Cindy Mannevy

Communication Manager at BFT France
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Location
Auvergne-Rhône-Alpes, France, FR
Languages
  • English Full professional proficiency
  • Spanish Full professional proficiency
  • Swedish Limited working proficiency

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Experience

    • France
    • International Trade and Development
    • 1 - 100 Employee
    • Communication Manager
      • 2021 - Present
    • France
    • Electrical Equipment Manufacturing
    • 100 - 200 Employee
    • Communication Manager
      • Oct 2018 - Present
    • France
    • Financial Services
    • Marketing & Communication Manager
      • Aug 2014 - Oct 2018

      • Drawing of communication plan & budget management • Media planning & Press Relations • Social Media & Press Release Copy writing • Digital Marketing & Website management: website architecture construction, content management & translation (CMS), indicator follow-up & improvement of internet referencing • Marketing Lead Generation (Market automation, Landing pages, E-mailing campaigns Social selling...) • Internal Communication (Newsletters - team building) • Competitive & Marketing intelligence Show less

    • Germany
    • Individual and Family Services
    • 1 - 100 Employee
    • European Communication Associate
      • Mar 2013 - Aug 2014

      • European event management: tradeshows(IAA, Solutrans), product launch with 350 attendees, factory visits and Executive Committee convention organization • Budget, monitoring and team management • Copy writing, editing and website management • European event management: tradeshows(IAA, Solutrans), product launch with 350 attendees, factory visits and Executive Committee convention organization • Budget, monitoring and team management • Copy writing, editing and website management

    • France
    • Industrial Machinery Manufacturing
    • 100 - 200 Employee
    • European Communication Project Manager
      • Apr 2012 - Jan 2013

      • New branding for whole group (6 subsidiaries in Europe) • Structure of product segmentation & brand strategy plan • Media plan & press relation • New branding for whole group (6 subsidiaries in Europe) • Structure of product segmentation & brand strategy plan • Media plan & press relation

    • Communication Manager
      • Sep 2007 - Jan 2012

      • Definition of strategic objectives • Drawing of communication plan & budget management • Event project management: tradeshows (interclima, cfia), Partner opening, sales force team building contest & event • Board représentation : press relation /meetings & training within the group & subsidiaries • Distribution Networking facilitation : product range challenges, dedicated catalogues & online extranet (1500 references), monthly newsletter • Competitive intelligence: customer satisfaction survey, market analyse, strategic recommendation • Copy writing : Intranet, Sharepoint, websites & press releases • Website management www.wika.fr : website architecture construction, content management & translation (CMS), indicator follow-up (Urchin) & improvement of internet referencing (Google Ad Words) • Supplier management: draw up specification, brief for agencies, sales negotiation Show less

    • France
    • Wholesale
    • 1 - 100 Employee
    • Advertising Manager
      • May 2006 - Sep 2007

      • Customer base follow-up & growth • Development of new event products: Partner relation, sponsorship search • Creation & follow up of website www.frenchflair.travel • Customer base follow-up & growth • Development of new event products: Partner relation, sponsorship search • Creation & follow up of website www.frenchflair.travel

    • Banking
    • 300 - 400 Employee
    • External Communication Manager
      • Jan 2006 - Apr 2006

      • Tradeshow management (salon des entrepreneurs, salon nautique) • Production of marketing tools: financial product flyers, campaign & roll up • Tradeshow management (salon des entrepreneurs, salon nautique) • Production of marketing tools: financial product flyers, campaign & roll up

    • Communication Officer
      • Jan 2005 - Sep 2005

      • Event plan follow-up: Critérium du Dauphiné Libéré, Jazz à Vienne • Press relation during those events • Event plan follow-up: Critérium du Dauphiné Libéré, Jazz à Vienne • Press relation during those events

    • France
    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • Marketing Assistant
      • Jun 2003 - Oct 2003

      • Internal survey towards sales force, result analyses & creation of marketing tool plan • Competitive intelligence: monitoring of specialized press • Internal survey towards sales force, result analyses & creation of marketing tool plan • Competitive intelligence: monitoring of specialized press

    • Communication Assistant / Translator
      • Jun 2002 - Sep 2002

      • Documentation translation • Documentation translation

Education

  • INSEEC
    Master of Business Administration (MBA), Relations publiques, publicité et communication appliquée
    2004 - 2005
  • Université Lumière (Lyon II)
    Master's degree, Langues étrangères, littératures et linguistique
    2002 - 2003
  • Université Lumière (Lyon II)
    Master's degree, Langues étrangères, littératures et linguistique
    2003 -

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