Cindy Yu

Fragrance Marketing Manager at Orchidia Fragrances
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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5.0

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Ashraf Hossain

Cindy is Product Development Marketing for Global Beauty & Home at Ingredion Incorporated, where she leads the technical marketing of latest product launches. I managed the application and claims group and worked closely with Cindy last six years on multi-brand product launches. Her leadership displays integrity and elicits trust. She is direct, open and honest in dealing with others. She is controlled in complex, ambiguous and stressful situations. Her actions are always appropriate in business situations. She is highly self-motivated and a team player. She takes ownership, works independently and perseveres at whatever she is assigned.

Susan Saucier

I have worked with Cindy for three years while she has been in the role of Global Product Development Marketing, supporting the Beauty & Home Care segment. Cindy has a unique combination of highly skilled technical depth of knowledge regarding products and formulations, understanding of business and industry demands, and further ability to translate to effective marketing techniques. Personally, learning from her experience has been essential as I entered into this industry. She has interfaced with many of the customers I support, with only extremely positive feedback on her depth of knowledge, professionalism, punctuality, dynamic response and intuitive support of their ultimate goals. Cindy is a highly motivated contributor who has taken initiative to learn all aspects of the business to be most effective in her role, and generally a pleasure to work with.

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Credentials

  • Building an Effective Marketing Plan
    DePaul University
    Dec, 2015
    - Nov, 2024
  • Lean Six Sigma Green Belt Certified
    -
    Apr, 2014
    - Nov, 2024

Experience

    • United States
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Fragrance Marketing Manager
      • Nov 2020 - Present

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Product Development Marketing, Global Beauty and Home
      • Sep 2017 - Nov 2020

    • Business and Application Specialist, Personal Care, Fabric and Home Care
      • May 2012 - Nov 2020

      Business development for Personal Care, Fabric and Home Care segments.

    • Personal Care Applications Specialist
      • Oct 2008 - Jul 2012

      Formulation work in hair care and skin care prototypes, analyze company ingredients and potential applications in the Personal Care & Cosmetic industry, and plays a role in marketing and literature of ingredient portfolio.

    • United States
    • Chemical Manufacturing
    • 700 & Above Employee
    • Personal Care R&D Intern
      • Jun 2007 - Aug 2007

      Evaluated the fundamental surface active performance properties of new molecules. Identified primary and secondary surfactants and additives with unique performance benefits for Personal Care products. Led testing of liquid cleansing systems for skin feel and foaming attributes Evaluated the fundamental surface active performance properties of new molecules. Identified primary and secondary surfactants and additives with unique performance benefits for Personal Care products. Led testing of liquid cleansing systems for skin feel and foaming attributes

Education

  • University of Illinois at Urbana-Champaign
    Chemistry
    2004 - 2008

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