Marketing Leader

• Sep 2017 - Present

Marketing Communications Consultant

• Jul 2018 - Present

Developing business for international approach. Consultant, facilitaror and speaker. Developing business for international approach. Consultant, facilitaror and speaker.

Owner - Marketing Outsourcer and Consultant, Mentor, Speaker, Training facilitator

• Sep 2017 - Present

Developing marketing activities as independent consultant for different Media and agencies in Brazil and Argentina like articles, web content, event management, campaigns programs. Also volunteering mentoring for new entrepreneurs and developing activities as speaker and companies training facilitator. Developing marketing activities as independent consultant for different Media and agencies in Brazil and Argentina like articles, web content, event management, campaigns programs. Also volunteering mentoring for new entrepreneurs and developing activities as speaker and companies training facilitator.

Education Facilitator and Speaker

• Feb 2018 - Present

Marketing Leader

• Jan 2020 - Mar 2023

CALA Marketing Leader

• Jun 2016 - Sep 2017

Hired to create CALA marketing area. Hired local team to establish the structure and process interactions with Sales and Services areas in more than 10 countries in CALA, Caribbean and Latin America. Executing Account Based Marketing and channel marketing interacting with corporative marketing. Responsible for field, channel, events, PR, communications, PR, regional marketing intelligence, campaigns development, social media localization, collateral and materials translations and localization, vendor management. Also responsible for portfolio positioning in the region with local approach based on accounts and regions. Focus in Optical and Packets products and SDN and NFV orchestration systems for Telecom Service. As part of CALA management team I had the opportunity to participate in regional strategic development. Managed a team of 3 people in Argentina, Mexico and Brazil. Show less

Marketing Director

• Oct 2012 - Jun 2016

Leader of Brazil marketing team and part of Avaya Brazil Leadership team. Responsible for defining and executing Brazil’s field and channel marketing strategy to promote Avaya as one of the most important players in Contact Center and Uniffied Communications Industry. Responsible for activities as deploying and executing Brazil’s Marketing plan involving Sales – products and services and channels, demand generation, communications strategy – internal, channels, customers, media, case studies, social media, analysts relation, development and deployment for local campaigns and localization for regional campaigns, management for corporative and MDF budgets, events management – marketing initiated, sponsorships, tradeshows, support for channels, marketing intelligence, brand awareness, materials translation and Channel marketing and alliances. Managing a team of 4 people and contractors. Show less

Senior Marketing Professional - Sabatical

• Mar 2012 - Sep 2012

I took this time to adapt in my new reality of adoption. Welcome love of my life, Catarina. I took this time to adapt in my new reality of adoption. Welcome love of my life, Catarina.

Gerente de Marketing Corporativa

• Oct 2010 - Feb 2012

Responsible for corporative marketing plan and strategy which includes: Communications (Public Relations, Internal marketing, Social Networks, Branding mind share, Internal communication policies, Company look & feel, new Web Site, building lay-outs standardization), Product Marketing (Sales materials definition, creations and production, product and offers definitions for all Business Units, Case Studies, and other), Lead Generation and Management and Marketing intelligence (implementation and customizations of Sales Force, our new CRM). And supporting all communication activities for near company´s IPO. Team leadership for 7 Marketing Analysts – Team definition, implementation and people hiring. Agencies and general supplier’s management and contract. Show less

Field Marketing Manager – Latin America

• Apr 2007 - Sep 2010

Responsible for all field and channel marketing plans, strategy and management for Latin American region. Marketing Cooperated funds management of for more than 20 distributors and 150 channels around the region that had grown 300% in 4 years. Managing all tasks related to: Public Relations, localizing Sales materials (for Portuguese e and Spanish), marketing campaigns (events, web, trainings, certifications, kick-offs and other). Accomplishment for regional targets in terms of number of leads, opportunities conversion, budget usage, channel marketing programs, branding and all Sales support activities. Show less

Marketing and Product Manager

• Jan 2006 - Dec 2006

Responsible for whole marketing area, including communications, corporative marketing and brand management, relationship with suppliers – public relations, advertising agencies, graphics, event agencies, and other. Accomplished consolidation for product portfolio after Neovia merge with DirectNet – another Internet Wireless Access company that was bought at December of 2005. Facilitated and conducted Product Management strategy for WiMAX technology positioning in Brazilian market. Leader of a 7-people team. Show less

Product Manager – IT Services- Managed Services Division

• Apr 2004 - Jul 2005

Responsible for Product Management to Managed Services Portfolio and P&L management. Accomplished R$40Mi per year revenue and 24% gross margin objectives. Leader of Product Managers and Pre-Sales Team. Channel and Indirect Sales areas implementations and policies creation. Responsible for ITIL processes implementation in CPM IT Services infrastructure and customers IT departments. Leader of a 20-people team. Responsible for Product Management to Managed Services Portfolio and P&L management. Accomplished R$40Mi per year revenue and 24% gross margin objectives. Leader of Product Managers and Pre-Sales Team. Channel and Indirect Sales areas implementations and policies creation. Responsible for ITIL processes implementation in CPM IT Services infrastructure and customers IT departments. Leader of a 20-people team.

Product Manager

• Nov 2000 - Mar 2004

Direct report to Marketing Director. Responsible for product marketing management (creation and life cycle management) to Internet, Data and E-Business Services. Accomplished circa 70% of total company revenue and customer growth (number of circuits and clients) of 20% between 2001 and 2003. Speaker at Seminars, sales and pre-sales training. Channel and partnership policies creation and implementation. Responsible for developing marketing and Sales campaigns for E-Business, Data and Internet services. Show less

Solution Consultant – Outsourcing Services Division – Latin America Region

• Dec 1998 - Dec 2000

Responsible for developing projects and solutions in IT outsourcing services and proposing technical and commercially for customers. Accomplished several customers project winning, such as: Sadia, Comgas, Banco Panamericano and other. Regional report for Latin America Region. Sales Force Training and speaker at seminars. Engagement for delivering sold projects. Sales Force Trainig and speaker at seminars. Engagement for delivery sold projects. Responsible for developing projects and solutions in IT outsourcing services and proposing technical and commercially for customers. Accomplished several customers project winning, such as: Sadia, Comgas, Banco Panamericano and other. Regional report for Latin America Region. Sales Force Training and speaker at seminars. Engagement for delivering sold projects. Sales Force Trainig and speaker at seminars. Engagement for delivery sold projects.

Product Specialist - Marketing & Sales Directory

• Jul 1996 - Dec 1998

Responsible for developing projects and solutions in IT outsourcing services and proposing technical and commercially for customers. Accomplished several customers project winning, such as: Villares, Bic Banco, Ericsson and other. Product development for IT Outsourcing solutions. Responsible for developing projects and solutions in IT outsourcing services and proposing technical and commercially for customers. Accomplished several customers project winning, such as: Villares, Bic Banco, Ericsson and other. Product development for IT Outsourcing solutions.

Analista de Marketing

• 1991 - 1992