Cindy Mallory
Senior Manager of Marketing & Emerging Tech Strategy at American Technology Services, LLC- Claim this Profile
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Bio
Credentials
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RTK-HAZCOM / RCRA / Chemical Hygiene certified
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Experience
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American Technology Services, LLC
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Manager of Marketing & Emerging Tech Strategy
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Jan 2023 - Present
I lead marketing operations and GTM for Worldwide TechServices' portfolio of technology companies - WWTS, ATS, 200Apps, and LoudSpot.
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Emerging Tech Strategist
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Oct 2019 - Feb 2023
I do cool stuff with deep tech, marketing ops, and xr/blockchain/metaverse strategy.
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SXSW
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United States
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Entertainment Providers
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200 - 300 Employee
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Advisory Board Member
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Jul 2022 - Present
SXSW Pitch Advisory Board SXSW Pitch Advisory Board
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VR/AR Association (VRARA)
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United States
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Industry Associations
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1 - 100 Employee
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Chapter President, VR/AR Association New York
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Feb 2021 - Present
https://www.thevrara.com/nyc-chapter The VR/AR Association (VRARA) is an international organization designed to foster collaboration between innovative companies and brands in the VR and AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.
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Co-Chair, Blockchain Committee
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Jan 2018 - Feb 2021
Building a blockchain committee for the VR/AR Association.Our goals are to conduct research, discuss best practices, draft white papers, explore use cases, organize colloqiums, and contribute to the conversation around blockchain technologies such as decentralized applications, smart contracts, STOs/ICOs, interoperability, cryptocurrencies, and the intersection of blockchain with VR/AR/Cloud/IoT
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Co-Chair, Location Based Entertainment
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Jun 2017 - Jan 2018
International Research Committee shaping the VR/AR location-based entertainment space. Our goals are to develop best practices and business models for content creators and venues, conduct state of the industry research, and become an information hub on the theory and practice of co-located virtual reality. Mission StatementVR experiences designed for participants who are in the same physical and virtual location have a unique set of affordances and challenges. Join representatives from NYU's Future Reality Lab and other leaders to develop the theory and practice of co-located VR. Show less
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Lectures and Talks
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Apr 2016 - Present
2021: Metaverse ODSC Ignite Talk VRARA Enterprise Conference Deep Tech Showcase MIT Enterprise Forum 2020: AI & Data Science in Trading Data Informed Insights Panel NYC High Tech 2020 Outlook Panel 2019: Future Tech Week NYC Blockchain Summit Keynote Consensus: Institutional Investing Panel Microsoft Technology Transfer: Geospatial VR/AR Network Demo Washington Elite Summit: AI and Blockchain https://washingtonelite.com/speakers/cindy-mallory/ SXSW Moderator VR/AR/MR Track: Inside the Oasis, Blockchain's Ultimate Use Case https://schedule.sxsw.com/2019/events/PP91105 2018: W4B Hackathon @ NYU School of Law Mentor: UX & Usability Workshop Blockchain East: Moderator UX and Usability https://blockchaineast.com/new-york-2018/conference/speakers/cindy-mallory NYC 4th Annual Blockchain Conference Lightning talk: Design-Thinking for Blockchain Development https://www.blockchain-newyork.com/ Blockchain Tech Summit Intellectual collaboration and interoperability http://blockchaintechsummit.org/ NYU Tandon School of Engineering Guest Lecturer - Integrated Digital Media VR/AR Association Webinar Co-chair & Organizer: AR Cloud + Blockchain http://www.thevrara.com/webinars/ NYC Product School Blockchain Panel Organizer, participant 2017: VR keynote speaker at the 2017 Game Analytics Summit https://theinnovationenterprise.com/summits/gaming-analytics-summit-san-francisco-2017/speakers VR Panel Member at NYC The Mill on the Future of Storytelling https://www.crunchbase.com/event/vr-ar-association-nyc-nytv-2017411 Speaker at 4C: St. Petersburg, Russia Talk: Return of the Arcades: Monetization for VR http://conf4c.com/ NYC Television Week: VR 20/20 Summit VR and Real Estate Panel http://www.vr2020summit.com NYU 1st Annual AR/VR Dev Day Speaker https://arvrdd.splashthat.com/ Show less
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Member of the Editorial Board
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Mar 2018 - Present
Steel Media's B2B Blockchain Gaming Website Top notch consortium of blockchain industry professionals who provide advice and help shape the site's coverage and development. Steel Media's B2B Blockchain Gaming Website Top notch consortium of blockchain industry professionals who provide advice and help shape the site's coverage and development.
