Experience

GENICOOK PRODUCT,LLC

• United States
• Wholesale Import and Export
• 1 - 100 Employee

• Vice President Sales

  • Oct 2018 - Present

  Vice President Sales And Partner Vice President Sales And Partner



Forever Gifts, Inc.

• United States
• 1 - 100 Employee

• Vice President Sales/Marketing

  • Aug 2016 - Jan 2017



Evriholder Products, LLC

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President Sales

  • Nov 2014 - Aug 2016



NTL Brands

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President Sales

  • Apr 2013 - Jul 2014

  Autonomous Sales/Marketing leadership of the Housewares Division. Developed and executed strategic growth plan, which included a complete renovation of the product line and a broad new market approach to the category.Product development included 25 new products, over 100 new designs and colors that highlighted a “fashion forward” strategy. Increased sales by 25% year one. Autonomous Sales/Marketing leadership of the Housewares Division. Developed and executed strategic growth plan, which included a complete renovation of the product line and a broad new market approach to the category.Product development included 25 new products, over 100 new designs and colors that highlighted a “fashion forward” strategy. Increased sales by 25% year one.



Jokari/US, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President Sales

  • Jan 2008 - Nov 2012

  Developed product line of over 30 new items, leading both internal marketing team and external design team. Resulted in industry design awards, increased distribution within one year, expanded channels of trade, and grew to represents12.5% of the company’s total sales. The product line gained national recognition, was featured on the Dr. Oz Show, promoted at Food Network and recommended by Oprah Winfrey in her popular O magazine.Increased sales by 49.0% year two through the development of new accounts and an improved sales to market process.



TxF Products

• Vice President Sales

  • Jun 1998 - Sep 2008

  Led expansion into Specialty stores in 2004 through the development of a new product line that differentiated the channel from Mass-Food-Drug retailers. Achieved 50% of category space allocation at Linens n Things and produced top category sellers at Bed Bath & Beyond. Channel sales grew to represent 20% of total company sales with higher than average gross margin. Led expansion into Specialty stores in 2004 through the development of a new product line that differentiated the channel from Mass-Food-Drug retailers. Achieved 50% of category space allocation at Linens n Things and produced top category sellers at Bed Bath & Beyond. Channel sales grew to represent 20% of total company sales with higher than average gross margin.



Snapware

• Manufacturing
• 1 - 100 Employee

• VP Sales Western U.S.

  • Jan 1997 - Mar 1998

  Pioneered the product line from grass roots market position to the next level. Snapware, now one of today's most respected brands. is a (division of World Kitchen).Doubled sales through the development of new account relationships and by successfully restructuring rep force. Pioneered the product line from grass roots market position to the next level. Snapware, now one of today's most respected brands. is a (division of World Kitchen).Doubled sales through the development of new account relationships and by successfully restructuring rep force.



NTL Brands

• United States
• Manufacturing
• 1 - 100 Employee

• VP Sales/Marketing Special Markets

  • Jun 1994 - Dec 1996

  Diversified leadership skills within a new industry by mastering a different business model that required a sales/marketing process for national distributors.Developed and implemented sales/marketing program unique to the industry that resulted in a 23% increase in sales. Diversified leadership skills within a new industry by mastering a different business model that required a sales/marketing process for national distributors.Developed and implemented sales/marketing program unique to the industry that resulted in a 23% increase in sales.



O'Cedar Brands

• Division Manager Western U.S.

  • Jul 1991 - May 1994

  O’Cedar, one of the most recognized consumer brands in the United States, utilized National TV advertising, Nielsen data analysis, specific customer P&L management and required intense negotiation of contract deals that were essential to the successful execution of category management. Produced $3 million dollars in annual incremental sales, with total sales increase for the company at $6.7 million dollars O’Cedar, one of the most recognized consumer brands in the United States, utilized National TV advertising, Nielsen data analysis, specific customer P&L management and required intense negotiation of contract deals that were essential to the successful execution of category management. Produced $3 million dollars in annual incremental sales, with total sales increase for the company at $6.7 million dollars



Ampro

• VP Sales/Marketing

  • Aug 1982 - Jun 1991

  Key roles: Customer Service Manager, Promotions Coordinator, Regional Manger and National Sales Manager - Housewares DivisionPromoted to lead Sales/Marketing of all divisions in year six.Housewares DivisionPromotional Products DivisionPremium Incentives DivisionAs National Sales Manager, increased sales 20% through the development and implementation of a quarterly promotional program. Key roles: Customer Service Manager, Promotions Coordinator, Regional Manger and National Sales Manager - Housewares DivisionPromoted to lead Sales/Marketing of all divisions in year six.Housewares DivisionPromotional Products DivisionPremium Incentives DivisionAs National Sales Manager, increased sales 20% through the development and implementation of a quarterly promotional program.