Ciara Fitzpatrick
Senior SEO Account Executive at Tug Agency- Claim this Profile
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Bio
Credentials
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Profitero Certified
ProfiteroJan, 2023- Nov, 2024
Experience
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Tug Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior SEO Account Executive
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Oct 2022 - Present
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Search Engine Optimization Executive
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Jan 2022 - Oct 2022
Working towards a more senior role in the SEO Department by contributing and owning projects within a smaller SEO team.Duties & Responsibilities:- Ownership of client account, with main tasks involved in reputation management and monthly reporting.- Manage specialist projects for Amazon and eBay Optimisations.- Contribute to large scale keyword research, categorisations, mapping, and tracking.- Undertake regular link building duties for high profile clients, exceeding targets and assisting with training efforts.- Creation and editing blog briefs and optimizations for a variety of clients. - Assist with auditing and updating meta data, including titles, descriptions and URL structures.- Support a number of Digital PR projects. Taking part in brain storms, copy review and outreach to journalists and publications.- Contributions to pitches and decks for potential clients.- Participation in SEO training sessions and company wide 'lunch and learns'.Advanced level: Excel and Google Sheets.Experience with: AHRefs, Semrush, Majestic, Moz, Google Trends, Google Ads (Keyword Planner), Google Analytics, Google Search Console, Conductor, Buzzsumo & Screaming Frog Show less
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KRM22
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Intern
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Nov 2020 - Jan 2022
A valuable member of the Customer Experience team, assisting the Head of Customer Experience with the formal set up of a Marketing department. Achievements: - Kickstarted the design, compilement and distribution of monthly e-newsletters (via Act-on / Mail Chimp). - Continuous engagement with social media platforms, LinkedIn and Twitter, to generate website traffic. - Regular updates to management based on Google Analytics reports, website traffic and campaign tracking. - Updating the company website on a regular basis (via Webflow). - Collaboration across departments to create promotional videos for products; including voiceover recording and editing. - Strengthened the use of SEO to increase website traffic. - Writing copy for emails, blogs and other marketing materials. - Standardisation of collateral for external use. - Tailoring customer journeys for specific leads (Account Based Marketing). - Sharing and collaborating with partner marketing departments to enhance marketing materials. - Liaising with investor news services to circulate press releases and organise interviews. - Planning and organising client facing staff to attend specific industry events; providing them with necessary marketing materials, schedules and attendee information. - Organising staff events for team building and social activities. Show less
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FD Technologies
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Financial Consultant
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May 2018 - Oct 2020
A successful graduate of internal, two year Capital Markets Training Program; hired by a number of high profile clients and banking corporations, shown below in the 'Experience' section. A successful graduate of internal, two year Capital Markets Training Program; hired by a number of high profile clients and banking corporations, shown below in the 'Experience' section.
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Macquarie Group
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Australia
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Financial Services
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700 & Above Employee
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Project Manager
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Feb 2020 - Jul 2020
As part of the Supplier Governance policies outlined by the bank, the Market Data team formulated a plan to engage vendors and collect all necessary documents in order to calculate the risk that this vendor would pose to daily operations. Within this time frame, the Covid-19 pandemic became a serious risk for all global businesses and became a focus point within the project team and Third Party Risk department. Duties: - Taking on a secondary role as a Business Analyst. - Organising and communicating with a team of eight BA’s. Providing guidance, updates and offering help with escalation to higher management. - The interpretation of policy documents in order to establish a clear plan and objectives. - Working to tight deadlines and setting goals for the team in order to meet those deadlines. - Weekly meetings with the project team and individuals from other supporting departments. - Engaging with vendors via telephone, email and Skype. - Working with Tableau, Jira, IBM Open Pages and Power BI software for reporting purposes and presentation to higher management Show less
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Sumitomo Mitsui Banking Corporation
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United States
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Financial Services
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700 & Above Employee
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Transaction Analyst
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May 2019 - Jan 2020
Liquidity reporting within investment banking in the UK is required by the PRA and the FSA. Branch reporting is required for the Bank of England. Duties: - Weekly reporting to cover daily flows using templates FSA047 & FSA048, recently replaced by the PRA110. - Monthly and quarterly reporting of the LCR and NSFR. - Maturity analysis (C66). - The concentration of funding by counterparty and product (C67 & C68). - Volumes, spreads and roll-overs of funding in the past month (C69 & C70). - The concentration of counterbalancing capacity (C71). Programmes and software used in these processes include Excel, Oracle SQL developer, OBS, TheMis and WKFS Report Generator. Quarterly and monthly statistical reporting forms for BT, ELS, CL and PRA Branch returns submitted to the Bank of England. Other responsibilities included: - Interim AVP while new permanent employee was interviewed. - Liaising with higher management such as Exec Directors, Directors and VPs in the regulatory and planning department. - Presenting reporting analyses to senior management for review. - Involvement in weekly team meetings as well as ‘Lunch and Learn’ classes offered by the bank to increase employee knowledge in specific areas i.e. credit risk, Pillar III etc. - Mentoring interns on placement year and delegating tasks to increase productivity. Show less