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Council Exchange Board of Trade
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Research Fellow
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Feb 2019 - Mar 2020
Applied research, outcome metrics and new methodologies that include the development of transformative growth algorithms and inclusive financial instruments require resources to develop. Council.Exchange is focused on investing in the future by disrupting today's status quo. Applied research, outcome metrics and new methodologies that include the development of transformative growth algorithms and inclusive financial instruments require resources to develop. Council.Exchange is focused on investing in the future by disrupting today's status quo.
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Empower Games
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New York, New York
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Advisor on Games Markets
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Oct 2018 - Oct 2019
Educational games studio gamifying biology curriculum to combat drop out rates for underserved students Educational games studio gamifying biology curriculum to combat drop out rates for underserved students
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Motivf
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United States
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Business Consulting and Services
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1 - 100 Employee
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Emerging Technologies Strategist
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Jul 2018 - Jul 2019
There are many ways to reveal what people do and how. We reveal why they do it. Motivf provides discreet local and international research, design, and strategic services to international clients with a global remit. Our strategic offerings fall into three areas: executive strategies, digital strategies, and transformation strategies. We are able to draw on extensive international experience, human-centered research methods, latest technologies, and lessons learned. Our people have hands-on experience running complex projects across the globe. We use human-centered design, geospatial science, rapid prototyping, quantitative analysis, and many other established and experimental techniques to document and decipher human motivation. Our projects impact messaging, strategy, design, data collection and management, public policy, community engagement, partnership models, and brands. Show less
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JAKT
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United States
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Software Development
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1 - 100 Employee
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Marketing + Emergent Tech Strategist
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Jun 2018 - Oct 2018
Positive impact powered by technology. Jakt is a leading NYC Digital Product and Innovation Studio. Blockchain Design and Usability. Innovation + Skunkworks Great UI/UX is necessary for blockchain projects, ICOs, STOs, platforms, exchanges, and d-applications to reach their true potential. Positive impact powered by technology. Jakt is a leading NYC Digital Product and Innovation Studio. Blockchain Design and Usability. Innovation + Skunkworks Great UI/UX is necessary for blockchain projects, ICOs, STOs, platforms, exchanges, and d-applications to reach their true potential.
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New Haircut
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United States
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Design Services
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1 - 100 Employee
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Director of Digital & Blockchain
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Jan 2018 - Apr 2018
New Haircut is a leading digital product software agency. We help product teams build successful digital experiences in a better, faster way that leaves you feeling as good as you do after a visit with your favorite barber. New Haircut is a leading digital product software agency. We help product teams build successful digital experiences in a better, faster way that leaves you feeling as good as you do after a visit with your favorite barber.
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DreamSail Games
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Computer Games
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1 - 100 Employee
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CMO
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Jun 2016 - Dec 2017
Analytics and brand management, marketing communications, emergent tech market research, B2B business development, VR distribution channel management. Strategy partner. I assisted in virtual reality development by defining and documenting requirements for game creation with emergent technology. I maintained a company database to log KPIs and archive audits. I used predictive modeling, statistical analysis, machine learning, and data visualization to organize information. I evaluated industry progress and mapped out opportunities for growth and consumer conversion. I provided case studies, competitor profiles, and optimized marketing initiatives. I ran analytical tracking for marketing and SEO, set up A/B project proposals, and collaborated with my team on game development for virtual reality. I play really cool video games...all the time. Working in NYC has allowed me the opportunity to meet with innovators that inspire personal growth. I attended, spoke at, and exhibited at every tech and game event I could fit into my schedule. Recently this list grew to encompass the London AR/VR Tech Convention, PAX, Amazon's Twitchcon, Playcrafting, NY Videogame Critics Awards, GDC, VRLA, along with local NYC tech and programming meet-ups. Featured by Gamasutra! http://www.gamasutra.com/blogs/CindyMallory/20170214/291410/Analytics_and_KPIs_Marketing_for_Video_Games.php Show less
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Education
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2015 - 2016
Rutgers University-New Brunswick
Isolation and Purification of Celb2-MBP from E-coli PMAL Vector -
2010 - 2016
Rutgers University
Biochemistry
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