Marketing Lead

• Oct 2023 - Present

Auki Labs is at the forefront of spatial computing, pioneering the convergence of the digital and physical to give people and their devices a shared understanding of space for seamless collaboration. The posemesh is a protocol from The Posemesh Foundation, a Web3 project. It is the foundation for all of our virtual experiences, ensuring they're stable, reliable, and shared across devices and users. Auki Labs helps you share your vision with others to create a shared understanding… Show more Auki Labs is at the forefront of spatial computing, pioneering the convergence of the digital and physical to give people and their devices a shared understanding of space for seamless collaboration. The posemesh is a protocol from The Posemesh Foundation, a Web3 project. It is the foundation for all of our virtual experiences, ensuring they're stable, reliable, and shared across devices and users. Auki Labs helps you share your vision with others to create a shared understanding where information, ideas, and imagination come alive. Learn more ☛ AukiLabs.com // Posemesh.org #posemesh Show less Auki Labs is at the forefront of spatial computing, pioneering the convergence of the digital and physical to give people and their devices a shared understanding of space for seamless collaboration. The posemesh is a protocol from The Posemesh Foundation, a Web3 project. It is the foundation for all of our virtual experiences, ensuring they're stable, reliable, and shared across devices and users. Auki Labs helps you share your vision with others to create a shared understanding… Show more Auki Labs is at the forefront of spatial computing, pioneering the convergence of the digital and physical to give people and their devices a shared understanding of space for seamless collaboration. The posemesh is a protocol from The Posemesh Foundation, a Web3 project. It is the foundation for all of our virtual experiences, ensuring they're stable, reliable, and shared across devices and users. Auki Labs helps you share your vision with others to create a shared understanding where information, ideas, and imagination come alive. Learn more ☛ AukiLabs.com // Posemesh.org #posemesh Show less

Chief Marketing Officer

• Jul 2018 - May 2023

►Develop and implement comprehensive marketing strategies to increase brand awareness and drive revenue growth. ►Conduct market research and analyzing data to identify target audiences and optimize marketing efforts. ►Manage budgets and forecasting ROI for marketing initiatives. ►Collaborate with sales and product teams to align marketing efforts with overall business objectives. ►Lead diverse marketing teams, including content, social media, SEO, and advertising… Show more ►Develop and implement comprehensive marketing strategies to increase brand awareness and drive revenue growth. ►Conduct market research and analyzing data to identify target audiences and optimize marketing efforts. ►Manage budgets and forecasting ROI for marketing initiatives. ►Collaborate with sales and product teams to align marketing efforts with overall business objectives. ►Lead diverse marketing teams, including content, social media, SEO, and advertising, fostering collaboration and achieving KPI targets. ►Leverage analytics and market research to optimize campaigns, improve ROI, and inform strategic planning. ►Implement digital marketing tactics, including SEO, SEM, email marketing, and social media advertising. Show less ►Develop and implement comprehensive marketing strategies to increase brand awareness and drive revenue growth. ►Conduct market research and analyzing data to identify target audiences and optimize marketing efforts. ►Manage budgets and forecasting ROI for marketing initiatives. ►Collaborate with sales and product teams to align marketing efforts with overall business objectives. ►Lead diverse marketing teams, including content, social media, SEO, and advertising… Show more ►Develop and implement comprehensive marketing strategies to increase brand awareness and drive revenue growth. ►Conduct market research and analyzing data to identify target audiences and optimize marketing efforts. ►Manage budgets and forecasting ROI for marketing initiatives. ►Collaborate with sales and product teams to align marketing efforts with overall business objectives. ►Lead diverse marketing teams, including content, social media, SEO, and advertising, fostering collaboration and achieving KPI targets. ►Leverage analytics and market research to optimize campaigns, improve ROI, and inform strategic planning. ►Implement digital marketing tactics, including SEO, SEM, email marketing, and social media advertising. Show less

