Cindy Wu
Director at 丽人丽妆 Lili&Beauty- Claim this Profile
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English Native or bilingual proficiency
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mandarin -
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Cantonese -
Topline Score
Bio
Experience
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丽人丽妆 Lili&Beauty
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Retail
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1 - 100 Employee
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Director
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Mar 2021 - Present
Driving own brand development and online presence. Driving own brand development and online presence.
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Mannings China
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China
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Retail
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1 - 100 Employee
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Senior Director of Own Brand and Beauty Care
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Jun 2017 - 2020
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VIP.com 唯品会
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China
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Software Development
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300 - 400 Employee
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Director of Category Management
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Jul 2016 - Feb 2017
Responsible for developing sourcing and product development strategy for all categories in the cross-border BU, including cosmetics, baby care, home, and food. Supervised the category management function and led new product development and contract approval. Responsible for developing sourcing and product development strategy for all categories in the cross-border BU, including cosmetics, baby care, home, and food. Supervised the category management function and led new product development and contract approval.
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Commercial Director
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Aug 2015 - Jun 2016
Managed the Commercial Department which is composed of procurement teams of Fresh Food, Food and Non-Food, global direct sourcing team, supply chain, trading administration, planograms planning, and wholesales business. The business covers multiple Business Units including 70 supermarkets, 10 discount stores, 50+ convenient stores, and wine shops. Managed the Commercial Department which is composed of procurement teams of Fresh Food, Food and Non-Food, global direct sourcing team, supply chain, trading administration, planograms planning, and wholesales business. The business covers multiple Business Units including 70 supermarkets, 10 discount stores, 50+ convenient stores, and wine shops.
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Tesco
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United Kingdom
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Retail
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700 & Above Employee
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National Category Head
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Mar 2015 - Jul 2015
Worked with the local team for building discount store model from the scratch. Supervised global sourcing, range development, pricing, and marketing.
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National Category Head - Chilled & Frozen Food
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Oct 2012 - Mar 2015
Led the national team to optimize the category’s sales and profit, responsible for range management, procurement management, merchandising, and margin management of chilled and frozen food category.
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Jin Qi Hui Tong Biotechnology Ltd.
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Beijing and Toronto
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Senior Manager - Global Sourcing and Business Development
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Oct 2010 - Sep 2012
Responsible for global sourcing and merchandising, while building strong business relationships with overseas suppliers, government agencies and stakeholders. Responsible for global sourcing and merchandising, while building strong business relationships with overseas suppliers, government agencies and stakeholders.
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Zebra Pen Corporation
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United States
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Consumer Goods
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1 - 100 Employee
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Senior Marketing Manager
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Jun 2007 - Jun 2010
Managed all marketing functions of this multinational company with branches in Canada, the US, Mexico, the UK, and China. Responsibilities included product development, product launch, pricing, packaging, advertising, and promotion. Worked closely with leading supermarkets including Wal=mart, Costco, Metro, and Loblaw for merchandising and promotion. Managed all marketing functions of this multinational company with branches in Canada, the US, Mexico, the UK, and China. Responsibilities included product development, product launch, pricing, packaging, advertising, and promotion. Worked closely with leading supermarkets including Wal=mart, Costco, Metro, and Loblaw for merchandising and promotion.
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Education
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University of Toronto
Master's degree, International Relations and Affairs -
York University
Bachelor's degree(Honours), International/Global Studies