Ciara M.
Solutions Consultant at SAMA - Specialists At Marketing Automation- Claim this Profile
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English Native or bilingual proficiency
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Gaelic Limited working proficiency
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German Limited working proficiency
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Portuguese Limited working proficiency
Topline Score
Bio
Luciano Passavanti
Ciara is an extremely knowledgeable Digital Marketing Strategist, her expertise covering the full spectrum of online marketing ROI techniques. It was a great pleasure working with Ciara at J2 Global as she gave the EU marketing team a solid, data-driven direction. Ciara has an amazing work ethic, and she went beyond imaginable limits with her ability to coordinate the various business functions. Her planning and organisational competences are second to none, and she is also an empathetic individual with strong interpersonal skills, which makes her well liked by all colleagues. Ultimately, the expansion experienced by J2 Global and the success of the marketing strategies executed during the time Ciara led the EU Marketing Team are the best testament to her know-how and ability to deliver.
YU-HSUAN LIN (Sam)
I have had the pleasure working with Ciara on one of the key accounts in Publicis. Ciara was extremely professional and always a pleasure to work with. She demonstrated strong understanding of digital media across the board and able to effectively adopt the recommendations to collaboratively elevate the entire marketing strategy that is built on top of a strong execution foundation. From my experience working with her, she was approachable and someone you can rely on.
Luciano Passavanti
Ciara is an extremely knowledgeable Digital Marketing Strategist, her expertise covering the full spectrum of online marketing ROI techniques. It was a great pleasure working with Ciara at J2 Global as she gave the EU marketing team a solid, data-driven direction. Ciara has an amazing work ethic, and she went beyond imaginable limits with her ability to coordinate the various business functions. Her planning and organisational competences are second to none, and she is also an empathetic individual with strong interpersonal skills, which makes her well liked by all colleagues. Ultimately, the expansion experienced by J2 Global and the success of the marketing strategies executed during the time Ciara led the EU Marketing Team are the best testament to her know-how and ability to deliver.
YU-HSUAN LIN (Sam)
I have had the pleasure working with Ciara on one of the key accounts in Publicis. Ciara was extremely professional and always a pleasure to work with. She demonstrated strong understanding of digital media across the board and able to effectively adopt the recommendations to collaboratively elevate the entire marketing strategy that is built on top of a strong execution foundation. From my experience working with her, she was approachable and someone you can rely on.
Luciano Passavanti
Ciara is an extremely knowledgeable Digital Marketing Strategist, her expertise covering the full spectrum of online marketing ROI techniques. It was a great pleasure working with Ciara at J2 Global as she gave the EU marketing team a solid, data-driven direction. Ciara has an amazing work ethic, and she went beyond imaginable limits with her ability to coordinate the various business functions. Her planning and organisational competences are second to none, and she is also an empathetic individual with strong interpersonal skills, which makes her well liked by all colleagues. Ultimately, the expansion experienced by J2 Global and the success of the marketing strategies executed during the time Ciara led the EU Marketing Team are the best testament to her know-how and ability to deliver.
YU-HSUAN LIN (Sam)
I have had the pleasure working with Ciara on one of the key accounts in Publicis. Ciara was extremely professional and always a pleasure to work with. She demonstrated strong understanding of digital media across the board and able to effectively adopt the recommendations to collaboratively elevate the entire marketing strategy that is built on top of a strong execution foundation. From my experience working with her, she was approachable and someone you can rely on.
Luciano Passavanti
Ciara is an extremely knowledgeable Digital Marketing Strategist, her expertise covering the full spectrum of online marketing ROI techniques. It was a great pleasure working with Ciara at J2 Global as she gave the EU marketing team a solid, data-driven direction. Ciara has an amazing work ethic, and she went beyond imaginable limits with her ability to coordinate the various business functions. Her planning and organisational competences are second to none, and she is also an empathetic individual with strong interpersonal skills, which makes her well liked by all colleagues. Ultimately, the expansion experienced by J2 Global and the success of the marketing strategies executed during the time Ciara led the EU Marketing Team are the best testament to her know-how and ability to deliver.
