Chuyu (Eric) Zhang
Senior Marketing Executive at China Mobile Hong Kong- Claim this Profile
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English Full professional proficiency
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Mandarin Native or bilingual proficiency
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Cantonese Limited working proficiency
Topline Score
Bio
Credentials
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Standard First Aid with CPR C & AED
St. Mark James TrainingJan, 2019- Nov, 2024
Experience
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China Mobile Hong Kong
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Hong Kong
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Telecommunications
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400 - 500 Employee
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Senior Marketing Executive
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May 2022 - Present
◇ Responsibilities: ➢ Supported in-depth quantitative analysis, and communicate business insights to business departments and management ➢ Prepared descriptive and predictive reports for business activities based on past, present, and expected operations ➢ Tracked business performance by making regular operating reports (including daily, weekly, monthly, etc.), and co-work with the IT team to enhance the data dashboard and maintain a data warehouse ➢ Assisted in operation report automation and visualization based on vast amounts of data from the data warehouse ➢ Assisted in business annual target setting and KPIs tracking, and supported ad-hoc tasks as required by the management Show less
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The Hong Kong Polytechnic University
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Hong Kong
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Higher Education
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700 & Above Employee
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Research Associate
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Sep 2022 - Jan 2023
Interlinked Low-Carbon Travel and Residential Behaviour: Energy, Climate, Social and Infrastructural Impact.◇ Responsibilities:➢ Worked as a leader on research design and scheme formulation, data sorting, and statistical calculation, and project report writing
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Research Associate
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Feb 2022 - Sep 2022
Developing Public Charging Infrastructure for Electric Vehicles: A Data-Driven and Activity-based Approach: The project mainly explores the adoption of EVs (Electric Vehicles) and V2G (Vehicle to Grid) program and the simulation of V2G contract adoption in China, and Beijing within 5 – 10 years from the survey dataset.◇ Responsibilities:➢ Conducted the combination of discrete choice models, logistic regression models, and random forest algorithms to establish an agent-based model via SPSS, STATA, Python (pandas and matplotlib visualization), and NetLogo software with the final prediction accuracy of 97%➢ Completed sample testing and evaluation with the initial experimental parameters, explored distributional property of population dataset, as well as visualization and incorporation of spatial data and analysis into the extraction of useful variables via ArcGIS Pro Show less
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Enterprise Holdings
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United States
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Travel Arrangements
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700 & Above Employee
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Business Development Executive
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Mar 2019 - Mar 2020
Working in Enterprise Holdings as a Business Development Executive, and enriching skills of communication in written and verbal; great customer service; teamwork and management, problem-solving. Learned more knowledge about the car rental business. ◇ Responsibilities: ➢ Accumulated knowledge and experience in all aspects of operating and running a successful retail store, and manage the whole derivative trade cycle to achieved #1 ranking store among National Car Rental stores across city for sales, revenue, and the historic highest customer satisfaction score at 95/100 ➢ Analysis customers’ performance to enhance customer retention and new customer exploration, maintained loyal customers and reached long-term business cooperation with new companies, and customized derivative trade solutions according to various scenarios ➢ Conducted branch daily operating report writing and daily arrangement plan, worked closely with sales team force to assist in up-to-date knowledge of store sales, and achieved the monthly assessment in store sales and revenue at 100% Show less
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Niuvision Media
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Winnipeg, Manitoba, Canada
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New Media Operation Executive
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Sep 2017 - Mar 2019
As a New Media Operation Executive that enriches my skill in leadership, management, and teamwork. Also, more knowledgeable about the digital-oriented new social media industry, marketing resources, and event planning. ◇ Responsibilities: ➢ Evaluated the suitability of manuscripts, articles, and news copy for publications through social media marketing in WeChat, and remained the average reading of publications of WeChat platform at 10,000+ ➢ Utilized excellent quantitative and analytical skills to analyze customers' preferences in social media platforms, and continuously followed up with customers by conducting online feedback surveys to enhance customer retention and new customer exploration up to 80% ➢ Established strategic plans with KPI goals after measuring different market conditions and reflections through analysis of DAU, WAU, and PCU data at 20,000+ Show less
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Education
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The Hong Kong Polytechnic University
Master of Science - MS, Urban Informatics and Smart City -
University of Manitoba
Bachelor of Science - BS, Environmental Science, Water Resources -
University of Manitoba
Minor degree in Economics, Economics