment our consumer reach and reinforce brand positioning • Builds collaborative relationships with Social/Digital, Sales, Finance, and Operations • Performs other duties as required Show less



Coco Libre

• United States
• Food & Beverages
• 1 - 100 Employee

• Director of Marketing, Innovation & E-Commerce Sales

  • Jan 2016 - Jun 2017

  • Report directly to the CEO• Direct and oversee entire marketing operations • Direct and oversee ecommerce and internet sales • Direct and lead the direction for innovation, packaging, formulations, designs, and brand vision.• Create strategic marketing plans to grow YOY sales, increase brand awareness and measure against KPI.• Lead and create all social and digital for the brand. Grew FB, Instagram and Twitter by over 70% in each social account in three months achieving a combined following of over 50k. Increased engagement by over 400% measuring specific indicators. • Created the vision for new SKUs, product lines, flavor profiles, ingredients, formulations, innovation, package design and revisions, trade show materials, booth design, Ads, Billboards, POS, gear and more• Placed Coco Libre in 11 movies 🎥 and 5 TV series in 4 months. Over 1 million dollars in product placement value for virtually no cost• Placed Coco Libre in over 50 marketing events in major cities such as NYC, Houston, San Diego, Austin, Los Angeles, Miami and San Francisco.• Designed and repositioned new product lines resulting in multi-million dollar orders from WFM, Sam's Club, Costco, and Kroger.• Placed product organically with numerous high profile athletes, celebrities, social media influencers, bloggers and more such as Jamie Foxx, Jeremy Piven, Justin Gatlin and more• Planned and assisted creating all sales calendars for major accounts and marketing initiatives• Created the concept & designed the Expo West 2017 Trade Show Booth• Created the campaign, concept and design for our Trade Show Booths• Created concepts for the brand such as #CookingWithCocoLibre and #PotassiumPowerExited to New Age Beverages Show less

• Regional Sales & Marketing Manager

  • Jul 2014 - Jan 2016



Blue Buddha Beverages LLC

• United States
• Food and Beverage Services

• Strategic Advisor

  • Dec 2013 - Dec 2014

  Exited to Inko’s Exited to Inko’s



Mamma Chia

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Regional Sales & Marketing Manager

  • Mar 2012 - Jul 2014

  • Manage all major retailer accounts in the Northeast Region including WFM, Market Basket, Shaws, BJ's, Ahold, Colleges &a Universities, MOMs, Price Chopper, Wegmans, Roche Brothers, Hannafords, GNC Nationally, and Dave's Marketplace. • Obtained 4 new distributors and added 30 SKUs & 7 Product Lines. • Approved 8 SKUs and 2 Product Lines in 2000+ A/B GNC locations (August 2014). • Acquired 4 new major retailer accounts for the region. • Grew region YOY in sales. • Manage broker relationships in several classes of trade: Produce, Natural, Conventional, College, Food Service - Entire East Coast • Assisted securing first PO for produce distributor, Bozzutos. • Monitor sales for the region and provide a weekly update analysis to the VP of Sales. • Work directly with National Marketing Director and CMO. • Plan yearly promotional calendars for distributors and major accounts. • Marketing events in NE Region: Boston Marathon 2014, Warped Tour 2014; UNFI Table Top, Bozzutos DreamRide, WFMNA Show. • Member of the NEPC • Work with broker management teams to ensure successful communication and relationships, new product rollouts, sales periods, proper distribution, merchandising, and standards are being adhered to. • Create and manage existing partnerships with DSD Distributors in the North East Regions to penetrate accounts we’re not currently selling to. • Set up a DSD Distributor for all 6 states in the NA Region. • Took part of corporate meetings in closing the following major retailers, Market Basket & CVS, and obtaining a produce broker, JOH. • Whole Foods Market; During the past year of sales periods gained over 130+ incremental displays (some display photos featured below). • Manage Brand Ambassadors & Chia Leaders in the region. • Was featured on www.mammachia.com as the brand ambassador of the month for October 2012 Show less



Johnson & Wales University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Manager Student Activities

  • Aug 2011 - Sep 2012

  Worked directly with the Johnson & Wales University Student Activities Executive Director in developing marketing strategies for the Student Activities programs. Managed two work-study students in assisting in any tasks that needed completion. Managed and created content for several social media accounts for the department. Developed, executed and collected data for marketing initiatives for the largest events held on campus. Developed a survey that was administered to 500+ students at the university and developed a marketing plan based on the results. Show less

• Marketing Research Assistant

  • Jul 2011 - Jan 2012

  Conducted a qualitative research study to help revitalize the City of Pawtucket, RI. All work was done through a Directed Work Experience at Johnson & Wales University directed under Dr. Anthony Fruzzetti. Research conducted included a presentation in front of the city board, 100+ page marketing proposal, in depth interviews, long table method, and focus groups.



Pirate Brands

• United States
• Manufacturing
• 1 - 100 Employee

• Regional Field Marketing

  • Jan 2012 - May 2012



Whole Foods Market

• United States
• Retail
• 700 & Above Employee

• Customer Service Team Lead

  • Jul 2008 - May 2012