YU-HSUAN LIN (Sam)
I have had the pleasure working with Ciara on one of the key accounts in Publicis. Ciara was extremely professional and always a pleasure to work with. She demonstrated strong understanding of digital media across the board and able to effectively adopt the recommendations to collaboratively elevate the entire marketing strategy that is built on top of a strong execution foundation. From my experience working with her, she was approachable and someone you can rely on.
Credentials
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Salesforce Certified Administrator (SCA)
SalesforceAug, 2022- Nov, 2024 -
Marketing Cloud Administrator
SalesforceDec, 2021- Nov, 2024 -
Trailhead Ranger
SalesforceNov, 2021- Nov, 2024 -
Marketing Cloud Email Specialist
SalesforceOct, 2021- Nov, 2024 -
Scrum Master Certified (SMC)
Scrum.orgNov, 2020- Nov, 2024 -
PRINCE2® 2017 Practitioner
PeopleCertApr, 2021- Nov, 2024
Experience
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SAMA - Specialists At Marketing Automation
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United Kingdom
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Information Technology & Services
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1 - 100 Employee
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Solutions Consultant
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Feb 2023 - Present
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Salesforce
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United States
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Software Development
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700 & Above Employee
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Associate Solution Engineer
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Sep 2021 - Feb 2023
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Go Ignite Consulting
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Marketing Effectiveness Consultant
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Jan 2021 - May 2021
Go Ignite Consulting are a Business Intelligence and Marketing Effectiveness agency, with a special focus on people, data and technology. Go Ignite Consulting are a Business Intelligence and Marketing Effectiveness agency, with a special focus on people, data and technology.
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Galway-Mayo Institute of Technology
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Ireland
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Higher Education
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100 - 200 Employee
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Information Technology Project Management (student)
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Sep 2020 - Apr 2021
Studying full-time in project management best practices including PRINCE2 (Project in Controlled Environment) and ITIL (Information Technology Infrastructure Library) and Agile Scrum. Studying full-time in project management best practices including PRINCE2 (Project in Controlled Environment) and ITIL (Information Technology Infrastructure Library) and Agile Scrum.
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The London School of Economics and Political Science (LSE)
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United Kingdom
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Higher Education
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700 & Above Employee
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MBA Essentials (student)
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Nov 2018 - Apr 2019
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Full-time parenting
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May 2016 - Aug 2018
Rearing two small children. Rearing two small children.
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J2 Global
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Senior European Marketing Manager
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Apr 2015 - Apr 2016
> Programme Manager for the European regional marketing, ensuring spend remained on track and partner with finance to ensure timely reporting and accurate forecasting > Measure the impact of work, including return on investment, and use data to refine priorities > Work closely with marketing and sales stakeholders to execute campaigns and strategic projects that drive growth and accelerate the business > Project Manager for the delivery of a new performance measurement framework > Working with the operations team to find ways to improve tech stack, implementation and scaling. > Establish resources and budgets required to execute the marketing approach. Show less
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Zenith
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United Kingdom
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Advertising Services
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700 & Above Employee
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Digital Director for Telefónica UK
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Jun 2014 - Oct 2014
> Zenith UK Project Manager for the build of ‘Oxygen’ the Telefonicia proprietary data solution comprising dashboards, databases, reports, data models and data visualisation> Project Manager for the set-up of ad fraud and viewability technology > Project Manager for the set-up of attribution modelling technology to get a clear look at the effectiveness of a multi-channel marketing strategy. Average media efficiency increases of 15–35% – an improvement that translated into similar increases in ROI> Project Manager for the first agency omnichannel campaign in collaboration with Microsoft Show less
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Director of Strategic Planning for Telefónica UK
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Oct 2013 - Jun 2014
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Manager of Strategic Planning Telefónica UK
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Jul 2010 - Oct 2013
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i-level
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Advertising Services
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100 - 200 Employee
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Client Associate for News International
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2009 - May 2010
Data analytics, business strategy and operations. Data analytics, business strategy and operations.
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dentsu
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Japan
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Advertising Services
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700 & Above Employee
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Digital Account Manager
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May 2006 - 2008
Data analytics and operations Data analytics and operations
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Education
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University College Cork
BSc, Computer Science -
Fitzwilliam Institute
Diploma, E-Commerce/Electronic Commerce
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