Cindy van den Berg

UX Lead at Avenu
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Contact Information
Location
City of Cape Town, Western Cape, South Africa, ZA
Languages
  • Afrikaans Native or bilingual proficiency
  • English Native or bilingual proficiency

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Hendrik Laubscher

I have had the privilege to work alongside Cindy. As a designer she possesses thorough understanding of online design principles. She is constantly looking at the design / UX trends and adding that to her designs. She is able to deliver high quality design at an amazing rate and will take feedback given to her as part of her design process. She is an asset and will add value to any digital business.

Jono Endean

During her tenure at Chase Response, Cindy provided various inputs and design concepts that helped increase the overall user experience of the company's learning management system and associated digital learning media. Cindy's ability to quickly grasp client needs and turn a concept into reality is a key skill and attribute that she possesses. Cindy's unwavering commitment to deliver high quality standards within tight timeframes whilst juggling between multiple projects has aided in her ability to exceed client expectations. As a client, I have been very pleased with the quality and authenticity of work that Cindy has produced. As a colleague, it has been an absolute pleasure to work with such an inspired, charasmatic and artistic individual.

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Credentials

  • How to Create Complex Tables Users Love: A UI Designer's Guide
    The Interaction Design Foundation

Experience

    • United States
    • Facilities Services
    • UX Lead
      • Jun 2019 - Present

      Collaborate and workshop with stakeholders. Wireframe and prototype solutions. Present to stakeholders and team. User Experience Design (UED). Product Design. Service Design. System Design and Interaction Design. Design sprints. Create and maintain component library in Figma and use in designs. Share development ready designs (responsive screens, screens and ensure all assets are saved out correctly: Responsive SVG, iOS assets, Android assets). Presentations. Brand guidelines. Training and development. Agile environment Tools: Axure, Figma, Sketch, Adobe Illustrator, InVision, Frontify, Adobe Photoshop, Google Slides, Jira, SendGrid Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior UI Engineer
      • Jan 2016 - Jun 2019

      Wireframe and prototype solutions. Present to stakeholders and team. System Design and Interaction Design. Visual Design. Create and maintain component library in Sketch and Figma and use in designs. Share development ready designs (responsive screens, screens and ensure all assets are saved out correctly: Responsive SVG, iOS assets, Android assets). Presentations. Brand guidelines. Training and development. Agile environment Tools: Axure, Figma, Sketch, Adobe Illustrator, InVision, Frontify, Adobe Photoshop, Google Slides, Jira, SendGrid Show less

    • Snr UI designer
      • Jun 2014 - Dec 2015

      Responsive Design. Workshop with development team and stakeholders. Mobile Friendly Design. Interface Design. Prototyping. Visual Design. Present design to teams. Agile working environment. Train junior designers. iOS and Android Design. Dev ready designs and assets (iOS, Android, Web). User flows and journeys. User research. Agile environment Tools: Balsamiq, Sketch, Adobe Illustrator, InVision, Jira Responsive Design. Workshop with development team and stakeholders. Mobile Friendly Design. Interface Design. Prototyping. Visual Design. Present design to teams. Agile working environment. Train junior designers. iOS and Android Design. Dev ready designs and assets (iOS, Android, Web). User flows and journeys. User research. Agile environment Tools: Balsamiq, Sketch, Adobe Illustrator, InVision, Jira

    • UI/UX Designer
      • Apr 2013 - May 2014

      Android UI, iOS UI, User Interface, User Experience, Icons, Visual design, e-Commerce Design, HTML, CSS, Balsamiq, Wireframe, High definition, Styleguides, Usability, Mobile site, Widget design. Prototyping. Training junior designers. Share development ready designs (responsive screens, screens and ensure all assets are saved out correctly: Responsive SVG, iOS assets, Android assets). Agile environment. Transactional EmailsTools: Axure, Balsamiq, Adobe Illustrator, Adobe Photoshop, Sketch, Whiteboard, Workshops, Jira Show less

    • Visual Designer
      • Oct 2012 - May 2013

      Banner design, newsletter design, visual design. Email Design. HTML. Icon Design. Design Guides. e-commerce design. Agile environment.Tools: Adobe Photoshop, Adobe Illustrator, Visual Studio, Adobe Dreamweaver, Web, Jira

    • United States
    • Human Resources
    • 1 - 100 Employee
    • Multimedia Designer
      • Jan 2011 - Sep 2012

