Cica-Laure MBAPPÉ

Traffic Manager at Appart'City
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Contact Information
us****@****om
(386) 825-5501
Location
Montpellier, Occitanie, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Limited working proficiency
  • Chinois Elementary proficiency

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Credentials

  • Chinese HSK Diploma Level 3
    Université de Poitiers
    Jun, 2013
    - Nov, 2024
  • TOEIC 970 out of 990
    The TOEIC® Program
    Jul, 2019
    - Nov, 2024
  • TOEFL ITP 600 / 677
    The TOEFL® test

Experience

  • Appart'City
    • France
    • Hospitality
    • 300 - 400 Employee
    • Traffic Manager
      • Jan 2022 - Present

      Acquisition de trafic : - Coordonner la stratégie d'acquisition, prioriser les leviers des partenariats et projets - Mettre en place des stratégies d'attraction (Growth Marketing, SEO et SEA) Analyse Web de l'activité E-commerce - Gérer et optimiser les outils de tracking (Google analytics, Content Square...) - Etudier le parcours client et l'attribution de la conversion Campagnes web Marketing - Activer des campagnes de marketing automation (landing page, emailing automatique, newsletter) - Mise en place et suivi d'un plan d'action commerciale on-site Show less

  • MBAPPÉ Consulting
    • Consultante Marketing digital
      • Feb 2020 - Present

      - Mise en place de stratégie en fonction du secteur d'activité, d'une étude concurrentielle et du budget de l'entreprise - Création d'une présence digitale : logo, charte graphique, site web (Wordpress, Webflow) - Stratégies de référencement web (SEO et SEA) - Mise à disposition d'outils pour aider les entreprises à entretenir leur présence digitale (création de newsletter, blog, réseaux sociaux) - Suivi mensuel des KPIs - Mise en place de stratégie en fonction du secteur d'activité, d'une étude concurrentielle et du budget de l'entreprise - Création d'une présence digitale : logo, charte graphique, site web (Wordpress, Webflow) - Stratégies de référencement web (SEO et SEA) - Mise à disposition d'outils pour aider les entreprises à entretenir leur présence digitale (création de newsletter, blog, réseaux sociaux) - Suivi mensuel des KPIs

  • Keypup.io
    • France
    • Software Development
    • 1 - 100 Employee
    • Marketing manager
      • Apr 2020 - Oct 2021

      Developing and implementing short and long-term marketing strategies Managing Marketing campaign to promoting a B2B product launch Marketing Content and automation (Blog, website, social media, newsletter, onboarding emails, product tours) Monitoring and improving SEO and SEA Video marketing ( copy strategy and storyboard) Developing and implementing short and long-term marketing strategies Managing Marketing campaign to promoting a B2B product launch Marketing Content and automation (Blog, website, social media, newsletter, onboarding emails, product tours) Monitoring and improving SEO and SEA Video marketing ( copy strategy and storyboard)

  • Association Vivre à Domicile
    • Mignaloux -Beauvoir
    • Business developer
      • Dec 2018 - Aug 2019

      Marketing strategy: *Market research and benchmarking *annual strategic plan *Objectives, targeting, pricing, action plan Business development: *Print material editing and distribution *Development of local partnerships Digitalisation process: *CRM installation *website redesign *graphic chart and web material design *SEO (Google Analytics, Google My Business) * Reporting: KPI and ROI Internal communication: Diffusion of employees' schedule Role of intermediary between the head department and the employees Show less

  • Resanté-Vous
    • France
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Communication Manager
      • Oct 2017 - Sep 2018

      Mission : Internal communication (newsletters, intranet) External communication (web site back office management, e-mailing campaign) Content manager ( social media posts, articles, blog management) Mission : Internal communication (newsletters, intranet) External communication (web site back office management, e-mailing campaign) Content manager ( social media posts, articles, blog management)

  • BMe Community
    • Miami/Fort Lauderdale Area
    • Social Media Intern
      • Jun 2016 - Nov 2016

      My missions at BMe : Help the sales and marketing teams on projects, Work on marketing plans and sales strategies, Design and launch marketing campaigns, Create client literature and other forms of communication, Contribute to social media platforms such as Twitter, Facebook, Instagram and YouTube. My missions at BMe : Help the sales and marketing teams on projects, Work on marketing plans and sales strategies, Design and launch marketing campaigns, Create client literature and other forms of communication, Contribute to social media platforms such as Twitter, Facebook, Instagram and YouTube.

  • Reservetous
    • Barcelona, Spain
    • Web Marketing Intern
      • Jun 2014 - Aug 2014

      Missions Promotion through social networks and other platforms (AirBnb, Housetrip) Website Back office management SEM (Google Analytics and Google Adwords) Client intermediary (speaking English, French and Spanish) Managing the main website and the partnerships with the company (Kigo application) Missions Promotion through social networks and other platforms (AirBnb, Housetrip) Website Back office management SEM (Google Analytics and Google Adwords) Client intermediary (speaking English, French and Spanish) Managing the main website and the partnerships with the company (Kigo application)

Education

  • École Supérieure de Commerce Et de Management - ESCEM
    MBA Communication et Marketing, MBA in digital Marketing and Communication
    2017 - 2019
  • Ecole Supérieure de Commerce Et de Management - ESCEM
    Bachelor's degree, Management
    2013 - 2017

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