Experience

Valeo Foods Group
• Ireland
• Food and Beverage Manufacturing
• 200 - 300 Employee
• Head of Customer Activation

  • Aug 2013 - Present


unilever ireland

• Ireland
• Food and Beverage Services
• 1 - 100 Employee

• Portifolio Strategy Manager

  • Nov 2012 - Jul 2013

• Senior Brand Building Marketing Manager

  • Nov 2011 - Nov 2012

  • Lead the development and execution of brand marketing plans and National category building plans for ice cream in Ireland to deliver sustainable growth and share growth.• Managed the Brand P&L and long term volume forecasts for ice cream. • Managed the overall brand A&P budget for Ireland



Xtra-vision Ltd

• Ireland
• Retail
• 1 - 100 Employee

• Senior Business Unit Manager

  • Sep 2009 - Nov 2011

  Dynamic and Versatile Marketing /Buying professional with extensive experience in the retail sector . Responsible for the Management and development of Confectionery and games which were the two key growth categories for the business. Dynamic and Versatile Marketing /Buying professional with extensive experience in the retail sector . Responsible for the Management and development of Confectionery and games which were the two key growth categories for the business.

• Senior Marketing Manger

  • 2003 - 2009

  Extensive Experience in managing Multi-million Euro budgets Strong leadership and negotiation skills Directly responsible for developing strategic and tactical marketing plans for all 185 stores Managed all sectors of the business including Film,Games,Telephony,Music,Electronics, Confectionery Managed a team of 4 people Extensive Experience in managing Multi-million Euro budgets Strong leadership and negotiation skills Directly responsible for developing strategic and tactical marketing plans for all 185 stores Managed all sectors of the business including Film,Games,Telephony,Music,Electronics, Confectionery Managed a team of 4 people



Dunnes Stores

• Ireland
• Retail
• 700 & Above Employee

• Marketing Manager

  • Dec 1998 - Aug 2003

  Managed and purchased all media advertising including TV,press and radio Developed and executed all marketing plans incorporating,advertising,sponsorship,PR,In-store display and direct marketing Initiated local marketing plans for poor performing stores Managed a team of 4 people Managed and purchased all media advertising including TV,press and radio Developed and executed all marketing plans incorporating,advertising,sponsorship,PR,In-store display and direct marketing Initiated local marketing plans for poor performing stores Managed a team of 4 people