Experience

Outliant

• United States
• Software Development
• 100 - 200 Employee

• Information Architect & Landing Page Optimization Specialist

  • May 2023 - Present

  As an Information Architect & Landing Page Optimization Specialist at Outliant, I have a wealth of experience in developing data-driven strategies to enhance user experience and drive conversions for a wide range of clients. My proven track record in leading CRO projects for companies like LiveSwitch, Jirav, and GSI speaks to my ability to deliver measurable results and insights to clients. I am highly skilled in A/B testing, user research, and website analytics, which enables me to identify areas for improvement and optimize landing pages to increase engagement and drive conversions. With a focus on user-centered design, I ensure that every touchpoint of the user journey is optimized for maximum impact. Show less



GL Homes

• Real Estate
• 300 - 400 Employee

• UX/UI Design Lead

  • Feb 2022 - Present

  Leader of a three-person team responsible for the usability of all company's digital platforms through the creation, progressive testing, refinement, and large-scale implementation of two fully original design systems for both internal and external applications. Our systems are continuously providing an expressive increase in sales numbers through user-centric platforms that allow the homebuyer to navigate the infamous bureaucratic home-buying process with ease, as well as an improved customer satisfaction rate through homeowner applications and services that simplify the user journey to cater directly to their needs with a sense empathy and urgency; all the while our sales office delivers a much higher efficiency rate through our simplified internal system with up to 6x fewer clicks and a fraction of the time they would take to complete specific tasks within the previous system. Show less



Bradesco Seguros

• Brazil
• Insurance
• 700 & Above Employee

• Senior UX Designer

  • Aug 2021 - Aug 2022

  Responsible for the redesign of two of the most accessed service pages on the Bradesco platform: the Showcase Portal and the Associate’s Map. These projects required the use of many design skills such as UX research, data analysis, business architecture, MVP wire-framing, task-based UI, and progressive testing. As a result, we were able to improve the usability of the most accessed landing page in 131.7% and upwards on secondary applications within their main business vertical, as well as adding strong guidelines that will ensure a higher quality standard that are enforced throughout the IT team to this day. Show less



Clube do Valor

• Brazil
• Financial Services
• 1 - 100 Employee

• UX/UI Design Lead

  • Sep 2019 - Aug 2021

  Leader of a four-people design team responsible for the creation of all product landing pages, conversion rate optimization strategies for UX/UI, Google Ads, Instagram, and Youtube content, as well as a fully original brand identity. In two years we went from a small startup company to the nation’s largest independent financial education company, managing over 850 million (R$) and teaching over 30.000 students about financial planning. Leader of a four-people design team responsible for the creation of all product landing pages, conversion rate optimization strategies for UX/UI, Google Ads, Instagram, and Youtube content, as well as a fully original brand identity. In two years we went from a small startup company to the nation’s largest independent financial education company, managing over 850 million (R$) and teaching over 30.000 students about financial planning.



Alltech

• United States
• Biotechnology Research
• 700 & Above Employee

• Brand Specialist, Senior UX/UI Designer

  • Dec 2018 - Jul 2021

  Created all marketing campaigns and deliverables for the company’s Latin America headquarters, such as landing pages, event websites, animations, and print materials for symposia, billboards, and events. Created all marketing campaigns and deliverables for the company’s Latin America headquarters, such as landing pages, event websites, animations, and print materials for symposia, billboards, and events.



Federal Reserve Bank of Minneapolis

• United States
• Banking
• 700 & Above Employee

• UX/UI Designer & Illustrator

  • Jul 2018 - Aug 2019

  Participated in the complete rebrand of the Federal Reserve Bank of Minneapolis as a Public Affairs UX/UI Designer and provided research studies, website layouts, brand deliverables, and logo iterations as part of the full design package that is currently being used by the bank. Also created weekly illustrations and 2D animations for the Fed’s articles and editor presentations to all its 11 districts. Participated in the complete rebrand of the Federal Reserve Bank of Minneapolis as a Public Affairs UX/UI Designer and provided research studies, website layouts, brand deliverables, and logo iterations as part of the full design package that is currently being used by the bank. Also created weekly illustrations and 2D animations for the Fed’s articles and editor presentations to all its 11 districts.



First Avenue & the 7th St. Entry

• Entertainment Providers
• 1 - 100 Employee

• Graphic Designer & Production Artist

  • Nov 2018 - Jul 2019

  Designed digital and print posters for upcoming events, managed venue advertisements according to shows, created short video ads for concerts, and updated website with current information. Designed digital and print posters for upcoming events, managed venue advertisements according to shows, created short video ads for concerts, and updated website with current information.



CIEE Council on International Educational Exchange

• United States
• Education Administration Programs
• 700 & Above Employee

• Print Graphic Designer

  • May 2017 - Aug 2017

  Created ads, flyers & newsletters for new CIEE clients, and presented an in-depth cost-benefit analysis to demonstrate the need for an in-house full-time Creative Director & Graphic Designer. Created ads, flyers & newsletters for new CIEE clients, and presented an in-depth cost-benefit analysis to demonstrate the need for an in-house full-time Creative Director & Graphic Designer.



Masonic Cancer Center, University of Minnesota

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Graphic Designer

  • Aug 2016 - Dec 2016

  Created posters, infographics and flyers to be used through the research building, the hospital and special events. Also led the creation of the company's branding and their online visual profile on Facebook, Twitter and LinkedIn. Created posters, infographics and flyers to be used through the research building, the hospital and special events. Also led the creation of the company's branding and their online visual profile on Facebook, Twitter and LinkedIn.



20th Century Fox International Corporation

• Entertainment Providers
• 1 - 100 Employee

• Graphic Design Intern

  • May 2016 - Aug 2016

  Designed backgrounds, full-screens, program logos and animated bumpers for a variety of shows. In this very fast-paced environment, designers and animators had to come up with ready-for-air material in a matter of minutes for breaking news. Designed backgrounds, full-screens, program logos and animated bumpers for a variety of shows. In this very fast-paced environment, designers and animators had to come up with ready-for-air material in a matter of minutes for breaking news.