Experience

Boster Biological Technology

• United States
• Biotechnology Research
• 1 - 100 Employee

• VP of Marketing and Sales

  • Mar 2015 - Present

  Pleasanton, CA, USA • Scaled all the initiatives from when I was marketing manager at Boster. • Developed a text-mining software to match publications to products (97% accuracy), resulting in brand image improvement. • Developed a solution to the industry’s common headache of unable to track offline orders to their acquisition channels. • Developed a way to research market share using real time purchasing data (down to the detail of line items and actual costs). • Developed an effective SEO strategy… Show more • Scaled all the initiatives from when I was marketing manager at Boster. • Developed a text-mining software to match publications to products (97% accuracy), resulting in brand image improvement. • Developed a solution to the industry’s common headache of unable to track offline orders to their acquisition channels. • Developed a way to research market share using real time purchasing data (down to the detail of line items and actual costs). • Developed an effective SEO strategy, resulting in doubling organic traffic year over year since 2013. • Developed various analytics systems, fostered a data-driven culture in the company’s marketing team. Can track custom defined customer behavior in Google Analytics such as data image browsing and other types of industry-specific engagements. • Streamlined/automated customer management to effectively market to about 100k global contacts (started from 0 in 2012). • Streamlined/automated product management to manage and market a catalog of 12k+ products. • Streamlined/automated marketing management to minimize Moment Of Truth (MOT) reaction time, successfully commercialized multiple opportunities within months of recognizing them, resulting in Identifiable Profit Growth Drivers. • Built a process-driven marketing team that is highly effective and modular (meaning less training time, more reliable). • Built a content marketing division, resulting in significant increase in brand recognition. • Built a highly effective project management system, resulting in high success rates in internal and external projects and significant cost savings.

• Marketing Manager

  • Jun 2012 - Feb 2015

  Pleasanton, CA • Established and maintained a distribution network in most regions in the world. • Managed the development process of a functional eCommerce website. • Attended 30+ conferences and regional tradeshows, resulting in measurable increase in brand recognition. • Established industry contacts and made dozens of profitable collaborations with other companies. • Established a CRM system to enable marketing automation and streamlined retail account management. • Established a… Show more • Established and maintained a distribution network in most regions in the world. • Managed the development process of a functional eCommerce website. • Attended 30+ conferences and regional tradeshows, resulting in measurable increase in brand recognition. • Established industry contacts and made dozens of profitable collaborations with other companies. • Established a CRM system to enable marketing automation and streamlined retail account management. • Established a streamlined process for Google Adwords management, efficiently managing 20,000+ keywords.