      HTML, CSS, Newsletter, Email marketing, Mobile Design, UI, Graphic Design, Layout, Webdesign, Loyalty Programmes, User Interface Design, Visual Design, Conceptual Design, Icon Design, Presentations, Loyalty Programme Design Tools: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver HTML, CSS, Newsletter, Email marketing, Mobile Design, UI, Graphic Design, Layout, Webdesign, Loyalty Programmes, User Interface Design, Visual Design, Conceptual Design, Icon Design, Presentations, Loyalty Programme Design Tools: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver

    • Freelance Senior Designer & Web Designer
      • Jul 2008 - Dec 2010
    • Creative Director & Multimedia Designer
      • May 2008 - Dec 2010

      I love everything design(ed) Packaging Design, Web Design, Brochure Design, Icon Design, Illustrations (digital and traditional), Meeting and presenting to clients, Train interns in design I love everything design(ed) Packaging Design, Web Design, Brochure Design, Icon Design, Illustrations (digital and traditional), Meeting and presenting to clients, Train interns in design

    • Canada
    • Media Production
    • Freelance Graphic and Packaging Designer
      • 2010 - 2010

      Working with creative director Packaging Design, Logo Design, Graphic Design, Below-the-line artwork, Newspaper adverts, Magazine adverts, Advertising Industry Working with creative director Packaging Design, Logo Design, Graphic Design, Below-the-line artwork, Newspaper adverts, Magazine adverts, Advertising Industry

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • 2010 - 2010
    • Belgium
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Advertising & Online media designer
      • May 2009 - 2010

      Creating the Ikandha brand and implementing it through the entire Corporate Identity. Website design and animation. Online advertising campaign. Social network integration. Creating the Ikandha brand and implementing it through the entire Corporate Identity. Website design and animation. Online advertising campaign. Social network integration.

    • Canada
    • Design
    • Freelance Graphic Designer & Layout Designer
      • Dec 2008 - Mar 2009

      Designed, layout and typesetting of DBSA Booklet. Designed, layout and typesetting of DBSA Booklet.

    • China
    • Retail Apparel and Fashion
    • Creative Director
      • Oct 2007 - 2009

      Underplay'd was to be a South African music magazine to be released in 2010. Due to lack of funding in the South African Music Industry we had to put this project on hold, but it is still a passion of mine, to see that South African music gets more exposure and that our talented musicians gets noticed. My role was as Art Director of the magazine and was responsible to convey the visual material for the magazine and manage other designers, illustrators and photographers for the content. Underplay'd was to be a South African music magazine to be released in 2010. Due to lack of funding in the South African Music Industry we had to put this project on hold, but it is still a passion of mine, to see that South African music gets more exposure and that our talented musicians gets noticed. My role was as Art Director of the magazine and was responsible to convey the visual material for the magazine and manage other designers, illustrators and photographers for the content.

    • Medium Graphic Designer
      • Jan 2008 - Jul 2008

      Awesome Advertising agency I worked for in Cape Town. From CID to websites. Awesome Advertising agency I worked for in Cape Town. From CID to websites.

    • Austria
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Creative Designer
      • Apr 2007 - Dec 2007

      Creative Designer at Through-the-line Advertising Agency in Midrand. Worked on packaging, shopper stoppers, brochures, trade presenters. Packaging done for: - Clover Cream - Clover Milk - Clover cream - Bettaway (Pharma Natura) rebrand of CID, entire packaging line - Reckitt Benckiser - MegaCandy - Seakay holdings Creative Designer at Through-the-line Advertising Agency in Midrand. Worked on packaging, shopper stoppers, brochures, trade presenters. Packaging done for: - Clover Cream - Clover Milk - Clover cream - Bettaway (Pharma Natura) rebrand of CID, entire packaging line - Reckitt Benckiser - MegaCandy - Seakay holdings

    • Multimedia Designer
      • Sep 2005 - Nov 2006

      Gained valuable experience working on various projects. Icon design, 3D animation, CID, websites, Golf day material, Trophy design, Marketing, Production, Illustration Gained valuable experience working on various projects. Icon design, 3D animation, CID, websites, Golf day material, Trophy design, Marketing, Production, Illustration

Education

  • The Interaction Design Foundation
    User Experience, Interaction Design
    2014 - 2016
  • The Open Window School of Visual Communication
    Bachelor’s Degree, Interaction Design, Visual Communication, Illustration, Photography, Multi Media, Design Practice
    2003 - 2005
  • Pro-Arte Alphen Park
    High School, Specialising in Arts
    2000 - 2002
  • Hoërskool Jeugland
    High School
    1998 - 2000

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