Experience

BFree Foods

• Ireland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Product Manager

  • Oct 2022 - Present



Richmond Marketing

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Trade Marketing Manager

  • Jan 2021 - Oct 2022



Great Western Brewing Company Ltd.

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Commercial Project Manager

  • Oct 2020 - Dec 2020



Trajectory Beverage Partners

• Canada
• Wine & Spirits
• 1 - 100 Employee

• Regional Marketing Manager - Western Canada

  • Jul 2018 - Jul 2020

  Reporting to the Vice President & General Manager - Western Canada, key responsibilities include: • Growing and developing existing liquor board customers and generating new business through management of product calls, promotional opportunities and development of exclusive offerings, playing an integral role in the new business pitches including pricing and portfolio management. • Customer management with Associate buyers and Liquor board Retail and Wholesale divisions. • Providing pricing support to Brand and Sales Leadership teams for Western Markets. • Providing on going in market support through the implementation of marketing initiatives that relate to the represented brands within the Trajectory portfolio. • Developing marketing assets and materials to ensure timely and effective sales and brand building activities. • Identifying issues and opportunities through review and analysis of sales and performance metrics within the Western provinces. • Analyzing and reporting results of all monthly marketing activities to ensure sufficient and effective spending to support success in the marketplace. • Coordinating with National Brand team on sales forecasts, budgets, and monthly performance through the provision of activity reports and brand summaries. Show less



Corby Spirit and Wine Limited

• Canada
• Beverage Manufacturing
• 100 - 200 Employee

• Jameson Brand Development Executive - Western Canada

  • Sep 2016 - Aug 2018

  As the key contact for the Jameson Brand in Western Canada responsibilities included;• Adapting global and national brand strategy and implementing at a regional level. • Brand education/mentoring - Conducting tasting sessions with targeted consumer groups and influencing main distributors, bartenders and local brand advocates. • Creating increased brand awareness and share of mind among consumers through market activation and strategic implementation of targeted advertising campaigns. •Supporting local Field Marketing Manager and Sales team to develop retail and on-premise programs, plan and initiate marketing opportunities for Jameson and carry out market activations.•Monitor competitor activity across western Canada and prepare competitor insight reports to share with national and global brand teams. •Manage trade marketing budget for Western Canada for Jameson and Single Pot still range. Show less

• Jameson Irish Whiskey Brand Ambassador

  • Aug 2016 - Sep 2017

  As the key contact for the Jameson Brand in Alberta responsibilities include;• Adapting global and national brand strategy and implementing at a regional level. • Brand education/mentoring - Conducting tasting sessions with targeted consumer groups and influencing main distributors, bartenders and local brand advocates. • Creating increased brand awareness and share of mind among consumers through market activation and strategic implementation of targeted advertising campaigns. •Supporting local Field Marketing Manager and Sales team to develop retail and on-premise programs, plan and initiate marketing opportunities for Jameson and carry out market activations. Show less



Irish Distillers

• Ireland
• Beverage Manufacturing
• 400 - 500 Employee

• Jameson Irish Whiskey Brand Ambassador

  • Aug 2015 - Aug 2016

  As the key contact for the Jameson Brand in Nantes and the Brittany region responsibilities included; • Adapting global brand strategy and implementing at a regional level. • Brand education/mentoring - Conducting tasting sessions with targeted consumer groups and influencing main distributors, bartenders and local brand advocates. • Creating increased brand awareness and share of mind among consumers through market activation and strategic implementation of targeted advertising campaigns. •Supported local Jameson Brand Manager and Sales team to develop strategies, plan and initiate marketing opportunities for Jameson and carry out market activations. Projects included: Launch of Jameson United campaign Execution of regional final of global Jameson Cocktail competition. Show less