Business Development Manager

• May 2022 - Present

Sales Manager

• Jan 2020 - Present

Sales Manager

• Jan 2020 - Aug 2022

I actively manage the Akwa Ibom & Cross River Area business for Frutta Juice & Services Nig Ltd. In my role, I have been able to grow the business from scratch to a very strong capacity through landing strategic distributors in my area, creating and mapping outlets by area, by cluster, strengthening infrastructure, while maintaining excellent coverage and distribution with optimum resources.This has led to a strong brand presence through increased consumption at every point of sale spanning across Open Market, Modern trade, Hotels, restaurants and canteens and retail outlets.I effectively manage Distributor resources, train Sales force through excellent coaching, training and leadership to drive exceptional performances which in turn yields positive results and profitability across board.I manage both primary and secondary sales to ensure Distributor profitability and ROI, while ensuring availability of Frutta brands in trade and at all POS whick is key. I also work with the supply chain to ensure constant in flow of products at all channels and plug any challenges that my occur through effective stock norm and run rate monitoring.I also lead all activities involving promotions and deployment and POSM materials to shoppers and consumers. Show less

Field Sales Officer

Territory Sales Manager

• Jan 2017 - Jan 2020

- Responsible for ensuring availability and visibility of company products at point of sales through Key Distributors and channels. - Manages Distributor sales resources. - Ensures implementation of trade promotions at POS. - Handles KD &Customer complaints at KD level. - Responsible for successful landing of various initiatives including TPM, CCFOT at KD level. - Drives sales target within region. - Ensures KD profitability. - Responsible for ensuring availability and visibility of company products at point of sales through Key Distributors and channels. - Manages Distributor sales resources. - Ensures implementation of trade promotions at POS. - Handles KD &Customer complaints at KD level. - Responsible for successful landing of various initiatives including TPM, CCFOT at KD level. - Drives sales target within region. - Ensures KD profitability.