Experience

Volunteers of America National Services (VOANS)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President Marketing and Communications

  • Nov 2020 - Present

  Greater Minneapolis-St. Paul Area Lead the sales, marketing and communications efforts for Volunteers of America National Services - services including senior living, skilled nursing, post-acute, adult day and PACE.



Health Dimensions Group

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Vice President Consulting - Sales, Marketing, Business Development, Business Strategy

  • Jun 2017 - Nov 2020

  Greater Minneapolis-St. Paul Area Lead the sales and marketing efforts for business development and business strategy for Health Dimensions Group's consulting services and managed communities. Health Dimensions Group (HDG) offers industry-leading expertise in consulting and management services to health systems, post-acute, long-term care, and senior living providers across the nation. Provide expertise in sales and marketing strategy, branding, planning, leadership, tactics and execution to increase revenue, occupancy and… Show more Lead the sales and marketing efforts for business development and business strategy for Health Dimensions Group's consulting services and managed communities. Health Dimensions Group (HDG) offers industry-leading expertise in consulting and management services to health systems, post-acute, long-term care, and senior living providers across the nation. Provide expertise in sales and marketing strategy, branding, planning, leadership, tactics and execution to increase revenue, occupancy and census. Show less



Good Samaritan Society

• Hospitals and Health Care
• 700 & Above Employee

• Senior Director - Marketing, Sales & Customer Experience

  • 2011 - 2017

  Sioux Falls, South Dakota Area Brought in to bring for-profit business disciplines to lead the strategies and processes surrounding all marketing, sales and customer engagement for $1B in revenues in senior healthcare services including B2B and enterprise efforts within all service offerings and channels including post-acute care, population health management, home health, hospice and senior living.



Olson Marketing Consulting

• Owner, Principal

  • 2006 - 2017

  Sioux Falls, South Dakota Area Business consulting specialist in strategic marketing, market analysis, business development and sales support. Accomplished in market planning, sales collateral, web development, public relations and social media. I help businesses that desire growth and profitability.



Link It Software Corporation

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• VP of Sales and Marketing

  • 2011 - 2011

  California/South Dakota Brought in to bring enterprise marketing and sales strategies for a technology (SAAS) and business solutions firm through B2B healthcare call centers. Lead all global enterprise marketing and B2B sales efforts for the company including lead generation, public relations, website development, SEO, social media marketing and sales support.



SONIFI Solutions, Inc.

• Hospitality
• 400 - 500 Employee

• Senior Marketing Director

  • 2006 - 2011

  Sioux Falls, South Dakota Area Brought in by the CMO to bring global enterprise marketing and sales experience to the largest business-to-business (B2B) provider of interactive (broadband) connectivity solutions/in-room technology to the hospitality and healthcare industries in North America. Led a 14 person marketing team with 7 direct reports in managing a multi-million dollar marketing budget. Proven results in B2B lead generation, web and social media development, sales support (customer retention and new… Show more Brought in by the CMO to bring global enterprise marketing and sales experience to the largest business-to-business (B2B) provider of interactive (broadband) connectivity solutions/in-room technology to the hospitality and healthcare industries in North America. Led a 14 person marketing team with 7 direct reports in managing a multi-million dollar marketing budget. Proven results in B2B lead generation, web and social media development, sales support (customer retention and new customers), product marketing (development, launch and lifecycle management), business development, partner marketing and communications. Show less



Media One® Advertising. Marketing.

• United States
• Advertising Services
• 1 - 100 Employee

• Account Services Director

  • 2005 - 2006

  Brought in by the managing partner to run client services for a South Dakota marketing agency specializing in the government, healthcare and financial sectors. Responsible for account management and new B2B sales for the entire agency including strategic planning, marketing strategy, brand management, multi-media creative execution, public relations and budget management.



Lawrence & Schiller

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Services Manager

  • 2003 - 2005

  Brought in by the VP of Client Services to leverage my B2B sales skills and increase revenue for the regions largest marketing services agency providing marketing strategy, brand management, market research and creative execution. Managed B2B sales for the agency and provided client services for key senior healthcare and financial accounts. Developed B2B lead management process through implementation of CMS and webinar tools. Developed innovative customer demand creation, interface and… Show more Brought in by the VP of Client Services to leverage my B2B sales skills and increase revenue for the regions largest marketing services agency providing marketing strategy, brand management, market research and creative execution. Managed B2B sales for the agency and provided client services for key senior healthcare and financial accounts. Developed B2B lead management process through implementation of CMS and webinar tools. Developed innovative customer demand creation, interface and management tools for high rate of top of mind recall. Determined and managed customer segmentation for targeted lead generation. Led clients in brand management, marketing strategy and sales support where I increased B2B prospects by 300% with customer segmentation and targeted lead generation. Show less



Daimler Chrysler

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• District Manager Sales and Marketing

  • 1991 - 2003

  Started my career with a global automotive manufacturer with over 400,000 employees generating $100 to $150 billion in annual revenues; Led B2B account management in a franchise relationship arrangement. Managed top 20 DMA franchise advertising funds to support and enhance corporate national advertising efforts for all brands in the north central region and develop sales and marketing strategy to meet monthly sales objective including plans for acquisition, retention and profitability with… Show more Started my career with a global automotive manufacturer with over 400,000 employees generating $100 to $150 billion in annual revenues; Led B2B account management in a franchise relationship arrangement. Managed top 20 DMA franchise advertising funds to support and enhance corporate national advertising efforts for all brands in the north central region and develop sales and marketing strategy to meet monthly sales objective including plans for acquisition, retention and profitability with staff. Managed regional customer engagement relations through customer call center and arbitration. Show less