Marketing Manager

• Feb 2021 - Present

Owner/Operator

• Jan 2005 - Present

Marketing Manager

• Oct 2019 - Dec 2020

Plan and execute a marketing plan in support of the sales team in achieving and growing the company's sales, increase customer retention, and promote overall brand awareness.- Content creation and distribution through website updates, social media posts, and twice-weekly blogging.- Optimize lead generation and engagement through SEO, paid search, remarketing, and AdWords strategy, execution, and review.- Manage e-commerce site and related marketing strategy, increasing online sales 130% first-quarter year over year.- Create and execute email marketing campaigns for existing clients and prospect development, increasing engagement average over 50% and increasing website views from email by over 300%.- Create and manage print collateral library.- Create, analyze, and distribute segmented target marketing lead generation lists.- Manage LinkedIn Company Page, increasing followers by 28% in 2020.- Manage trade show calendar and logistics.- Implement HubSpot application for sales and marketing team, defining best practices, training staff, and optimizing experience.

Communications Manager

• Dec 2017 - Sep 2019

- Develop annual thought leadership strategy related to conferences, webinars, and other targeted marketing communications. - Develop and execute cohesive messaging strategy and ensure targeted distribution. - Identify and enhance opportunities to exhibit, present, and sponsor industry events. - Ensure execution of onsite strategy at industry events.- Leverage CRM platform to analyze strategy, execution, and value of external engagement programs.- Manage visibility of the brand through merchandise and display procurement and strategic placement. - Oversee the development and maintenance of technical applications and related reports, representing the needs and interest of the Communications department as IT liaison.- Develop and manage Communications budget for assigned projects and campaigns. - Collect, compare, interpret, and create visually effective presentation of data related to communication and sales engagement activities and KPI reports.- Direct supervision of staff, delegating projects, overseeing work product, mentoring, and evaluating performance.- Served as the subject matter expert and business analyst for department; evaluating business needs, identifying technical solutions, writing requirements, and managing the related maintenance, testing, and implementation of internal applications and third party CRM software.- Serve on Change Control Board and CRM Steering Committee to manage project roadmap, guide development, confirm requirements, and distribute resources for IT Technology application projects.- Administered practices and procedures to improve data integrity and efficiency to improve analytics capabilities and communicate cohesive life stories of company’s broker and client relationships.- Launched contact system of record best practices program including data integrity management and consumer privacy compliance.

Business Development Operations Assistant Manager

• Jul 2013 - Dec 2017

• Lead application development for Business Development, serving as the subject matter expert, evaluating business needs, developing technical solutions, and managing the related maintenance, integration, testing, and implementation of internal applications and the Salesforce platform.• Collaborate with the Salesforce development team, defining business requirements and strategy to identify marketing automation solutions. • Analyze and present sales and marketing flow, results, and industry trends for executives and senior management.• Administer practices and procedures to improve data integrity and efficiency to improve analytics capabilities and communicate cohesive life stories of company’s broker and client relationships.• Identify opportunities for content marketing in support of business development.• Launch change management initiatives, creating updated content and leading training support on application improvements. • Collaborate with external business partners to share market data that influences strategic plans for growth.• Manage visibility of the brand through merchandise and display procurement and strategic placement. • Manage travel, lodging, and operational activities for events and tradeshows. • Serve on the Community & Philanthropy committee leading community employment engagement projects.

Underwriting Technical Support and Report Technician

• Jun 2012 - Jul 2013

Responsible for assisting in the testing, planning, organizing and documenting of the various software applications, re-engineering projects, and the IMS system continually aiding in the assessment and improvement of all Underwriting system support including testing and training end users. Responsible for the preparation of reports and queries as defined by Underwriting Department Management, as well as, the creation and distribution of ad-hoc reports.

Campaign Manager - Team In Training

• Oct 2005 - Sep 2011

• Engaged volunteers in meeting and exceeding fundraising minimums.• Created all content for local campaign including marketing, engagement, and informational.• Prepared and maintained campaign correspondence, financial records and statistical reports.• Coordinated travel, lodging, and activities for event weekends and provide race day support for volunteer participants.• Created and maintained event budgets incorporating both expenses and fundraising minimum requirements.• Developed and executed group volunteer fundraising event opportunities including community yard sale, trivia night, and letters from Santa.• Lead community information meetings to encourage awareness of organization and recruit volunteer fundraisers.• Initiated and maintained online social networking of Team In Training. • Worked on direct mail plan for local chapter including identifying target audiences and zip codes and analyzing results.• Created and executed grassroots marketing plan to increase awareness for the Team In Training program and increase the amount of volunteer participants.• Identified and executed distribution of press releases and stories of interest to publicize the Team In Training program.• Developed and maintained relationships with local business to initiate sponsorship opportunities.• Maintained local website to ensure updated communication of programs, meetings, and future events.• Created monthly and quarterly newsletters for Team In Training, Hike for Discovery, and Alumni programs.

Director of Community Relations and Group Sales

• 2003 - 2005

• Developed Hockey 101, an elementary school physical education outreach program to introduce hockey to students.• Coordinated all player appearances and special community/team events.• Created and executed promotional events to encourage community interest and increase ticket sales.• Oversaw the group sales department, handling administration and recruiting group outings. • Created marketing materials for ticket sales, promotions, and special events. • Developed Hockey 101, an elementary school physical education outreach program to introduce hockey to students.• Coordinated all player appearances and special community/team events.• Created and executed promotional events to encourage community interest and increase ticket sales.• Oversaw the group sales department, handling administration and recruiting group outings. • Created marketing materials for ticket sales, promotions, and special events.