Chunxi Li

Marketing Coordinator at Empire Theatres Pty Ltd
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Location
Drayton, Queensland, Australia, AU

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Credentials

  • ITIL Foundation Level
    AXELOS Global Best Practice
    Jan, 2022
    - Sep, 2024

Experience

    • Australia
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jun 2022 - Present

      I• Manage and nurture campaigns across web and social channels, maintaining compliance with messaging guidelines and the brands’ visual and content aesthetic. • Evaluating sales data to refine business development and sales efforts and client conversations • Create EDMs, build and coordinate marketing assets across different parties and Stakeholders • Update and maintain the CMS system • Create and monitor marketing budgets, reviewing campaign performance and ROI. I• Manage and nurture campaigns across web and social channels, maintaining compliance with messaging guidelines and the brands’ visual and content aesthetic. • Evaluating sales data to refine business development and sales efforts and client conversations • Create EDMs, build and coordinate marketing assets across different parties and Stakeholders • Update and maintain the CMS system • Create and monitor marketing budgets, reviewing campaign performance and ROI.

    • Vietnam
    • E-Learning Providers
    • Marketing Coordinator
      • Nov 2021 - Jul 2022

      • Provide data-driven recommendations to leadership to fine-tune market segmentation and marketing approach. • Conduct market research to assess the business' competitive positioning and present service offerings and pricing strategy recommendations to the leadership and marketing team. • Deploy A/B split testing and data analytics to measure campaign ROI and ROAS. • Conceptualised and designed creative content for social platform ad distribution, focusing on brand awareness and a heightened UX. • Measure and report digital marketing campaigns performance, assessing results against established KPIs. Show less

    • Australia
    • Education Administration Programs
    • 100 - 200 Employee
    • Senior Marketing Tutor
      • Aug 2018 - Jun 2022

      • Led small and large classes across diverse industries for international students from multiple universities (including UNSW, USYD, and UQ) in accordance with curriculum to teach client and customer telephone etiquette skills • Developed and implemented successful training programs, leveraging educational theories and methodologies and integrating technology to provide onsite and virtual training • Increased student learning through small-group instruction in key subjects using various teaching methods, including Q&A format, coaching, and follow-up • Monitored, recorded, and reported student progress and intervention success to classroom teachers • Provided personalized educational, behavioral, and emotional support to students • Conducted open classes involving detailed review of basics and exam preparation Show less

Education

  • University of Southern Queensland
    Master of Science - MS, Information System
    2020 - 2021
  • The University of Queensland
    Master of Business Administration - MBA, Marketing and Advertising
    2018 - 2019

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