Experience

Elite PR Group

• Taiwan
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • Jul 2021 - Present

  joined Elite PR Group in 2021 and specializes in market research and analysis, strategy development, and integrated online and offline traditional and digital marketing, including advertising and social media outreach. I have served clients from various industries, including Fintech, FMCG, food, public sector, manufacturing, fashion, beauty, skincare, etc. Whether it is a 2B or 2C communication task, she can help clients solve communication problems and achieve their communication goals. My consulting service experience includes FISC(財金資訊), Cathay Financial Holdings (國泰金控), CA-CIB (東方匯理銀行), CRIF, CoolBitX (庫幣科技), Industrial Development Bureau (經濟部工業局), Taiwan Philips, PUMA, Lookfantastic, etc. Show less



Cubicism Digital Communication | Pilot Group

• 台灣 Taipei City 台北

• Account Director

  • Jan 2021 - May 2021

  • Manage business departments, lead the team to complete the planning and execution of customer marketing activities to ensure internal and external communication, smooth team operations, and work quality. • Maintain daily necessary customer service for key customers and help customers achieve sales targets. • Provide objective and effective reflections and actions in response to customer feedback and promptly discuss coping strategies with supervisors. • Clearly grasp each month's progress to ensure that the budget can maintain or exceed the annual plan target. • Have the ability to think strategically, summarize key points, and put forward practical and feasible opinions. • Familiar with the advertising industry's latest ecological development, understand the latest advertising digital marketing tools and effectiveness evaluation methods. • Leading and writing pitching plans and proposals, with superior ability to present on stage. Show less



CAPSULE

• Taiwan
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Apr 2019 - Mar 2020

  • Manage top digital influencers such as YouTuber or streamers in the region across all genres and helps clients effectively build and execute yearly marketing strategy in Asia. • Introduced and implemented training programs for the company. Construct company businesses model to stabilize the working process, and help support the network of amazing content creators in Taiwan. • Assist the team to achieve sales KPI, in which profits grow to 110% compared with the same time last year. • Manage top digital influencers such as YouTuber or streamers in the region across all genres and helps clients effectively build and execute yearly marketing strategy in Asia. • Introduced and implemented training programs for the company. Construct company businesses model to stabilize the working process, and help support the network of amazing content creators in Taiwan. • Assist the team to achieve sales KPI, in which profits grow to 110% compared with the same time last year.



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Associate Account Director

  • Jan 2017 - Feb 2019

  • Assistance for Marketing Goal achievement, IMC/Project Planning • Business Exploitation, Leading Holder of Pitch, Strategy Development & Management • The leadership of Junior employees, Internal Communication • Quality Control & Management • Assistance for Marketing Goal achievement, IMC/Project Planning • Business Exploitation, Leading Holder of Pitch, Strategy Development & Management • The leadership of Junior employees, Internal Communication • Quality Control & Management



Leo Burnett Group Taiwan

• Taipei, Taiwan

• Senior Account Manager

  • Mar 2016 - Nov 2016

  • Assistance for Marketing Goal achievement, Project execution, Timeline Management & Quality Control • Customer Relationship Cultivation, Leadership of Junior employees, Internal Communication • Assistance for Marketing Goal achievement, Project execution, Timeline Management & Quality Control • Customer Relationship Cultivation, Leadership of Junior employees, Internal Communication



智得廣告 Interface Communications Ltd.

• Taipei, Taiwan

• Associate Account Director

  • Sep 2015 - Mar 2016

  • Business Exploitation, Leading Holder of Pitch, Strategy Development & Management • The leadership of Junior employees, Budget Management • Business Exploitation, Leading Holder of Pitch, Strategy Development & Management • The leadership of Junior employees, Budget Management



博上廣告股份有限公司 The A Team Communications Ltd.

• Tapei, Taiwan

• Account Manager

  • Jul 2013 - Aug 2015

  • Business Exploitation, Leading Holder of Pitch • Strategy Development & Management, Budget Management • Internal Cooperation & Communication • Business Exploitation, Leading Holder of Pitch • Strategy Development & Management, Budget Management • Internal Cooperation & Communication



奇利廣告股份有限公司 Choc-Chili Advertising Co., Ltd.

• Tapei, Taiwan

• Senior Account Executive

  • Feb 2012 - Jan 2013

  • Customer Relationship Development & Maintain, Providing Comprehensive Service • Customer Relationship Development & Maintain, Providing Comprehensive Service



新北市立萬里國中 Wanli Junior High School

• Taipei, Taiwan

• Homeroom Teacher, Teacher for Mandarin & Special Education

  • Aug 2009 - Jul 2011

  • Mandarin Tutoring, Cultivating Students Interest in Reading • Relationship Management Between Students and Parents • Mandarin Tutoring, Cultivating Students Interest in Reading • Relationship Management Between Students and Parents