Cindy Moffitt
Sr Director of Channel Sales, Americas at Displaydata- Claim this Profile
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Bio
Experience
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Displaydata
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Sr Director of Channel Sales, Americas
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Jan 2017 - Present
Austin, Texas Displaydata has the leading fully graphic 3 colour ESLs that not only display product information, price, promotion, price comparisons, currency details, and social reviews, but also inventory levels, messages to staff and much more. This allows retailers to easily influence sales at the shelf-edge.
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Informatics Holdings, Inc. (DBAs Wasp Barcode Technologies)
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IT Services and IT Consulting
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1 - 100 Employee
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Channel Sales Manager, America's & ANZ,
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Apr 2013 - Nov 2016
Plano, Texas +Managed 300+ partner network, 6 National Channel Managers, Channel Marketing Manager and Sales Support, driving $30M ARR from net new acquisitions sales, expands and renewals. +Launched global PRM portal, revamped sales & marketing assets to streamline partner enablement increasing training & certification by 32% +Ongoing team building & coaching of 40 channel/direct sales team members driving 45% pipeline growth QOQ through increased partner engagement/co-selling efforts. +Improved… Show more +Managed 300+ partner network, 6 National Channel Managers, Channel Marketing Manager and Sales Support, driving $30M ARR from net new acquisitions sales, expands and renewals. +Launched global PRM portal, revamped sales & marketing assets to streamline partner enablement increasing training & certification by 32% +Ongoing team building & coaching of 40 channel/direct sales team members driving 45% pipeline growth QOQ through increased partner engagement/co-selling efforts. +Improved operational readiness, contract negotiation process and partner on-boarding through collaboration with sales operations, legal and partner marketing. Show less
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Wasp Barcode Technologies
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Canadian Country Manager
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Mar 2013 - Jul 2014
Dallas, Texas Recruited to develop, implement and manage strategic growth plan for Canada. Build a channel sales structure, resource-base, plus implementation of P & L management to deliver profitable growth. Expand the WASP product portfolio into high-growth verticals including Health Care & Education. Promote brand awareness and marketing directions through key channel partners.
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VP Business Development
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Jan 2009 - Apr 2013
CinXS Partnerships is a boutique sales and marketing organization with a consultative approach. Our primary mission is marketing, selling and comprehensive sales management. +Doubled sales to 5M by diversifying partners, portfolio & services for Dallas bases start-up year one. +Designed a comprehensive partner program and execution for an emerging SaaS based software collaboration organization increasing customer adoption by 50% in 6 months. +Developed & executed channel strategy… Show more CinXS Partnerships is a boutique sales and marketing organization with a consultative approach. Our primary mission is marketing, selling and comprehensive sales management. +Doubled sales to 5M by diversifying partners, portfolio & services for Dallas bases start-up year one. +Designed a comprehensive partner program and execution for an emerging SaaS based software collaboration organization increasing customer adoption by 50% in 6 months. +Developed & executed channel strategy for Security Software client exceeding VAR recruitment by 200% resulting in 13% revenue lift Y/Y Show less
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Serif (Europe) Ltd
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United Kingdom
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Software Development
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1 - 100 Employee
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Channel Sales
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Feb 2010 - May 2012
Dallas, Texas Responsible for managing distribution channel in U.S., Canada and Latin/south America.
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Avanquest
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France
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Software Development
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100 - 200 Employee
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Sales Manager
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Feb 2005 - Dec 2008
Managed sales and implemented short and long term sales strategies. Led sales team of both inside and outside sales reps. Reviewed and provided guidance on all creative projects (ads, boxes, brochures). Provided ideas and advice to improve the company's overall business. Managed the sales process of our products to distributors, retailers, catalogs, e-tailers, vars/resellers and corporate environments. Excellent relationships with Ingram Micro, Tech Data, Navarre, Best Buy… Show more Managed sales and implemented short and long term sales strategies. Led sales team of both inside and outside sales reps. Reviewed and provided guidance on all creative projects (ads, boxes, brochures). Provided ideas and advice to improve the company's overall business. Managed the sales process of our products to distributors, retailers, catalogs, e-tailers, vars/resellers and corporate environments. Excellent relationships with Ingram Micro, Tech Data, Navarre, Best Buy, CompUSA, Fry's, Office Depot, Office Max, Staples, Sam's, Target, Wal-Mart and more. Additional responsibilities: Strategic Planning & Execution Account Management & Penetration P&L Management Contract Negotiations Team Building & Leadership New Product Launches Show less
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VP Sales, America's
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Jun 2001 - Feb 2005
Hired to manage retail channel business worth $100M annually. Led sales team of 8 regional field representatives located throughout the U.S. Interviewed, hired, trained, assigned and directed work for sales force. Channel partner focus on consumer electronics retail, office superstores, direct marketers, mass merchants, warehouse clubs and specialty retailers including: Circuit City, Fry’s, Staples, Office Depot, Tiger Direct, Amazon.com, Target, Wal-mart, Kmart, Sam’s Club, CompUSA, and… Show more Hired to manage retail channel business worth $100M annually. Led sales team of 8 regional field representatives located throughout the U.S. Interviewed, hired, trained, assigned and directed work for sales force. Channel partner focus on consumer electronics retail, office superstores, direct marketers, mass merchants, warehouse clubs and specialty retailers including: Circuit City, Fry’s, Staples, Office Depot, Tiger Direct, Amazon.com, Target, Wal-mart, Kmart, Sam’s Club, CompUSA, and J&R Computerworld. Show less
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Corel Corporation
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Canada
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Software Development
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500 - 600 Employee
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GM, Channel Sales, America's
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Jun 1996 - May 2001
Ottawa, Ontario, Canada Managed Distributor, DMR, Reseller, VAR, ISV, and ISP channel programs for the America's. Supported cross functionally UK, South Africa, and Australia Distribution and Reseller partners Responsible for global strategy and overall America's channel revenue (over 3,000 resellers) plus OEM opportunities with ISV's and ISP's. Channel business represented 50% growth in 2000 and averaged 25 new reseller partners monthly through our new Premium Partner Program (3P). Developed and launched… Show more Managed Distributor, DMR, Reseller, VAR, ISV, and ISP channel programs for the America's. Supported cross functionally UK, South Africa, and Australia Distribution and Reseller partners Responsible for global strategy and overall America's channel revenue (over 3,000 resellers) plus OEM opportunities with ISV's and ISP's. Channel business represented 50% growth in 2000 and averaged 25 new reseller partners monthly through our new Premium Partner Program (3P). Developed and launched new retail plan, recruited key sales and marketing relationships receiving Board approval Managed successful retail business (American Greetings CreataCard, Windows Draw, GraphicsSuite, All-In-One Graphics Suite, Simply 3D, Cyber Security. Show less
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Ingram Micro
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Merchandise Manager
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Jun 1990 - Jun 1996
Recruited to develop emerging retail channel business for this worldwide computer products distributor. Capitalized on retail merchandising and technical experience to establish relationships and manage major national accounts with annual revenues ranging from $1M - $100M. Generated revenue forecasts and budgets for business. Engaged and developed key contacts in all disciplines of customer organizations.
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Education
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Michigan State University
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Saginaw Valley State University