Experience

Irish Star US

• United States
• Internet News
• 1 - 100 Employee

• Audience Editor

  • Jan 2023 - Present

  Working with our wider editorial team and reporters to provide news and features for and about Irish America, as well as American and Irish news. As a team, we're responsible for the growth and retention of an audience for our stories, on a brand-new site and brand. Working with our wider editorial team and reporters to provide news and features for and about Irish America, as well as American and Irish news. As a team, we're responsible for the growth and retention of an audience for our stories, on a brand-new site and brand.



Reach plc

• United Kingdom
• Technology, Information and Media
• 700 & Above Employee

• Content Editor and Creative Strategist

  • Aug 2021 - Present

  - Producing video and podcast content from ideation, to editing and production, as well as marketing on all social media, print and digital titles. Successful examples include 'Shadow Boxing' - a four-part podcast series across Spotify and all major platforms - which got to no. 2 in the overall Irish charts with 100k listens so far. - Heading up our headline and image testing across six national and local titles, to improve click-through rate and retention to monthly KPIs. - Training teams of national and local journalists on SEO best practices, to ensure our market-leading position was maintained and improved - Producing and editing podcasts including political podcasts like Glass Ceiling and crime podcasts like Shattered Lives. Developing new podcast ideas around cryptocurrency, online communities and more. - Heading up our YouTube content strategy across the Irish Mirror, Mirror Sport, RSVP, Dublin Live and more; optimising video content for revenue. Show less



Chung Dahm Learning

• English Instructor



Off The Ball

• Ireland
• Spectator Sports
• 1 - 100 Employee

• Digital Journalist and Producer

  • Jan 2018 - Aug 2021

  Across all social media and web platforms, I report on the stories of the day for a national broadcaster with a great reputation and desire for ever-wider reach. My work involves contacting, researching and corroborating the stories that we report on, and packaging them in such a way as to maintain market-leader status for OTB in a crowded market. We react to stories immediately using our studio setup, and ensure that our take is the first and best available. Examples of my own studio work are available here, here and here. Using CMS systems, as well as back-end social media platforms, I produce, write and report on issues as varied as capital funding for sports in Ireland to the Liam Miller GAA decision; from mental health in sport to high-profile court cases. My writing is clear and concise, with a keen understanding of the necessary tone. I produce a weekend sports programme for Off The Ball on Sundays, where we not only cover live sports, but do a weekly Sunday Paper Review segment, where I am responsible for what is aired, and any potential issues around defamation. I direct the presenter and digital staff as to the stories of the day, ensuring that OTB remains the best in the business of sports journalism. I produce the Keith Andrews Show with the former Republic of Ireland football international. My remit is to direct Keith and provide a different tone to other OTB shows, ensuring that we bring the player’s side on the breaking stories of the week. Almost more importantly, I identify and disseminate the best bits to our social media audience using video editing and podcasting, and time these messages throughout the week for the best numbers, which in turn inform our commercial decisions. Below are studio pieces I either appear in, or have produced. Show less



Instinctif Partners

• United Kingdom
• Business Consulting and Services
• 100 - 200 Employee

• Account Executive

  • Feb 2017 - Jan 2018

  Daily media monitoring for all Irish clients, across a variety of sectors: retail, healthcare and technology. Drafting and distributing media releases, editors notes, client profiles,briefings and statements for press, radio and online to glean coverage for clients. Following up with press and broadcast media to secure coverage. Gathering, distributing and filing all media coverage generated for clients. Developing relationships with press and broadcast media. Ensuring client social media channels and websites are regularly updated with relevant information for stakeholders. Networking on behalf of clients and IPPA Ireland and drafting reports. Ensuring live updates from Public Relations Institute Ireland events and launches. Show less



RTE

• Ireland
• Media Production
• 700 & Above Employee

• Project Management Assistant

  • Jul 2016 - Dec 2016

  On a short-term contract at RTE, my responsibilities were: Project-managing the release of Christy Moore’s latest DVD: Journey. This involved liaison with production teams, direction of graphic designers, authoring houses and manufacturers, as well as public relations activities pertaining to its release. Developing and maintaining relationships with journalists and producers to promote the project – drafting and disseminating press releases and promotional artwork. Examples of press releases and imagery are available. Collation of data to assess the viability of the project, including profit margins and projected sales across both retail and direct markets. Liaison with promotional and graphics teams to produce on-air promotions for these releases, as well as competitions give-aways on RTE radio. Show less



