Ciprian Zamfirescu

Partner at MIA Marketing (Romania)
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Contact Information
us****@****om
(386) 825-5501
Location
Bucharest, Bucharest, Romania, RO
Languages
  • English -
Skills

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Bio

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Credentials

  • Censydiam
    Synovate
    Mar, 2006
    - Nov, 2024

Experience

  • MIA Marketing (Romania)
    • Romania
    • Market Research
    • 1 - 100 Employee
    • Partner
      • Sep 2016 - Present

  • 360insights
    • Stakeholder at 360insights
      • Jun 2008 - Present

    • Research Director and Co-founder
      • Jun 2008 - Sep 2016

      Capabilities encompass a broad range of quantitative research instruments and methodologies, including advice on sampling, the use and interpretation of statistical analyses, advice on data presentation, directions and coordinating the quantitative & data processing teams. More specifically, his activity focuses on developing company capabilities and ensuring the proper application of advanced statistics, needs based segmentation, targeted segmentation, motivational segmentation (Censydiam accreditation), customer satisfaction and loyalty (Symmetrics accreditation), product & concept test, price analyses, all type of conjoint (including ACBC and market simulators), brand equity, market test, marketing mix modelling, market estimations, structural equation modeling and so on. Very familiar with assisting clients active in numerous industry sectors including highly dynamic and demanding ones such as FMCG and Telecom. Show less

  • Synovate
    • Market Research
    • 700 & Above Employee
    • Associate Director
      • Jun 2002 - Jun 2008

  • GfK - An NIQ Company
    • Germany
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Statistician
      • Aug 1999 - Jun 2002

Education

  • Markstrat
    Strategic marketing
    2012 - 2013
  • Synovate worldwide network
    Advanced statistics
    2003 - 2008
  • Symmetrics (customer loyalty) accreditation
    Master of Science (MS), Marketing Research
    2004 - 2005
  • Synovate worldwide network
    Bronze Award 2003 - Aegis Award
    2003 - 2004
  • Academia de Studii Economice din București
    Cybernetics, Statistics and Economical IT Faculty, Bachelor of Economics Degree
    1993 - 1999
  • Censydiam accreditation

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