Experience

EDUNAKHO Group

• Netherlands
• Higher Education
• 1 - 100 Employee

• TikTok Content Creator + Strategist

  • Nov 2022 - Present

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Reflectly

• Denmark
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Content Creation

  • Oct 2021 - Present

  ➡️ Executed the New Years hashtag campaign #done2022contest that generated over 100+ million views and pushed the Done app to be the #1 productivity app in the App Store ➡️ Developed team of 30+ content creators and influencers to produce over 100+ pieces of monthly TikTok content across 5 accounts. ➡️ Lead team to build 7 scalable processes that automated creator applicant tracking/onboarding, content scheduling and approval, ad performance tracking, and invoice management that saved over 40+ hours of weekly work. ➡️ Nurtured long-term partnerships with content creators resulting in more content deliverables at 50% market value rate ➡️ Revised content to improve copywriting, viewer watch time, video quality, and creator submission speed Show less



TikTok

• United States
• Entertainment Providers
• 700 & Above Employee

• Digital Creator

  • Jun 2021 - Present

  ➡️ Created a spark ad for the Done app that gained 24.4 millions views, 978.9k likes, 2140 comments, 4579 shares and 0.11 cent CPA for their 2022 New Years campaign ➡️ Grew TikTok account to 40k followers within 2 months by implementing TikTok growth strategies such as niche analysis, hashtag optimization, and trend implementation ➡️ Ran digital campaign for RVF International resulting in 35k views across TikTok and Instagram and 120+ call sign ups with potential sales revenue exceeding $120k ➡️ Attained engagement rate of 14% and 2.3 Million total likes by creating content on mental health, first-gen experiences and moving abroad Show less



BioFilm, Inc.

• United States
• Consumer Goods
• 1 - 100 Employee

• Social Media Assistant

  • Apr 2021 - Aug 2021

  ➡️ Managed Astroglide TikTok account by developing original ideas and adapting web articles into engaging videos resulting in over 700k+ total views ➡️ Created monthly TikTok content calendar that included writing scripts, shot lists, and captions on a weekly basis ➡️ Collaborated with Marketing Team to generate TikTok and Instagram content to support our Pride Month social campaign ➡️ Repurposed promotional youtube videos and podcast interviews into short-clips for Instagram and TikTok resulting in farther reach and impressions Show less



Pima Medical Institute

• United States
• Higher Education
• 700 & Above Employee

• High School Education Coordinator

  • Jan 2019 - Sep 2019

  ➡️ Successfully promoted new career consultation services to three high schools of over 5000 students, resulting in a full calendar of appointments within first 2 months ➡️ Developed 6-part career discovery and resume building workshop series to build rapport and trust with students, teachers and administrative staff ➡️ Collaborated with College Resource Center to execute Student Capstone Exhibition including promotion, preparatory classes, and community outreaching ➡️ Presented program updates and successes to internal and external stakeholders such as administrative staff, community leaders, and parents ➡️ Assisted marketing team to design promotional graphics, video, and website landing pages. Show less