Cissy Xu
Marketing Specialist at Mosaic Home Services- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Cantonese Limited working proficiency
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Japanese Elementary proficiency
Topline Score
Bio
Credentials
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How to Outrank Your Competition in Local Search
Semrush AcademyAug, 2023- Sep, 2024 -
Advanced Google Analytics
GoogleDec, 2022- Sep, 2024 -
Google Analytics for Beginners
GoogleDec, 2022- Sep, 2024 -
the fundamentals of digital marketing
GoogleDec, 2022- Sep, 2024
Experience
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Mosaic Home Services
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Canada
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Consumer Services
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1 - 100 Employee
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Marketing Specialist
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Dec 2022 - Present
• Devised and executed social media content creation to boost traffic, engagement, and conversions, resulting in a 189% increase in reach and a 150% increase in the engagement rate. Oversaw social media management for 8 brands across 4 platforms, encompassing content creation and performance analysis. Demonstrated creativity in content development. • Spearheaded web design, content creation, and blog management for 8 distinct brands. Implemented SEO best practices, conducting in-depth keyword research to achieve high-ranking positions on WordPress-based websites. Delivered high-quality, search-engine-optimized content that bolstered brand visibility and engagement. • Demonstrated exceptional graphic design skills using Canva, creating a compelling business profile that showcased the brand's image and offerings. The designed profile played a pivotal role in swiftly acquiring a commercial client by a newly onboarded franchisee, enabling them to secure the client within the very first week of business. • Skilled at crafting email marketing campaigns with visually engaging layouts, including HTML email creation. Delivered compelling email content that aligns with market trends and brand images. Achieved impressive email open rates above 70% and record-breaking conversion rates. • Collaborated closely with brand managers and sales teams to guarantee effective execution of marketing campaigns. Delivered 3 successful campaigns so far resulting in over $6,000 in monthly sales each. Show less
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Tokyo Express
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Canada
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Food & Beverages
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1 - 100 Employee
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Marketing Coordinator
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Apr 2022 - Dec 2022
• Managed social media accounts on 3 major social media platforms. Increased the average number of audiences covered by 137.2% and the number of interactive accounts by 97.6%. • Formulated marketing plans according to the cost of raw materials and data feedback from major ordering platforms. • Created offline/online posters that reflect brand values and supervised campaign implementations every month. • Designed take-out menus that contain 125 products and coupon flyers for all 11 branches. Identified and located audiences to send out over 30,000 promotional flyers. Product promotions increased sales by 3-4 times. • Managed online reviews, customer retention, and customer relationships, resulting in a 35% increase in returned customers and a 60% reduction in negative reviews. Show less
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Research Assistant
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Feb 2020 - Aug 2021
• Applied cross-cultural expertise and bilingual skills to gather and provide valuable knowledge and information, and address translational issues, in support of 10 peer research projects. Collaborated with team members to create effective research stimuli using Adobe AI and PS, contributing to the successful execution of the projects. • Developed innovative research hypothesis and designed comprehensive research methods and procedures. Demonstrated exceptional attention to detail in completing research proposals, earning recognition from the head professor for outstanding communication skills, diligence, and creativity. Show less
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Undergraduate Researcher
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Jan 2018 - Apr 2018
• Conducted intricate calculations using NSERC-Compute Canada to successfully replicate previous research findings and evaluate a novel hypothesis. Expertly analyzed, organized, and visually represented complex data sets. • Communicated research results through a professional-grade poster presentation at a school symposium, which was highly praised by 4 esteemed professors for the exceptional quality of research. • Conducted intricate calculations using NSERC-Compute Canada to successfully replicate previous research findings and evaluate a novel hypothesis. Expertly analyzed, organized, and visually represented complex data sets. • Communicated research results through a professional-grade poster presentation at a school symposium, which was highly praised by 4 esteemed professors for the exceptional quality of research.
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Education
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University of Alberta
Bachelor of Science- Double Degree, Chemistry, Psychology -
2021 - 2022
University of Toronto School of Continuing Studies
Certificate, Marketing -
St. John's-Ravenscourt School
High School, Governor’s honor roll
Community
