Experience

Barry Group.

• Ireland
• Wholesale
• 1 - 100 Employee

• Brand Manager

  • Aug 2020 - Present

  Cork, County Cork, Ireland



Best&Less

• Australia
• Retail
• 400 - 500 Employee

• Marketing Campaign Specialist

  • Jan 2020 - Mar 2020

  Sydney, New South Wales, Australia • Briefing and co-ordination of all concepts and creative across national Australian media outlets (In-Store,Outdoor, Print, TV, Digital and Social). • Building audience segment lists for all national campaigns across 194 locations. • Analyzing all customer communications and reporting on findings including providing insights and recommendations for future campaigns. • Assisting the Analytics Manager with the review and analysis of customer insights in order to inform campaign… Show more • Briefing and co-ordination of all concepts and creative across national Australian media outlets (In-Store,Outdoor, Print, TV, Digital and Social). • Building audience segment lists for all national campaigns across 194 locations. • Analyzing all customer communications and reporting on findings including providing insights and recommendations for future campaigns. • Assisting the Analytics Manager with the review and analysis of customer insights in order to inform campaign strategies. Show less



Hopkins Communications

• Ireland
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Apr 2018 - Mar 2020

  Cork •Developing digital strategies for clients including the full suite of products for implementation for non-technical SEO to Google Ads, content creation and paid social. •Creating bespoke paid social campaigns, including split testing audience segments and ad creatives and optimizing accordingly. •Develop and manage digital projects from concept development through to storyboarding, creating the media (shooting video and photography, writing, editing, designing), campaign execution and… Show more •Developing digital strategies for clients including the full suite of products for implementation for non-technical SEO to Google Ads, content creation and paid social. •Creating bespoke paid social campaigns, including split testing audience segments and ad creatives and optimizing accordingly. •Develop and manage digital projects from concept development through to storyboarding, creating the media (shooting video and photography, writing, editing, designing), campaign execution and reporting. •Content creation for social media channels incorporating multimedia formats ie static imagery and video. •Created mobile only content such as lead generation forms, instant experiences and collection units. •Utilising ‘creative shop’ at Facebook in order to build strategies for global brands such as Jagermeister using Facebooks ‘Pitch Play Plunge’ concept. •Provide creative direction to design teams for large scale client projects that I managed. •Reporting on digital campaigns focusing on the KPI’s for each objective set by the client. Offering insights and recommendations for future content and campaigns. •Providing in-house training for clients on best practices for content creation for social media. •Pitching to new business prospects and developing digital proposals. •Development of ad hoc Brand Ambassador Marketing strategies working closely with said brand ambassadors’ campaigns and managing their content.

• Promotions & Events Team Lead

  • Mar 2018 - Mar 2020

  •Interviewing, recruiting and becoming the first point of contact for Brand Ambassadors across our Dublin, Cork and Galway teams. •Management of staff through rosters, payroll details and product training. •Manage everything in-house from creative, planning, logistics, storage, and end of campaign reporting. •Research and concept creation in keeping with outlined budgets for brand activations at client’s request. Along with this, sourcing branding material and uniforms for the… Show more •Interviewing, recruiting and becoming the first point of contact for Brand Ambassadors across our Dublin, Cork and Galway teams. •Management of staff through rosters, payroll details and product training. •Manage everything in-house from creative, planning, logistics, storage, and end of campaign reporting. •Research and concept creation in keeping with outlined budgets for brand activations at client’s request. Along with this, sourcing branding material and uniforms for the activation concept. •Compiling monthly client reports on activation costs and results. •Sourcing suitable venues and securing bookings for brand activations. •Rapport building with venue management. •Ensuring staff are up to date on GDPR regulation and Health & Safety and securing permits for the staff and activation where necessary.

• Digital Marketing Executive

  • Apr 2018 - Aug 2018

  Digital team member



PVH Corp.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Tommy Hilfiger - Store Supervisor

  • Oct 2013 - Mar 2018

  Cork •Represented the Cork stores on national and international trade calls. • Traveled to London on regular occasions to attend marketing and commercial seminars •Reporting on weekly targets and store KPI’s •Overseeing all junior and senior sales assistants from rostering to workload delegation. •Assisting the Store Manager in the day to day running of the business. •General office administration/Stock Control. •Visual Merchandising of the store.