Cindy Johnson
President at Sampling Advisors- Claim this Profile
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Topline Score
Bio
Ingrid Brown
Cindy's focus is purely on achieving the goal in the most effective and in a truly superlative manner. You will be amazed at her expertise in idenitfying the right action to promote a brand. It's smart--based on over 15 years of brand knowledge a keen expertise in research so that Sampling ROI is always considered.
Doug Guyer
Cindy cares deeply about Sampling and the way Brands deploy the process....knowing it is an expensive Marketing initiative, but one with enormous returns, she can consult with Brand Managers and help guide them to the very best Programs for the Brands' specific target, earning the Brand the highest ROI possible.
Ingrid Brown
Cindy's focus is purely on achieving the goal in the most effective and in a truly superlative manner. You will be amazed at her expertise in idenitfying the right action to promote a brand. It's smart--based on over 15 years of brand knowledge a keen expertise in research so that Sampling ROI is always considered.
Doug Guyer
Cindy cares deeply about Sampling and the way Brands deploy the process....knowing it is an expensive Marketing initiative, but one with enormous returns, she can consult with Brand Managers and help guide them to the very best Programs for the Brands' specific target, earning the Brand the highest ROI possible.
Ingrid Brown
Cindy's focus is purely on achieving the goal in the most effective and in a truly superlative manner. You will be amazed at her expertise in idenitfying the right action to promote a brand. It's smart--based on over 15 years of brand knowledge a keen expertise in research so that Sampling ROI is always considered.
Doug Guyer
Cindy cares deeply about Sampling and the way Brands deploy the process....knowing it is an expensive Marketing initiative, but one with enormous returns, she can consult with Brand Managers and help guide them to the very best Programs for the Brands' specific target, earning the Brand the highest ROI possible.
Ingrid Brown
Cindy's focus is purely on achieving the goal in the most effective and in a truly superlative manner. You will be amazed at her expertise in idenitfying the right action to promote a brand. It's smart--based on over 15 years of brand knowledge a keen expertise in research so that Sampling ROI is always considered.
Doug Guyer
Cindy cares deeply about Sampling and the way Brands deploy the process....knowing it is an expensive Marketing initiative, but one with enormous returns, she can consult with Brand Managers and help guide them to the very best Programs for the Brands' specific target, earning the Brand the highest ROI possible.
Experience
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President
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Jan 2004 - Present
Specialty consulting and market research firm specializing in product sampling. With more than 18 years experience in sampling (& other promotion), SEA helps brand marketers, sampling companies, and promotion agencies improve results. Owner Cindy Johnson has seen the best and the worst of executions; let her show you how to improve your ROI! Specialty consulting and market research firm specializing in product sampling. With more than 18 years experience in sampling (& other promotion), SEA helps brand marketers, sampling companies, and promotion agencies improve results. Owner Cindy Johnson has seen the best and the worst of executions; let her show you how to improve your ROI!
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Corporate Sampling Manager
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Oct 1998 - Dec 2003
Worked with all brands in the Company to develop corporate sampling programs; consulted with individual brands. Summarized more than ten years of company learning on sampling. Worked with vendors and market research suppliers. Worked with all brands in the Company to develop corporate sampling programs; consulted with individual brands. Summarized more than ten years of company learning on sampling. Worked with vendors and market research suppliers.
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Education
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1986 - 1988
University of Cincinnati
Business, Marketing, Accounting
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