CIBELE FONSECA CALCADE

HR & Excellence Program Manager at Danleste Food & Beverage Distributor - Nestlé Broker
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Contact Information
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Isaac Hemsi

Tive o privilegio de ter a Cibele com minha gerente de marketing e atendimento de grandes contas na Microservice durante 26 anos. Sempre demonstrou responsabilidade e comprometimento com resultados, sem deixar de ser criativa e atuar estrategicamente. Uma profissional que sempre esteve preparada para empreender novos desafios na companhia.

Patricia Santos

Cibele é uma das profissionais mais dedicadas na área de marketing que eu conheço, sempre muito atualizada e focada em atingir os resultados estratégicos.

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Experience

    • HR & Excellence Program Manager
      • Jul 2017 - Present

      Leader monitoring for Nestlé Excellence Distributor ( Broker) Programm in Sales, Suppy Chain and Compliance. Interface with key areas for permanent improvement in internal / external processes . Talent acquisition support and trainning for Marketing, Trade and Sales. Leader monitoring for Nestlé Excellence Distributor ( Broker) Programm in Sales, Suppy Chain and Compliance. Interface with key areas for permanent improvement in internal / external processes . Talent acquisition support and trainning for Marketing, Trade and Sales.

    • Computers and Electronics Manufacturing
    • 100 - 200 Employee
    • Marketing Manager
      • Jan 1991 - Jun 2016

       Responsible for planning, development and implementation of marketing strategies and programms for different business areas in the Company. Department start-up person. Trade fairs , shows , events organization in different business areas: technology and electronics ( Eletrolar ),home enterteinament, corporate and management ( HSM Management) office products ( Office Paper Brazil) medical, photography, graphics industry.More than 200 effective events such as conferences for customers, road shows, press rooms, product launching, sales conventions, cultural iniciatives, awards cerimonies.  Product management : research, business plan, pricing, go-to-market strategies and development. Trade fairs and events participation locally and internationally such as E3 – Los Angeles ( Games), Paperworld – Frankfurt ( Office Products), ISOT – Tóquio (Office & Stationary Products), Miami Market Place ( Office & Stationary), NRF – National Retail Federation – NYC (Congresso de Varejo), Congresso DMA – Direct Marketing Association – San Francisco, to search for new products ,solutions and to negotiate with suppliers. Working with internacional partners to increase local business.Travel to China, Japan, Malasia, Sweden, Finland, Holland, Germany, South Africa, USA, Chile, Peru, Colombia, representing the company in dealers meetings and events to present annual report and future actions.  Media management: on line / off line and social media: Facebook, Instagram, Ad Words, corporate sites , brand sites, Extranet, Intranet. E-commerce and Market place introduction for private brand and distributed brands. PR agencies coordination results in a constant media presence and brand awareness on mass and trade media. Main focal point in the company for press issues and demands. Negotiation with advertisement agencies, studios, on line/ off line bureaus and all sort of suppliers in Marketing and Communication area. Show less

    • Customer Service and After Sales Manager
      • Jan 1991 - Jun 2016

      - Consumer relations and after sales team management- CRM - Customer Relationship Management plataform implementation- After Sales processes coordination , such as Returns, technical support, delivery tracking- Lead generation, customer activation, call-to-action campaigns.- Ordering, invoicing experience- Interface with Legal, Fiscal, Taxing departments in order to guarantee operations efficiency and compliance.

    • Key Account Manager
      • Jun 2000 - Apr 2012

       Responsible for the account management in home entertainament (video, music and games) attending customers such as Universal Pictures, Warner Home Video, FOX Films and Sales & Distribution (corporate division responsible for licencing and distribution of CDs/ DVDs, Blurays in music segment).  Special Projects and events development within the customer to launch products: films première, pocket shows, press conferences, digital technology seminars. Performance indicators management in production and distribution in order to garantee product delivery in 6.000 different points of sales. Monitoring production plan with the factory, external production suppliers and internal departments, ensuring the ability to produce and deliver major product releases.  Management of Operational team responsible for all customer related processes: order entry, production parts input, sales and after sales administration, finantial control and cash flow. Responsible for Customer Service Department envolving customer technical assistance and after sales . Target to end consumers, sales representatives and customers. Show less

Education

  • Escola Superior de Propaganda e Marketing
    Bachelor of Social Communication and Marketing, Marketing
    1987 - 1991
  • Pontifícia Universidade Católica de São Paulo
    Master's degree, Business Management
    2000 - 2003

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