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Ulster Bank
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United Kingdom
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Banking
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700 & Above Employee
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Project Management Officer
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Jun 2018 - Apr 2019
The Customer Debt Solutions division is central to the client’s strategy of reducing its balance sheet, stabilising funding a refocused global presence with a lower risk profile. Central to delivering on its portfolio disposal programme is data enablement and deleverage solutions. Duties: - Maintaining Project Plan; RAID, Action and Lessons Learned logs. - Chairing weekly conference calls with project leads, creating meeting packs, taking minutes and liaising with team leads. - Weekly meetings with Project Manager to track tasks and progress. - Stepping into other team roles to assist during busy periods to ensure deadlines are met; as a result I have come into contact with specialised back office software such as Oracle and have been involved in the testing of trackers that held vital information for the project, i.e. customer details. Work streams I have assisted include: Legal, Valuations, Customer Communications and Document Gather. - Assisted in collecting Governance documentation for Completion, Migration and Close Down of the project. - Experience with applications such as GMS and IDM Tower. Show less
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NMD Business (Newry, Mourne and Down District Council)
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United Kingdom
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Government Administration
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1 - 100 Employee
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Receptionist
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Jun 2017 - May 2018
Enterprise, Regeneration and Tourism Department Responsible for providing a friendly and efficient service to all visitors including the daily operations involved in completing administrative paperwork, overseeing park maintenance, providing tourist information, event management and the daily running of the seasonal campsite. Duties: - Operating electronic booking system. - Liaising with event organisers and council officials in regards to facilities, health and safety and event management. - Dealing with telephone and email enquiries. - Offering extensive information about the surrounding area and current events to tourists and customers. - Cash handling, completing financial reports and paperwork. Show less
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Benugo
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United Kingdom
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Food & Beverages
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500 - 600 Employee
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Team Member
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Oct 2016 - Jun 2017
A member of a daily team of 20 staff. Communication, following health and safety guidelines and delivering outstanding customer service were key aspects to the role. Duties: - Interacting with customers; taking food and beverage orders. - Cash handling and operation of electronic ordering systems. - Reporting to the General Manager and completing health and safety daily reports. - Working within a team to complete delegated tasks. - Liaising with high level management; offering insight or opinion in order to help improve operations. Show less
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Rian Immigrant Center
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Marketing And Development Intern
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Jun 2016 - Aug 2016
Responsible for the support of staff within the administrative and marketing departments of the organisation. Shadowing members of staff in order to further my own learning. Duties: - Understanding the mission of the organisation and aiming to promote it at all costs to ensure success. - Client database management and data entry. - Making calls to clients and following up on potential leads. - Organising meetings and conference calls for the Executive Director. - Assisting in the planning, advertising and promotion of events. - Cash handling and processing donations. Show less
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Levy Restaurants
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United States
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Food & Beverages
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700 & Above Employee
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Team Lead Supervisor
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Oct 2013 - Jun 2015
Responsible for organising and delegating tasks to a team of 3-4 staff members in a lounge area that held over 100 customers. Duties included: - Cash handling. - Stock management. - Completing appropriate paperwork. - Problem solving and using initiative during high stress situations. - Reporting to line managers daily. Responsible for organising and delegating tasks to a team of 3-4 staff members in a lounge area that held over 100 customers. Duties included: - Cash handling. - Stock management. - Completing appropriate paperwork. - Problem solving and using initiative during high stress situations. - Reporting to line managers daily.
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Education
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University of Central Lancashire
MSc Digital Communications and Marketing, Merit -
Glasgow Caledonian University
BA Business with Marketing, 2:1 -
University of Massachusetts Boston
Bachelor’s Degree, Marketing