Experience

Ayudhya Capital Services Co.,Ltd.

• Financial Services
• 200 - 300 Employee

• Senior Vice President

  • Jan 2012 - Present

  Head of Alternative Channel Acquisition and Insurance (ACA & I) Managing Director, Krungsri Life Assurance Broker Co., Ltd. Board of Directors, Krungsri General Insurance Broker Co., Ltd. Lead 2 major functions: 1. Alternative Channel Acquisition – Support all businesses to acquire new accounts from non-core channels via Direct-sales agents, Telesales agent, online channel, or third-party lead generation 2. Insurance – Manage various insurers as business partners to offer value-added insurance products to the targeted customers Manage team of 1,000 individuals both permanent headcounts and outsourcing staffs for both functions Initiated “Guaranteed model” for Insurance business so that: - Insurance income increased by 81% from Y2012 to Y2015 - Fee income increased by 7 times - Premium amount increased by 53% - Net income contribution to total company's NI increased from 28% to 40% Doubled number of new accounts acquired from Y2012 to Y2015 by improving sales productivity - Launched scan unit for Krungsri Firstchoice Card - Expanded new online partners to acquire new accounts for all cards Increased sales volume for card spending and telemarketing campaigns by 79% from Y2012 to Y2015 - Installed full Auto-dialer facility for Telesales unit - Welcomed propensity model implementation for smarter sales target Show less



General Card Services

• Bangkok Metropolitan Area, Thailand

• First Senior Vice President

  • Jul 2006 - Dec 2011

  A Marketing and Sale Director for Central Credit Card, Robinson Visa, Simple Visa, and Central Exclusive Cash Managed partnership business with Central Retail group and Robinson department Store Engaged closely with partner from executives and working team to understand their needs and execute the right strategy by balancing benefits of both sides Led 130 headcounts of sales, marketing and portfolio management, net asset more than 10 billion baht with 1 million customers of Central Credit Card, Robinson Visa Card and Central Exclusive Cash Responsible for P&L of all products under supervision Managed and strengthen overall relationship with the Central Retail Group including Central Department Store, Robinson Department Store, PowerBuy, SuperSports, B2S, TOPs, HomeWork, OfficeDepot and Centara Hotel. Developed business strategy including targeted segmentation, product value proposition, rate & fee, service excellence and “go to market” strategy to acquire new customers as well as becoming top of mind of existing customers Improved business productivity based on thorough analyses on P&L, Six-Sigma Quality, profitability & delinquency by segmentation, focusing on effective expenditure and utmost return on investment Developed marketing campaigns and event marketing to increase brand equity, maintain market share as well as maximize customer satisfaction - 2011 Launched “Central Exclusive Cash,” revolving loan with ATM feature - 2010 Launched Central Credit Card’s “White Gold,” to capture new individual young achievers - 2009 Re-launched “Central Credit Card” enhancing card features and exclusive offers to Central Credit Card holders and strengthening brand value - 2007 Developed new Personal Loan withdrawal channel via IVR (Hello Cash) to provide convenient and hustle-free process to the customer Win the finalist in the MasterCard Hall of Fame Awards - 2011, Best Product launch - 2009, Best Creative Execution Show less



GE Capital

• United States
• Financial Services
• 700 & Above Employee

• Assistant Vice President

  • Oct 2003 - Sep 2006

  Marketing & Business Development for Tesco Personal Loan and DREAMLOAN by Krungsri GE Managed Tesco Personal Loan and DREAMLOAN by Krungsri GE through cross-selling as well as direct-to-consumer marketing approaches Improved campaign success rate from 3% to 5% by launching segmentation marketing programs to best-fit each customer segment Developed strategic planning to satisfy customer needs profitably for Tesco Personal Loan and DREAMLOAN by Krungsri GE - Conveyed qualitative and quantitative marketing researches to explore market opportunities and to design best-fitted offer to the customers - Implemented a number of testing programs upon interest rate and credit limit to find the optimal offer for each customer segment - Developed unique initiative product features such as effective-rate loan, revolving credit line and member get member program Managed projects for new product initiatives and business compliance; and successfully launched new products and feature enhancement as followed - 2005 Introduced revolving credit line feature and developed new cash disbursement channel through ATM which generate 50% extra sales volume - 2004 Launched DREAMLOAN by Krungsri GE, a Personal Loan on Krungsri GE credit card, within 2 months - 2003 Launched Tesco Personal Loan, a Personal loan on Tesco Lotus credit card, within 3 months Accomplished top line target volumes - 2005 achieved DREAMLOAN by Krungsri GE top line by 25% above year plan and contributed more than 1,200 MM THB to the business - 2004 achieved Tesco Personal loan year plan within 9 operating months and contributed more than 1,000 MM THB to the business Show less



Pantavanij

• Thailand
• Information Technology & Services
• 100 - 200 Employee

• Account Manager and Consultant

  • Sep 2002 - Sep 2003

  - Achieved 200% over year-to-date target of the year 2003 - Managed customer relationships for the largest key account – CP Group - Analyzed supply chain systems and redesigned procurement process - Conducted business plans including sales volume projection and budgeting, marketing and sales strategies, pricing schemes and execution tactics - Certified “Project Manager” from the Human Resources Management Association of Thailand - Achieved 200% over year-to-date target of the year 2003 - Managed customer relationships for the largest key account – CP Group - Analyzed supply chain systems and redesigned procurement process - Conducted business plans including sales volume projection and budgeting, marketing and sales strategies, pricing schemes and execution tactics - Certified “Project Manager” from the Human Resources Management Association of Thailand



KASIKORNBANK

• Thailand
• Banking
• 700 & Above Employee

• Senior Trader - International bonds and Derivatives

  • May 2002 - Aug 2002

  - Traded financial products in international markets - Evaluated and managed investment portfolio - Conducted three-dimension analysis for Risks, Returns and Regulations to max out return on investments - Analyzed international economics and market movements to assess the impacts on financial sector - Maximized profits from investment at USD4 million within 7 months - Traded financial products in international markets - Evaluated and managed investment portfolio - Conducted three-dimension analysis for Risks, Returns and Regulations to max out return on investments - Analyzed international economics and market movements to assess the impacts on financial sector - Maximized profits from investment at USD4 million within 7 months



SCB – Siam Commercial Bank

• Thailand
• Banking
• 700 & Above Employee

• Senior Securities Trader and Computer Analyst

  • Jan 1994 - Feb 1999

  - Increased trading team’s profit from 27 million Baht to 140 million Baht, three times above projected target, within one year - Analyzed economic and market movements to assess the impacts on financial sector and fixed income market, and provided essential trading information and personal advises to other financial institutions and customers - Traded fixed-income securities (such as corporate bonds and government bond) in both domestic and foreign markets - Developed computer applications, analyzed system processes, and improved computer system Show less