Ciara Goodwin

eCommerce Manger at Tonal
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Experience

    • United States
    • Wellness and Fitness Services
    • 200 - 300 Employee
    • eCommerce Manger
      • Aug 2023 - Present

      Toronto, Ontario, Canada

    • eCommerce Operations Associate
      • Aug 2021 - Aug 2023

      Toronto, Ontario, Canada - Analyze & optimize Tonal's eCommerce platforms & website to generate insights & drive revenue growth. - Manage technical solutions research, onboarding & integration. - Drive routine audits & QA sessions across Tonal.com to ensure compliance standards, brand guidelines & website UX standards. - Monitor & maintain website performance & stability. - Help manage Tonal’s online privacy & security compliance. - Manage day to day store operations & own eCommerce front line… Show more - Analyze & optimize Tonal's eCommerce platforms & website to generate insights & drive revenue growth. - Manage technical solutions research, onboarding & integration. - Drive routine audits & QA sessions across Tonal.com to ensure compliance standards, brand guidelines & website UX standards. - Monitor & maintain website performance & stability. - Help manage Tonal’s online privacy & security compliance. - Manage day to day store operations & own eCommerce front line escalations from Care, Sales, Retail & Marketing teams. - Own eCommerce process documentation & system notification strategy. - Collaborate with Marketing team on company campaigns. - Own & manage Tonal's 12+ discount programs, across various platforms & departments. - Manage relationships with 3rd party partners & vendors to drive growth marketing projects.

    • Canada
    • Retail
    • 700 & Above Employee
    • Digital Content Coordinator
      • Jan 2021 - Jun 2021

      Toronto, ON, Canada - Responsible for the execution of product grouping activities. - Responsible for 100k online products. - Support online merchants by performing product analysis & reporting. - Working with cross-functional teams to publish rich online content.

    • eCommerce & Marketing Consultant
      • Nov 2019 - Jan 2021

      Manchester, England, United Kingdom - Designed, created & maintained websites for retailers migrating online. - Exclusive ownership of websites across various CMS platforms, including SquareSpace & Wix. - Researched & presented cost effective & efficient e-commerce solutions to business owners for seamless integration with their existing retail stores & POS. - Responsible for generating & driving online sales through digital marketing campaigns, ensuring high conversion rates & a repeat online customer base. - Created… Show more - Designed, created & maintained websites for retailers migrating online. - Exclusive ownership of websites across various CMS platforms, including SquareSpace & Wix. - Researched & presented cost effective & efficient e-commerce solutions to business owners for seamless integration with their existing retail stores & POS. - Responsible for generating & driving online sales through digital marketing campaigns, ensuring high conversion rates & a repeat online customer base. - Created & implemented SEO & marketing strategies, increasing traffic & maximizing brand exposure. Show less

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • eCommerce & Marketing Executive
      • Feb 2019 - Oct 2019

      - Assisted with management of CMS platform. - Responsibilities included: creation & management of products & image assets, pricing, categories, visual merchandising, product copy, UX, cross-sells, upsells, coupon creation, user management, customer account management. - Analysis of product performance to ensure maximum conversion rates. - Created, implemented & refined internal working processes to ensure efficiency across the Marketing & Customer Service teams. - Acting as… Show more - Assisted with management of CMS platform. - Responsibilities included: creation & management of products & image assets, pricing, categories, visual merchandising, product copy, UX, cross-sells, upsells, coupon creation, user management, customer account management. - Analysis of product performance to ensure maximum conversion rates. - Created, implemented & refined internal working processes to ensure efficiency across the Marketing & Customer Service teams. - Acting as support to Merchandisers and Buyers when needed, including but not limited to: advising on product development, providing input on new season stock approvals & raising supplier POs

    • Customer Service Manager
      • Jun 2018 - Feb 2019

      Manchester, United Kingdom - Sole responsibility for building, training & leading the Customer Service team at Sosandar. - Created, developed & implemented Sosandar’s CX strategies. - Worked alongside the Marketing & eCommerce Manager to test & develop new software for a better UX. - Acting as support to Head of Marketing, Head of Merchandising & Head of Buying.

    • United Kingdom
    • Advertising Services
    • 200 - 300 Employee
    • Account Executive
      • Feb 2018 - Jun 2018

      Manchester, United Kingdom - Account Executive at one of Europe’s leading suppliers of promotional merchandise - Daily liason in 3 languages to maintain and enhance client relationships - Responsibilities included: drafting & preparing quotations, managing customer enquiries, creating & processing high volume orders, negotiating with suppliers - Acting as support to Account Managers when needed

    • Order Administrator
      • Aug 2017 - Feb 2018

      Manchester, United Kingdom - Responsible for all administration aspects & customer service support of Brand Addition’s biggest account, Michelin. - Customer facing responsibilities included: handling customer queries, order issues & product information. - Worked closely with Stock Controllers to ensure stock levels were consistently maintained.

    • Sales Advisor
      • Jun 2016 - Aug 2017

      Wilmslow - Sales Advisor at a local independent retailer - Active input in the development of website & social media pages - Responsible for hitting weekly sales targets - Advise on merchandising & stock purchasing, advising on future trends - Responsible for providing insights on current trends in product sales and turnover - Other responsibilities included: stock management, customer service, calculating daily/weekly profit margins, visual merchandising, acquired ability to understand… Show more - Sales Advisor at a local independent retailer - Active input in the development of website & social media pages - Responsible for hitting weekly sales targets - Advise on merchandising & stock purchasing, advising on future trends - Responsible for providing insights on current trends in product sales and turnover - Other responsibilities included: stock management, customer service, calculating daily/weekly profit margins, visual merchandising, acquired ability to understand the brand’s target customers Show less

    • Peru
    • Education Management
    • 1 - 100 Employee
    • Assistant English Teacher
      • Apr 2016 - Jun 2016

      Lima Province, Peru - Lesson Planning - Independently taught classes in Spanish & English - Delivered weekly presentations to students & staff

    • Receptionist
      • Jul 2010 - Aug 2015

    • United Kingdom
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Sales Advisor
      • May 2012 - Oct 2013

      Wilmslow

Education

  • Newcastle University
    Bachelor of Arts - BA, Modern Languages (French and Spanish)
    2013 - 2017
  • Amauta Elebaires Spanish School
    Spanish Language
    2016 - 2016
  • Université Savoie Mont Blanc
    Bachelor’s Degree, French Studies
    2015 - 2016
  • St Bede's College, Manchester
    Spanish, French, English Literature
    2006 - 2013

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