Ciara Gyde
Marketing and Communications Executive at Spring- Claim this Profile
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Bio
Experience
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Spring
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United Kingdom
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Utilities
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1 - 100 Employee
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Marketing and Communications Executive
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Sep 2023 - Present
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Digital Pie
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New Zealand
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Advertising Services
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1 - 100 Employee
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Digital Marketing Executive
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Nov 2022 - Sep 2023
Work closely with small and medium businesses in Tauranga, assisting them in enhancing their digital brand and online visibility. My expertise encompassed selling a range of solutions, including website development, Google AdWords, Search Engine Optimization (SEO), Facebook Advertising and Google Business Profile services. Lead over 30+ client meetings to establish strong relationships and understand client requirements from a diverse range of industries, implementing appropriate advertising methods based on thorough analysis of provided information. Achievements: -Create impactful landing pages as part of the SEO strategy, achieving a 20% conversion rate within 8 weeks -Actively drive customer engagement, boosting website traffic by 25% on clients' platform - Develop SEO-centred content strategies contributing to a 38% increase in website traffic - Conduct weekly website audits using the Agency Analytics platform to ensure 40+ clients achieve a minimum of 95% optimization Show less
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Stoney Creek est 1994 Ltd
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New Zealand
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Consumer Goods
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1 - 100 Employee
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Production Coordinator
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May 2021 - Nov 2022
Experienced production coordinator with expertise in new product development, quality assurance, and logistics management. Skilled in cross-functional collaboration and technical writing. Experienced production coordinator with expertise in new product development, quality assurance, and logistics management. Skilled in cross-functional collaboration and technical writing.
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Slick Willy's, Dunedin
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Dunedin
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Retail Assistant
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Jan 2019 - Feb 2021
I worked at Slick Willys company alongside my studies at University. In my role, I was a dedicated retail assistant with experience in cash handling, store management, and customer service. Proficient in delegating tasks, daily merchandising, and maintaining a high level of store standards. - Successfully managed cash handling and store closing procedures, including safe counting and cash register reconciliation - Delegated tasks to ensure store standards were maintained, increasing customer satisfaction - Conducted daily merchandising and store tidying, resulting in a more organized and visually appealing store environment - Processed POS transactions and maintained accurate cash-handling records - Provided exceptional customer service by assisting customers with outfit creation and addressing any concerns or questions Show less
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Alzheimer's Association®
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United States
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Non-profit Organizations
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700 & Above Employee
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Marketing Internship
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Apr 2020 - Nov 2020
- Used insights from Google Analytics and Facebook Meta Suite to analyse the performance of the social media and website and implement new ideas - Creating social media and website content such as Facebook posts, promotional videos and writing blog posts - Conducted industry and competitor analysis to evaluate Alzheimer's Otago branch and suggest and implement new marketing initiatives - Used insights from Google Analytics and Facebook Meta Suite to analyse the performance of the social media and website and implement new ideas - Creating social media and website content such as Facebook posts, promotional videos and writing blog posts - Conducted industry and competitor analysis to evaluate Alzheimer's Otago branch and suggest and implement new marketing initiatives
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Education
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University of Otago
Master's degree, Marketing -
University of Otago
Bachelor of Applied Science - BASc, Marketing and Clothing and Textile Science