Roc Chyarop Burapat
Chief of Metaverse Platforms at Nimit Nation- Claim this Profile
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Bio
Experience
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Nimit Nation
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Thailand
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Technology, Information and Internet
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1 - 100 Employee
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Chief of Metaverse Platforms
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May 2021 - Present
Hired by investor to create world’s first digital nation as an official partner on The Sandbox platform. Conceptualized and built new Metaverse platform rooted in values of hope, equality, and novelty. Designed paths for people of different backgrounds to come together in an inclusive world. Assembled production team of 30 (architects, 3D artists, experience designers, game designers, historians, cartographer, sound designers, etc.). Conceptualized new model of collaboration for 300 creators. • Creative Brand Solution: Bringing value-themed Metaverse and Web3 experiences into on-ground experiences with 500K viewers/day x 6 weeks, where real-world influencers increase reach by drawing in new audiences • NFT Placemaking Community: creating safe spaces for like-minded people to connect while benefitting them in the real world • 20+ global partners: Polaroid, GANNI, Veja, Marimekko, HAAN, Garmin, Teva, and Bang & Olufsen • Additional Platforms: Expanding to Minecraft, Decentraland, Roblox, Zepeto, and Spatial • High Profile Cultural Exchange Project for Bangkok’s 241st birthday celebration, exhibiting replicas of traditional costumes reimagined as AI art from over 80 foreign government ambassadors
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Global Head, Creative Placemaking
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2016 - 2023
Provided creative consulting and spearheaded creative property development promoting ASEAN arts and pop culture. Worked closely with national and international Thai and Australian cultural promoters, major private sector firms, Thai philanthropists, travel and tourism bureaus, and promoters. • Directed $1.5M USD ASEAN initiative to position Thailand as a global leader in cultural unity • Curated art festival featuring 300 artists and creatives across 20 cities for audiences ranging from Japanese Royal Family and the King of Bahrain to 100K public visitors in Bordeaux, FR and 500K visitors over 3 days in Melbourne, AU • Started art foundation to inspire upcoming artists and build human connections
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GuildFi
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Thailand
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Technology, Information and Internet
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1 - 100 Employee
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Creative Director - Metaverse Gaming Platform Development
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Dec 2021 - Mar 2022
Spearheaded creative direction, gaming development, and platform brand development for the #1 interconnected ecosystem of Metaverse games. Designed partnership and investor strategies to foster high-value visibility. Architected growth strategy. • Contributed to platform growing to 100,000+ registered users, 25,000+ daily active users and 1500+ scholars within 3 months of inception • Illustrated potential for global expansion • Created cohesive visual brand including 3D art, storyline, narrative, gaming development, asset and character design
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Kuaishou Technology
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China
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Technology, Information and Internet
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700 & Above Employee
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Head of Content Growth, Country Manager
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Feb 2021 - Jan 2022
Owned content strategy for #2 short video platform (TikTok competitor) in China seeking to expand into Thai and Indonesian markets. As Country Manager, led team of 15 and partnered with Chinese team to create market expansion strategy, user acquisition and retention plans, and investment planning. • Built platform from scratch to over 100K users in Thai and Indonesian markets • Analyzed and optimized content performance to evolve client strategy and drive ROI • Created forecasts, split tested for validation, and scaled growth programs • Managed multiple external agencies and freelancers to support growth efforts
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Google
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United States
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Software Development
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700 & Above Employee
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Music Content Specialist - YouTube Music (Vaco)
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Jun 2019 - Jun 2021
Worked with Global Music Programming Team to expand YouTube Music in Thailand and Southeast Asia. • Curated YouTube music tastemaker playlists and programming generating up to 1B monthly users • Researched consumer lifestyles to drive consumption, increase targeted ad value, and boost ROI • Leveraged market research to create partnerships and brand loyalty with A-list labels and talent • Recommended and provided quality assurance for new platform features and content objectives • Developed new strategies for content curation
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Crossover Agency
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Public Relations and Communications Services
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Cultural Strategist
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2013 - 2016
Provided creative strategy, concept design, project curation, project management, and project delivery for global brands including IKEA, Adidas, Jansport, Converse, Peppa Pig, Uniqlo, and many more. Wrote grants applications and curated artists to meet creative project demands. Conducted market research and analyzed cultural trends to inform project strategy. Provided creative strategy, concept design, project curation, project management, and project delivery for global brands including IKEA, Adidas, Jansport, Converse, Peppa Pig, Uniqlo, and many more. Wrote grants applications and curated artists to meet creative project demands. Conducted market research and analyzed cultural trends to inform project strategy.
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KISS FM
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Broadcast Media Production and Distribution
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100 - 200 Employee
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On Air Radio Host
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2010 - 2014
Researched show topics, promoted show via marketing campaigns, and engaged with audience. Researched show topics, promoted show via marketing campaigns, and engaged with audience.
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Education
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RMIT University
Bachelor of Arts - BA, Music