SEO Specialist

• Jan 2022 - Present

Technical SEO Strategist

• Sep 2020 - Jan 2022

Working in-house has given me an appreciation for big company processes and the value of each team within the business.- Managing and actioning large scale web migrations as new acquisitions are brought on to our website framework (redirect mapping, content migration, tracking, project manager and developer liaising).- Analysis every landing page on the website in a huge overhaul in order to prioritise and promote the most valuable pages while culling the non-valuable.- Creation of Jira tickets in technical and non-technical speak as well as liaising with the SEO Developer to ensure technical issues can be actioned as easily as possible with RICE priority.- Weekly analysis of all brands to ensure performance is improving.

Organic Search Executive

• Sep 2019 - Aug 2020

This technical SEO role really allowed me to get to grips with auditing large websites and planning out the best strategies to get them improving.• Creating strategies for large clients within set budgets that allowed for the correct combination of audits, technical work and outreach campaigns in order to progress the account.• Completion of all types of audits such as Full Technical Audits, Google Analytics, Google Search Console and Bing Webmaster, Structured Data Mark-Up, Keyword Research, Keyword Strategy Planning, Internal Link Analysis, Link Profile Analysis, Competitor and Backlink Profile Analysis, Content Gap Analysis and EAT Matrixes.• On-page and off-page manual analysis on websites in addition to the audits in order to create issues logs. This was then either enacted by myself or communicated with web developers to progress the fixes.• Tracking – I was one of the most developed in Tag Manager tracking, with colleagues from both the SEO & PPC departments asking for my help.• Liaising with other delivery teams to ensure that strategies across the board are complementary.• Liaising with account managers and clients in internal and external meetings to ensure collaboration on all areas on the strategy.

Digital Sales Strategist

• Jun 2019 - Sep 2019

In addition to my role as a Digital Marketing Analyst, I spend a quarter of my time in a sales role, learning the sales side of the business in order to create bridges and identify opportunities within my own company. - Attending sales meetings- Generating sales leads- Meeting target figures

Digital Marketing Analyst

• Sep 2018 - Sep 2019

Creation and implementation of digital marketing campaigns across a variety of platforms for a range of sectors.SEO- Advanced SEO techniques such as white-hat link building and UX work- Content optimisation- Meta title and description optimisation - Internal and external link building- Monthly reporting to clients and other members of the business - In-depth keyword, content and competitor research PPC- Creating and optimising SKAG PPC campaigns - Managing Shopping campaigns - Optimising landing pages for UX, conversions and keywordsLeadership- Managed the recruitment and interview process, identified gaps in the team to create job roles- Planned, implemented, and delivered 1-2-1 and team training sessions- Quality controlled team and workloads- Stakeholder of a new CRM system, involving gathering requirements and testingTechnical - Fluent in HTML and CSS- Technical development such as GZIP compression, caching and eliminating render blocking resources- Experimenting with JavaScript- Creation of websitesTools- Screaming Frog- Ahrefs- SEMrush- AWR Cloud- Raven Tools- Google Analytics - Search Console / Webmaster Tools- Google Tag Manager Platforms - Wordpress- Joomla 3- Magento- Expression Engine- 123-RegSupplementary - Fire Marshall - First Aider- Health & Safety

Digital Marketing Assistant

• May 2018 - Sep 2018

Sales and Marketing Administrator

• Oct 2017 - Jan 2018

This was a varied role requiring flexibility mainly due to the small size of the company; as such, my responsibilities included: • Preparing quotes and liaising with clients and suppliers.• Responsible for day-to-day stock management of the sample room and sample deliveries.• Managing product catalogues over a variety of media, both online and softcopy. • Managing several websites; updating product information and price lists, as well as tracking organic search rating and SEO.• Following up on jobs / quotes to ensure maximum feedback from clients and prospective clients.• First point of contact; dealing with customer telephone enquiries.

Bartender

• Jun 2016 - Jan 2017

Working independently and as part of a team to ensure the smooth running of the bar:• Providing excellent customer service, communicating effectively with a broad number of clients.• Responsibility for handling cash.• Responsibility for opening and closing the premises. • Organising and stocking the bar area.• Stock room management.• Aiding the chef with meal preparation and meal presentation. Working independently and as part of a team to ensure the smooth running of the bar:• Providing excellent customer service, communicating effectively with a broad number of clients.• Responsibility for handling cash.• Responsibility for opening and closing the premises. • Organising and stocking the bar area.• Stock room management.• Aiding the chef with meal preparation and meal presentation.

Kitchen Porter

• Sep 2012 - Feb 2013

Working in a high-pressure environment to help the smooth running of the establishment, my duties included: • Liaising between the front- and back-of-house.• Organising the kitchen to a high standard for the preparation of food.• Assisting the sous chef in preparing high quality food. • Maintaining stocks as we served a hundred covers each day. Working in a high-pressure environment to help the smooth running of the establishment, my duties included: • Liaising between the front- and back-of-house.• Organising the kitchen to a high standard for the preparation of food.• Assisting the sous chef in preparing high quality food. • Maintaining stocks as we served a hundred covers each day.