Experience

LPN Development PCL.

• Thailand
• Real Estate
• 1 - 100 Employee

• Corporate Strategy Specialist (Senior Manager)

  • Mar 2018 - Present

• Internal Data Research Section Manager

  • Jul 2015 - Mar 2018

  Achievement developing new market segmentation for condominium market and low-rise residenceMacro and Market Overview ● Analyzing both condominium and low-rise residence market data which is new launched units, including relevant information in order to integrate a big picture for residence market. ● Mentoring indirect subordinate and content planning for monthly and quarterly condominium market report. Market Study ● Monitoring and analyzing market strategy movement in terms of consumer behavior, product and marketing strategy to identify new trend, business opportunity and challenge. Internal Data Analysis ● continuing duty from previous positionOthers ● performing ad hoc projects with R&D team and completing other projects by collaborating with other departments such as sales and ownership transfer, marketing and community research department Show less

• Research and Development Section Manager

  • Jul 2014 - Jul 2015

  Achievement ● Conducted new formula to evaluate cancellation rate and rejection rateMacro and Market Overview ● Analyzed condominium market data, which are new launched condominium units and condominium registration units, and relevant information in terms of macroeconomics situation, government policy and financial regulation into meaningful information to support top management decision. Market Study ● Studied competitors and relevant factors such as transportation, workplaces, and specific factors for each location in terms of strength and weakness in order to develop key successes for new launched project.Internal Data Analysis ● Monitored and analyzed data in terms of aging stock, aging down payment, cancellation rate and reject rate into meaningful insights to support sales and transferred plan.● Analyzed customer residing behavior data from L.P.P. (Lumpini Property Management) and transformed data into meaningful insights to integrate with market study Show less

• Research and Development Officer

  • Jul 2011 - Jul 2014

  Macro Overview ● Researched, collected, and analyzed relevant information in terms of macroeconomics situation, government policy and financial regulation into meaningful information to support top management decision.● Conducted quarterly analytic report in terms of macro overview and impact on condominium market in order to integrate with condominium market situation report. Study for Land Purchase ● Surveyed surrounding around new land plots, studied competitors and transform findings in terms of potential opportunity and challenge for selling new projects● Designed questionnaire questions, collected and analyzed customers’ preferences on new launched L.P.N. condominium projects to benefit product development and land purchasing strategy. Process Improvement ● Diagnosed sales performance and processes and leveraged analytics to determine and to recommend how the company can maximize sales and customer satisfaction in purchasing process. Show less



Krung Thai Card PCL

• Internship

  • Feb 2011 - Jun 2011

  Treasury department Treasury department