Head of Marketing & Growth

• Jun 2015 - Jul 2018

►Creating and executing an outreach strategy and develop marketing plans and strategies. ►Develop and manage online and offline marketing campaigns focused on traffic acquisition and conversions. ►Creative inputs for developing and production of marketing collateral and brand building/PR ideas. ►Content Marketing: Develop, source and create content (e.g. blog posts, guides, eBooks) to generate engagement and conversions. Video Marketing. Email Marketing. Full Funnel content… Show more ►Creating and executing an outreach strategy and develop marketing plans and strategies. ►Develop and manage online and offline marketing campaigns focused on traffic acquisition and conversions. ►Creative inputs for developing and production of marketing collateral and brand building/PR ideas. ►Content Marketing: Develop, source and create content (e.g. blog posts, guides, eBooks) to generate engagement and conversions. Video Marketing. Email Marketing. Full Funnel content strategy. ►Media Buying: SEM, display, retargeting, social, and live events. ►Testing and Optimization: Continually optimize marketing performance by deriving insights from campaign data and recommending actionable improvements; Making decisions based on data and A/B testing new features and ideas. Growth focused. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Floship is a venture backed logistics startup based in Hong Kong that specializes in global eCommerce fulfillment and crowdfunding fulfillment; it offers the total solution for eCommerce businesses to reach new markets with fast and cost-effective worldwide shipping services. Learn more ☛ http://www.floship.com Show less ►Creating and executing an outreach strategy and develop marketing plans and strategies. ►Develop and manage online and offline marketing campaigns focused on traffic acquisition and conversions. ►Creative inputs for developing and production of marketing collateral and brand building/PR ideas. ►Content Marketing: Develop, source and create content (e.g. blog posts, guides, eBooks) to generate engagement and conversions. Video Marketing. Email Marketing. Full Funnel content… Show more ►Creating and executing an outreach strategy and develop marketing plans and strategies. ►Develop and manage online and offline marketing campaigns focused on traffic acquisition and conversions. ►Creative inputs for developing and production of marketing collateral and brand building/PR ideas. ►Content Marketing: Develop, source and create content (e.g. blog posts, guides, eBooks) to generate engagement and conversions. Video Marketing. Email Marketing. Full Funnel content strategy. ►Media Buying: SEM, display, retargeting, social, and live events. ►Testing and Optimization: Continually optimize marketing performance by deriving insights from campaign data and recommending actionable improvements; Making decisions based on data and A/B testing new features and ideas. Growth focused. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Floship is a venture backed logistics startup based in Hong Kong that specializes in global eCommerce fulfillment and crowdfunding fulfillment; it offers the total solution for eCommerce businesses to reach new markets with fast and cost-effective worldwide shipping services. Learn more ☛ http://www.floship.com Show less

Marketing Manager

• Nov 2013 - Mar 2014

►Developing and implementing marketing strategies and plans to increase brand awareness and drive sales. ►Conducting market research to identify target audiences and opportunities for growth. ►Analyzing campaign performance and adjusting strategies as needed to optimize results. ►Collaborating with cross-functional teams, such as sales and product development, to ensure alignment and support business objectives. ►Managing budgets and resources effectively to meet… Show more ►Developing and implementing marketing strategies and plans to increase brand awareness and drive sales. ►Conducting market research to identify target audiences and opportunities for growth. ►Analyzing campaign performance and adjusting strategies as needed to optimize results. ►Collaborating with cross-functional teams, such as sales and product development, to ensure alignment and support business objectives. ►Managing budgets and resources effectively to meet marketing goals within financial constraints ►Developing and overseeing the production of marketing materials, such as brochures, websites, and social media content. Show less ►Developing and implementing marketing strategies and plans to increase brand awareness and drive sales. ►Conducting market research to identify target audiences and opportunities for growth. ►Analyzing campaign performance and adjusting strategies as needed to optimize results. ►Collaborating with cross-functional teams, such as sales and product development, to ensure alignment and support business objectives. ►Managing budgets and resources effectively to meet… Show more ►Developing and implementing marketing strategies and plans to increase brand awareness and drive sales. ►Conducting market research to identify target audiences and opportunities for growth. ►Analyzing campaign performance and adjusting strategies as needed to optimize results. ►Collaborating with cross-functional teams, such as sales and product development, to ensure alignment and support business objectives. ►Managing budgets and resources effectively to meet marketing goals within financial constraints ►Developing and overseeing the production of marketing materials, such as brochures, websites, and social media content. Show less

Technical Trainer (Associate Instructor)

• Dec 2011 - Nov 2013

Transfer skills to utilize Final Cut editing software for storytelling and new media demands, including multicam editing, interview techniques, video compression, motion graphics and basic color correction (with Magic Bullet Looks). Camerawork, mic usage and lighting. Troubleshooting computer and equipment challenges. Transfer skills to utilize Final Cut editing software for storytelling and new media demands, including multicam editing, interview techniques, video compression, motion graphics and basic color correction (with Magic Bullet Looks). Camerawork, mic usage and lighting. Troubleshooting computer and equipment challenges.

International Resource Manager

• Aug 2008 - Nov 2013

Business Model Development, develop strategies in collaboration with Peruvian partners to create a sustainable rainforest agricultural model; market research, competitor analysis. Prepare funding proposals. Business Model Development, develop strategies in collaboration with Peruvian partners to create a sustainable rainforest agricultural model; market research, competitor analysis. Prepare funding proposals.

Group Leader

• Jun 2009 - Aug 2009

International Volunteer

• Dec 2007 - Mar 2008

Diamond Grader

• Nov 2004 - Jan 2007

Administrative Assistant

• Aug 2001 - Sep 2004

Team Leader

• Nov 2003 - Dec 2003

Intern

• Oct 2000 - Feb 2001