Fianna Fáil

• Ireland
• Political Organizations
• 1 - 100 Employee

• Social Media Strategist

  • Jan 2016 - May 2016

  - I worked directly under the Director of Communications for the party, in a team of two responsible for devising the social media strategy and creating the content for the Irish general election campaign 2016. - I conducted a total social media analytics audit of all party candidates (TDs, Senators and councillors) aimed at improving their engagement with the electorate on Twitter, Facebook, Instagram, YouTube et al. This involved ensuring each candidate was online the optimum daily time for each social medium. - I used Google, Twitter and Facebook analytics to understand the statistical impact of social media output. This information informed the strategic development of our social media plan and content creation. - I devised a social media strategy to implement Google adwords. This involved understanding targeted, localised issues and close collaboration with the Google team and party communications directors. - I shot and edited video, photographic and audio content of all types of political events - e.g. policy launches, debates and other announcements. - I edited content using software such as Movie Maker, Movavi & Photoshop to provide content suitable for social media such as Twitter, Facebook, YouTube, Instagram and Vine. - I collaborated with graphic designers to plan, design and execute impactful political marketing campaigns, which were disseminated on social media: Facebook, Twitter, YouTube, Instagram and Vine. - I co-wrote the content for Fianna Fáil's campaign advertising content for the general election, using slogans and hashtags to ensure recognition during the campaign. I also collaborated with graphic designers to choose the ideal imagery for the advertising. Show less



CHUNGDAHM Learning

• South Korea
• Education Administration Programs
• 400 - 500 Employee

• ESL Teacher

  • Jul 2013 - Aug 2015

  As an English teacher for the best-regarded English institute in Korea, I: - Taught English to children from kindergarten to college-age, to best help their understanding, using EdTech materials. This is all geared towards TOEFL testing. - Implemented smart technology (tablet computers and smart TV) to ensure effective and entertaining learning, using lesson plans geared to present-day social topics. - Specialised in EdTech-based material and teaching methods to achieve TOEFL qualification for our students. - Provided one-on-one tutoring to young adults applying via TOEFL to Ivy League schools in the United States using EdTech methods. - Provided specialised TOEFL classes - for example: journalism and debate - for fee-paying students. - Was appraised as the best communicator at the school, as well as for the fun, entertaining way in which I engaged with children of all ages. Show less



Yelp

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Account Executive

  • Jul 2012 - Jul 2013

  - Sold targeted digital advertising to business owners across the UK. - Managed my own leads and drove the full sales cycle from prospecting, negotiation and closing. - Educated clients on the power of online advertising with Yelp. - Made my local business clients more successful with the most effective online advertising programme available. - Sold targeted digital advertising to business owners across the UK. - Managed my own leads and drove the full sales cycle from prospecting, negotiation and closing. - Educated clients on the power of online advertising with Yelp. - Made my local business clients more successful with the most effective online advertising programme available.



BBC

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Researcher

  • May 2009 - Jul 2013

  As a Broadcast Assistant at the BBC, I:- Assisted with developing ideas for television programmes produced at BBC Television Centre.- Researched guests' history and developed questions for panel shows such as Eight out of Ten Cats, Big Fat Quiz of the Year, Comic Relief, etc.- Talent management: ensuring the logistics for talent on the day of broadcast were correct, helping the broadcast run smoothly and on time.- Helped presenters develop programme ideas for BBC Radio Merseyside.- Co-produced the radio shows, alongside our Producer. Show less

• Research Assistant

  • May 2009 - Jul 2013

  As a Broadcast Assistant at the BBC, I:- Assisted with developing ideas for television programmes produced at BBC Television Centre.- Researched guests' history and developed questions for panel shows such as Eight out of Ten Cats, Big Fat Quiz of the Year, Comic Relief, etc.- Talent management: ensuring the logistics for talent on the day of broadcast were correct, helping the broadcast run smoothly and on time.- Helped presenters develop programme ideas for BBC Radio Merseyside.- Co-produced the radio shows, alongside our Producer. Show less



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Market Development Executive

  • Jun 2011 - Jul 2012

  - Approach new businesses to become Groupon business partners - Present Groupon as a concept to a variety of businesses around the United Kingdom and Ireland - Assess new avenues and companies for Groupon to approach and incorporate onto the online platform - Approach new businesses to become Groupon business partners - Present Groupon as a concept to a variety of businesses around the United Kingdom and Ireland - Assess new avenues and companies for Groupon to approach and incorporate onto the online platform



Exclusive Analysis

• United Kingdom
• Investment Management
• 1 - 100 Employee

• Freelance Political Risk Analyst: UK and Ireland

  • Sep 2010 - Sep 2011

  At this political and violent risk forecasting company, I: • Researched, analysed and wrote complex reports on commercial risk factors to UK and Irish companies. • Liaised with a network of hundreds of sources worldwide to provide risk forecasting which corporate companies used to devise their next strategic steps. • Covered all manner of risks – terrorism, regulatory, social – to cater for both broad understanding of the commercial environment, and specific threats dependent on the client. • Used an analytical thought process that has been honed from my two degrees, my own business, and a life-long interest in politics and current affairs. Show less