Jayachandran C
Digital Marketing Consultant - Managing 360° Digital Presence for Companies at Astra Communications- Claim this Profile
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Topline Score
Bio
VINAY KRISHNAN
Happy to recommend Jay for his performance at digital advertising and promotional activities.
Sumaiya Javed
It was a pleasure working with Jay, he is very efficient and delivers on time.
VINAY KRISHNAN
Happy to recommend Jay for his performance at digital advertising and promotional activities.
Sumaiya Javed
It was a pleasure working with Jay, he is very efficient and delivers on time.
VINAY KRISHNAN
Happy to recommend Jay for his performance at digital advertising and promotional activities.
Sumaiya Javed
It was a pleasure working with Jay, he is very efficient and delivers on time.
VINAY KRISHNAN
Happy to recommend Jay for his performance at digital advertising and promotional activities.
Sumaiya Javed
It was a pleasure working with Jay, he is very efficient and delivers on time.
Credentials
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Digital Marketing Certified
HubSpot AcademyApr, 2023- Sep, 2024 -
Inbound Marketing Optimization Certified
HubSpot AcademyApr, 2023- Sep, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageApr, 2023- Sep, 2024
Experience
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Astra Communications
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India
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Advertising Services
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1 - 100 Employee
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Digital Marketing Consultant - Managing 360° Digital Presence for Companies
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Jul 2018 - Present
Currently working as a Digital Marketing Consultant for multiple companies, on a retainer basis. Job responsibilities include • Developing the digital marketing strategy for the whole year and timely tactical campaigns • Run PPC, Display & Social Media Campaigns • Creation and publication of all marketing material in line with marketing plans. • Planning and implementing promotional campaigns / emailers. • Lead generation campaigns • Overall responsibility for brand management and corporate identity • Monitor and report on the effectiveness of marketing communications. • Working closely with external agencies and assisting with new product launches. • Social Media Management / Online PR / Reputation Management & SEO • Analysing potential strategic partner relationships for marketing. • Maintain corporate website. • Vendor / Supplier identification, coordination and relationship management Show less
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REDBERRIES Digital
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Founder & Director - Digital Marketing
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May 2012 - Jun 2018
• Creating, managing & monitoring multiple, highly diverse digital campaigns, social media content and websites • Clients included E-Commerce companies, MNCs, FMCGs Travel & Tourism, Hospitality, Healthcare, Education, Automobile, Real Estate, Fashion & Lifestyle, NGOs, and Startup companies. • Setup and manage relevant social media channels • Influencer, testimonials and referral building • Client presentations, estimates and pitches • Budget management • Managing a team of 12 internal staff and 10+ offshore. • Staff training • Client Meetings • Vendor / Supplier identification, coordination • Reporting to client-side C-Level or Marketing Manager level team - extensive reports customized based on individual client needs. • Train client-side managers/team on web analytics, social media etc. • Help clients to set up “growth team” within the client’s organisation Show less
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BrandCom
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Norway
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Advertising Services
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Digital Marketing Executive
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Dec 2009 - May 2012
Digital marketing at a very nascent stage at that time. Can anyone imagine that I had campaigns with less than 10 Fils CPC! Something that is priced 200 to 300 times more now. I have seen ROAS of more than 2000% (lowering the rate as the real figures harder to believe at present times) for many of my clients. Search rankings were damn easy and anyone could have ranked with some simple tricks. A score of my clients still enjoy the benefits of a strong SE presence. Job profile • Identify companies who are investing heavily on offline media and bring them to online marketing • Educate company CEOs and senior staff on the importance of having a good website, tracking and measuring traffic and campaigns and effective targeted marketing • Setup and run digital campaigns for them • Additional to campaigns, help the clients to identify opportunities and grow safely and in a faster pace using digital channels • Consultations with senior teams to identify their objectives, targets and expectations Show less
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Emirates Printing Press
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United Arab Emirates
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Printing Services
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200 - 300 Employee
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Prepress Manager
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Apr 2000 - Feb 2009
Worked as Prepress Manager. Played a major role in transitioning the company to adapt to digital technologies. Worked as Prepress Manager. Played a major role in transitioning the company to adapt to digital technologies.
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MAA Communications.Ltd
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India
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Advertising Services
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1 - 100 Employee
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Visualiser
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Jul 1997 - Dec 1999
Worked as Visualiser. Worked as Visualiser.
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Education
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2009 - 2009
The University of British Columbia
Diploma, Digital Marketing -
1992 - 1993
Bharathiya Vidya Bhavan
Master's degree, Journalism & Mass Communication -
2008 - 2008
CIP4
Certified JDF Expert, Computer/Information Technology Administration and Management -
1991 - 1993
University of Calicut
Master of Arts - MA, English Language and Literature, General -
1988 - 1991
SREE KRISHNA COLLEGE, GURUVAYUR
Bachelor's degree, English Language and Literature, General
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